The 10 Best eCommerce Courses & Certifications (Free & Paid) (2024)

One of the most effective ways to grow your eCommerce career is to take an online course.

Ecommerce training courses build a foundation of skills to grow an online business and reach your marketing and sales goals.

Who should follow an eCommerce course?

You might think eCommerce is only meant for local retailers or businesses who are transitioning online. This isn’t the case.

eCommerce opens the door to selling any product or service online. In fact, 95% of purchases are predicted to be made online by 2040.

On that note, online eCommerce courses aren’t for business owners only. They’re useful for anyone who wants to sell a product—entrepreneurs, authors, industry specialists… You name it.

This industry isn’t going away, it’s only getting bigger. You might as well learn how to win the game.

Top 10 eCommerce Courses

These are the best eCommerce courses you can pursue and get certified in eCommerce.

1. eCommerce SEO Course (Reliablesoft)
2. Build, Launch, and Manage E-commerce Stores (Google)
3. eCommerce Marketing Course (Hubspot)
4. eCommerce 2022 Course (Udemy)
5. How to Get a Business Online (Google)
6. eCommerce Essentials (SkillShare)
7. eCommerce Fundamentals (LinkedIn Learning)
8. How to Create an eCommerce Store (Udemy)
9. eCommerce Email Marketing (Shopify)
10. Google Marketing Platform (Google)

1. eCommerce SEO Course (Reliablesoft)

The eCommerce SEO Course by Reliablesoft Academy will teach you how to SEO your online store. Search engine optimization is critical for the success of online shops and this course will take you through all the steps to make your shop SEO friendly.

The course has 9 lessons that cover all aspects of eCommerce SEO including:

• Introduction to eCommerce SEO for beginners
• Keywords Research for eCommerce Websites
• How to SEO your Shop’s Site Structure
• How to SEO your shop’s homepage
• How to optimize your category pages
• How to SEO your product pages
• How to use blogging to get targeted traffic to your eCommerce website
• How to build links and increase the rankings of your product pages on Google

Why enroll in this course?

Regardless of your eCommerce platform, to build a successful eCommerce business you need to learn how to get free traffic from search engines. If you rely on advertising alone, the costs will be high and your profitability low.

By implementing the techniques explained in this course, you’ll be able to get more organic traffic to your store without paying for ads.

The language used in the course is simple and easy to understand by non-technical users and the advice is applicable to all types of eCommerce platforms including WooCommerce, Shopify, and Big Commerce.

By enrolling in this course you’ll also gain access to the Digital Marketing Course Bundle which includes nine more courses that cover all major digital marketing channels including Facebook Ads and Google Ads.

These courses will help you design and implement a complete eCommerce strategy to increase your traffic and sales and take your business to the next level.

The course is perfect for beginners in eCommerce marketing and those that already have an eCommerce store and are not satisfied with the results.

With your registration, you get free lifetime updates and a 60-day money-back guarantee.

How do you get certified?

This course offers two certifications, an SEO Certification and a Digital Marketing Certification. To get certified, you need to complete all lessons and pass two exams (one for each certification).

2. Build, Launch, and Manage E-commerce Stores (Google)

The Make the Sale: Build, Launch, and Manage E-commerce Stores course was recently published by Google as part of the .

The course includes four lessons covering the following topics:

• Introduction to make the sale: build, launch, and manage e-commerce stores
• Learn about online stores
• Ads and campaigns in e-commerce
• Engage customers with an online store

Why enroll in this course?

This course is for beginners in eCommerce marketing. It will teach you the essentials of eCommerce and give you guidelines and best practices on how to set up, run and manage an online store.

Besides the theory, you’ll also learn how to create a Shopify store and create product listings for it. In terms of making sales, you’ll learn how to do market research and how to use paid ads to reach your target audience and sell more products.

It’s a good and well-structured eCommerce training program that is worth exploring. The cost to take this course is $39/month and to get the Google eCommerce certificate is $234. You can read more details in our comprehensive review.

How do you get certified?

To successfully complete the Google eCommerce course, you need to allocate around 22 hours. This includes 5 hours of practical exercises. Upon completion of the course and passing all graded exams (multiple-choice quizzes), you can get a certificate of completion. When you register for the Google certificate and complete all seven courses, you can get the Google Digital Marketing & eCommerce professional certificate.

3. eCommerce Marketing Course (Hubspot)

This course is taught by Groove Commerce, a full-service eCommerce agency. This course is best for beginners who practice the inbound methodology.

