The 14 Best Real Estate Videos of 2022 (2024)

Real estate videos are a powerful way to draw attention to your listings and your realtor profile. The Profile of Home Buyers and Sellers reported that 51% of buyers found the home they purchased on the internet. Including powerful visuals in your home listings is paramount to standing out and generating more leads.

The 14 Best Real Estate Videos of 2022 (1)

Real estate mogul Barbara Corcoran began by recording videotapes of her listings. They were initially recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website. Potential clients could search for the videos online, individuals who were interested in a property reached out to Corcoran's team, and the business grew.

I've compiled the best real estate listing and agent videos to inspire you to create your own. Let's dive in and see what makes them so excellent.

Real Estate Listing Videos

Listing videos provide an overview of the homes and properties you're selling. An exciting and engaging video will pique buyers' interest and make them more likely to reach out to you or your real estate agency. It’s one of the best real estate marketing techniques you can employ right now.

Videos have become even more important since the pandemic. Buyers are no longer as eager to book a private viewing and are more interested in viewing a home online without stepping out of their current home. In short, real estate videos are a social-distancing-friendly method of showing a home to a buyer — no keys required.

Best Real Estate Videos

1. Lifestyle Production Group

The absolute best real estate videos are made by Lifestyle Production Group, a video production company that creates videos for realtors and real estate agencies. The group focuses on the homes’ architecture and the area surrounding the properties.

On its YouTube channel, it creates video compilations of some of the most expensive and luxurious homes in the United States. In the video descriptions, it includes time stamps for each of the homes shown in the video. It also gives enticing names to each of its videos, such as the one below, which is titled “Find Out What $32,000 a MONTH! Gets You in Miami Beach, FL.”

We recommend watching their videos to learn how you can create a real estate brand on YouTube and see expert videography in action. The videos show how rooms flow together and the company zooms in on the details that might not be captured with real estate photography. The cinematographer makes an excellent use of light to create contrast, highlight details, and make the rooms look more appealing.

What We Love

  • Lifestyle Production Group’s videos are professionally and expertly done
  • The use of light, motion, space, and distance make the video more engaging
  • Drone shots and close-ups show off all the features of the properties
  • The visuals do most of the talking — there isn’t a voiceover

How to Make a Similar Real Estate Video

Lifestyle Production Group’s videos work so well because they use top-of-the-line gear and expert cinematographers. You can make a similar video by adhering to the following tips:

  • Use close-up shots and distant shots to create a sense of dynamism within your video.
  • Hire a drone videographer if possible. Set aside a budget of $500 to $1,500 for 1 to 3 hours of shooting.
  • Be sure to use the light to create contrast or highlight the home’s top features.

Luxury Real Estate Videos

2. Bespoke Real Estate

Bespoke Real Estate is a high-end, real estate brokerage firm, and its team creates excellent listing videos. They feature sweeping drone shots and crisp clips of the interior, and a detailed overview of the property is included in the video description.

The listing videos are posted on YouTube, the second most popular search engine behind Google. Optimizing your videos for keywords your prospects search for will help your videos rank in search engine results. Check out this ultimate guide to SEO to learn more.

What We Love

  • The sweeping drone shots of the property show off the desirable location.
  • The video’s smooth transitions show off each room in natural light.
  • The video shows shots of people enjoying the property and its views.
  • The video ends with a sunset, which provides excellent lighting.

How to Make a Similar Real Estate Video

Bespoke Real Estate’s video has a high production value. You can make a similar video by adhering to the following tips:

  • Hire a drone videographer if possible. Set aside a budget of $500 to $1,500 for 1 to 3 hours of shooting.
  • Save money by taking interior real estate photos on your own using a rented camera.
  • Think of the time of day when shooting. Begin the video with bright morning shots, then close with a sunset shot.

3. The Boutique Real Estate Group

The Boutique Real Estate Group’s listing videos feature luxury homes in California. The videos have energizing background music to enhance the stunning visuals of the homes.

The videos include footage of the area surrounding the home. Everything in the home looks like it’s ready for use. As such, it’s easy for viewers to imagine themselves interacting with the home — cooking in the kitchen, watching television in the living room, and spending time in the backyard.

What We Love

  • The nearly static opening shot gives a sense of anticipation.
  • The camera speeds up at the end of each shot at the beginning, building on the sense of anticipation.
  • The slow-motion interior shots ensure we linger and don’t speed through the home.
  • Home specs appear throughout the video, overlaid and embedded in the background shot.

How to Make a Similar Real Estate Video

The Boutique Real Estate Group’s video makes a great use of movement to draw us in, build anticipation, and let us linger on the details. You can make a similar video by doing the following:

  • Make use of nearly static or slow motion shots to create a feeling of anticipation and to linger on the best details.
  • Overlay the specs of the home — like the square footage and number of rooms — throughout the video. The Boutique Real Estate Group did it so that the specs go in line with the background.
  • Don’t be afraid to linger on the best parts of the home. This video focuses on the pool, one of the best features of the property.