This eCommerce online course will teach you:

• Ecommerce marketing and how it works
• How to build an eCommerce inbound strategy
• How to use Shopify with eCommerce
• How to integrate Shopify with Hubspot

Why enroll in this course?

Hubspot’s online course is perfect for beginners who want to apply their eCommerce strategy to the inbound methodology. This course offers real-life examples to apply to your online business. Even better, you’ll learn all of this in under 40 minutes.

In addition, Hubspot is internationally known for its online courses. Their certification will improve your credibility as an Ecommerce specialist.

How do you get certified?

You’ll receive an eCommerce certification after watching all 5 lessons, no test is required.

4. eCommerce 2022 Course (Udemy)

This Amazon sales course is taught by Alex Genadinik, an Amazon best-selling author. His course focuses on building an eCommerce business with Amazon.

This eCommerce online course will teach you:

• How to grow your eCommerce business with Amazon
• How to search for keywords and rank on Amazon
• How to create Amazon ads
• How to use social media marketing to boost sales

Why enroll in this course?

If you want to learn more about selling products on Amazon, this course is for you. Alex’s course is especially helpful for aspiring authors and for those who want to join Amazon’s FBA program.

Keep in mind that you’ll need a solid overview of the eCommerce industry before taking this class.

While this eCommerce training is $50, Udemy offers discounts as high as 80% off. Keep an eye on their discount periods to get the best price. Plus, you’ll have lifetime access to this course.

How do you get certified?

There’s no test required to receive an eCommerce certification. All you have to do is complete all 13 sections of the course.

5. How to Get a Business Online (Google)

Google goes over the basics of starting your eCommerce career. You’ll learn about the next steps to build your online store.

This eCommerce online course will teach you:

• How to build an online marketing strategy
• How to build your online presence
• How to build an online shop
• How to protect your store

Why enroll in this course?

This course is great for beginners who are learning the basics of an eCommerce business. If you’re a small business that aspires to transition online, this training will answer all of your questions.

Along with eCommerce, you’ll learn a basic overview of SEO, Google analytics, and online advertising. Google is the hub for search rankings and analyzing metrics— why not learn from the best?

How do you get certified?

You’ll receive an eCommerce certification after completing the 7 modules and quizzes.

6. eCommerce Essentials (SkillShare)

Tracey Wallace, editor-in-chief of BigCommerce, walks entrepreneurs and part-time eCommerce workers through the basics.

This online eCommerce course will teach you:

• How to choose a product to sell
• How to identify your competition
• What platform to sell your product on
• How to start a content marketing strategy

Why enroll in this course?

This course is created for anyone interested in selling online products. You’ll learn the first steps of selling a product in 1 hour. Plus, this class comes with a workbook to guide you along each step. You can also join the community and share your work with members.

As this class takes only 1 hour to complete, I’d suggest taking another eCommerce course to strengthen your skills.

How do you get certified?

Even though an Ecommerce certification isn’t offered, you’ll still learn important tools to set up your online business.

7. eCommerce Fundamentals (LinkedIn Learning)

Patrick Rauland, product manager of WooCommerce, teaches this course. WooCommerce is the go-to eCommerce plugin for WordPress users.

This eCommerce online course will teach you:

• How to create a buyer’s persona
• How to choose your product
• How to register your business
• How to build an online store
• How to advertise your product
• What happens after you build your store

Why enroll in this course?

If you struggle with putting your ideas into action, this course is for you. Patrick teaches you how to release your product to your audience. He also smooths over any technical steps, like registering your business and taxes.

This course is also great for aspiring eCommerce specialists. You can apply skills learned in this training to your future clients.

How do you get certified?

You’ll receive an eCommerce certification after completing this 7-part course. It’ll be a useful addition to your LinkedIn profile.

8. How to Create an eCommerce Store (Udemy)

This course is taught by Clinton Gorman, a website designer, and developer. His eCommerce training helps you design and build your website.

This eCommerce online course will teach you:

• How to create a website (without coding)
• How to design a logo
• How to use the WooCommerce plugin
• How to make and accept payments

Why enroll in this course?

33.4% of websites are run by WordPress—and it’s only becoming more popular. On that note, if you want to learn how to build a website with WordPress, take this course.

Clinton suggests you sign up for his eCommerce training with a $60 budget. This ensures you’ll be ready to build your website alongside his lessons—the goal is to finish your eCommerce site by the end of the course.

A complete website is a huge step in your eCommerce career. Plus, it has to be done whether you take this course or not. It might be helpful to have a guide.

As I mentioned earlier, Udemy offers large discounts on their courses. There’s a big chance you’ll get access to this course at a much lower price.

How do you get certified?

You’ll receive an eCommerce certification once you complete the class.

9. eCommerce Email Marketing (Shopify)

Drew Sanocki, the owner of Nerd Marketing, shows you how to build an email marketing strategy with Shopify.

This eCommerce online course will teach you:

• How to start an eCommerce email strategy
• How to write email copy
• How to optimize and evaluate your strategy
• An introduction to advanced email marketing

Why enroll in this course?

Email marketing is necessary for your eCommerce career. It’s the easiest way to handle customer service, an abandoned cart, shipping, etc.

If you’re new to email marketing, I highly recommend this course. It’ll help you make cost-effective decisions for your email strategy. Plus, you’ll learn how to automate emails and use your time for other business matters.

This course is designed for Shopify, but you can apply these key learnings to other eCommerce platforms.

How do you get certified?

This course doesn’t offer an eCommerce certification, but it’s a great start to creating an email marketing plan.

10. Google Marketing Platform (Google)

Google Marketing platform integrates Google Analytics and DoubleClick Digital Marketing products onto one platform.

Before moving further, I’ll explain both of these technologies:

DoubleClick Digital Marketing – This platform helps allocate your budget for advanced targeting.

For example, DoubleClick Search helps your team develop and manage an eCommerce search campaign for targeted users. This way, users will find your eCommerce website organically.

Google Analytics 360 – Google analytics helps you create predictable eCommerce goals with analytics. You can analyze these metrics to make cost-effective decisions.

Put these two together, and you have a seamless eCommerce marketing campaign for all team members.

This eCommerce online course will teach you:

• How to use Google solutions across your marketing team
• How to go through the customer journey with Google
• How to build a measurable eCommerce campaign

Why enroll in this course?

This course is designed for a team of eCommerce specialists. If you want you and your team to work on the same marketing platform, this course is a good route.

If you’re only interested in a few of Google’s solutions, you can always take their individual eCommerce courses. But, the Google Marketing Platform will help your team manage the customer journey on one platform.

How do you get certified?

If you want your company to receive an eCommerce certification, you’ll have to follow their list of guidelines. Some of these guidelines include individual certifications and running a team of at least 5 members.

Why are these the best online courses in eCommerce?

Each eCommerce online course outlined above teaches you actionable steps to start and grow your online business. We’ve listed both beginner and advanced courses to match your expertise.

You’ll also find free and paid courses on the list. Plus, each eCommerce training is backed up with great reviews and ratings.

All in all, we believe these are the best eCommerce courses because they include solutions to further your career.

Is an eCommerce certification worth it?

The main purpose of an eCommerce certification is to boost your credibility. While there’s no downside to getting certified, some may need it more than others.

If you’re an aspiring eCommerce marketer or digital marketing specialist, I highly recommend an eCommerce certification. Your clients will expect proof of your knowledge.

This form of credibility isn’t necessary for a business that sells coffee, for example. But, it never hurts to show customers your expertise.

On another note, you might be hesitant to get an eCommerce certification because of expenses.

Rest assured, our list includes both free and paid eCommerce training courses. Money doesn’t have to stop you from getting certified.

How to choose the best eCommerce course for your needs?

After reading through each course, you might be hesitant about which eCommerce training is right for you.

Here are a few things to consider when choosing a course:

Your level of expertise – Think about where you are in your eCommerce career. If you’re just starting out, take a few beginner’s courses and practice these skills on your own time.

If you already own an eCommerce business, take the intermediate/advanced courses.

Although most intermediate/advanced classes cost money, they’ll push you to take the next step in your business.

Your eCommerce goals – In other words, where do you want your eCommerce business to go? Do you want to take this full-time or keep it as a side gig?

Use your goals to choose what eCommerce training will reach them.

Money-back guarantee – If you decide to go with a paid course, consider their money-back guarantee options. Vendors that are confident about their course offerings, provide a full money-back guarantee that is valid for a number of days (or months).

In the end, the most successful businesses put these skills to work. With that said, don’t take eCommerce training passively. These courses are tools, and tools are meant to be used.

Apply the skills you learn to your business. As you practice these skills, you’ll learn what works best for you and your eCommerce career.