4. Doksimon Homes

Doksimon Homes is a Ghanaian real estate company that specializes in luxury real estate in Accra. Each listing video provides a cinematic overview of the home, and the owner of the company, Michael Doksimon, invites viewers to subscribe, right away including an unmissable call-to-action.

In the video above, the realtor introduces the property by talking straight to the camera. He uses a variety of camera angles to keep the video exciting and engaging.

What We Love

  • As Doksimon speaks in the beginning, the camera angle changes, keeping the scene dynamic.
  • The video shows not only the home but the community around it.
  • The realtor shows off all sides of the home from the outside so that you can see the backyard, windows, and outer walls.
  • Doksimon shows off the highlights of each room as he walks us through.

How to Make a Similar Real Estate Video

Doksimon’s video is excellent because he walks you through the entire home and lingers on every highlight. You can make a similar video by doing the following:

  • Make use of camera angles to make speaking shots more dynamic. Doksimon makes his video more engaging by keeping the camera moving.
  • Show off the rest of the gated community or neighborhood.
  • Don’t be afraid to talk as you show off the home, and be sure to ask viewers to subscribe.

Drone Real Estate Videos

5. Emily Kellenberger

Emily Kellenberger is a top-ranked real estate agent based in California. Her listing videos display cinematic shots of the interior and exterior of the homes, and they feature aerial drone footage.

The videos also include Emily's contact information so potential clients can reach out if they're interested. The footage is crisp and smooth, and it emphasizes the importance of stabilizing video clips so the footage isn't shaky. Almost all of the footage is captured on a drone camera.

What We Love

  • The slow-motion outdoor drone shots show off the land around the property.
  • The wide-lens interior shots show off each room’s architectural details.
  • The motion of the camera gives a sense of discovery or of walking through the home.
  • The video ends with another outdoor drone shot zooming away from the home, as if the viewer is leaving.

How to Make a Similar Real Estate Video

Emily Kellenberger’s real estate video makes an excellent use of movement to give viewers a sense of discovery. You can make a similar video by doing the following:

  • Open with a shot of the land outside the property. If you can’t hire a drone videographer, try hiring a drone photographer to take overhead shots of the land.
  • A real estate video is a virtual “walking tour” of a home. When filming shots, pan in slowly to give a feeling of a real tour.
  • Close with a shot of the outdoors again to bring us full circle.

Creative Real Estate Videos

6. Amy Youngren

Amy Youngren excels in real estate marketing through her videos. Indeed, she was previously named one of Inman's 100 most influential real estate leaders. In each video, she describes the main selling points of the home and the neighborhood.

This particular example, titled “We’ve got all the starry eyes for 89 McGill Street,” is one of her most creative videos. She walks us straight to the front door of the property while she describes what makes the apartment so desirable. The video demonstrates her personality, knowledgeability, upbeat attitude, and professionalism.

What We Love

  • Youngren opens up the video as she walks to the property, showing viewers a path they might walk on the way to their new home.
  • She verbally communicates all of the key features and benefits of the home to complement the video imagery.
  • Her attitude is upbeat and persuasive; she makes it sound like she’d live there.
  • Closed-captioning is included within the video to make it accessible to everyone.

How to Make a Similar Real Estate Video

Amy Youngren’s real estate video is an excellent example of a creative way you can present a home while still communicating its key highlights. If you’re comfortable standing in front of a camera, you can make a similar video by doing the following:

  • Walk to the front door of the home while talking straight at the camera — you’re essentially talking to the viewer, your prospective buyer.
  • Don’t be afraid to show off your personality and give a fun name to your video.
  • Include closed-captioning to ensure all of your prospective buyers know what you’re saying.

7. Sonya Lopez

Sonya Lopez is a realtor who specializes in Florida homes. In her videos, she takes a similar approach to Youngren’s, though the footage is a lot more relaxed. In one of the shots, you can see she’s using her phone to film the video.

We love this video because Lopez walks you through the home as if you were right there with her. In contrast with Amy Youngren, who speaks directly to you in the video, Sonya Lopez acts as if she’s beside you. The camera is your eyes.

What We Love

  • Lopez opens the video by first speaking directly to the viewer.
  • She verbally communicates all of the key features and benefits of the home.
  • She stays off camera as she shows off the home, almost as if she’s walking beside you.
  • Her contact information is at the bottom of the video in every shot.

How to Make a Similar Real Estate Video

Lopez’s example is stellar because it shows that you don’t need expensive gear to create a persuasive and effective real estate video. You can make a similar video by doing the following:

  • Take a moment to speak straight to the camera — you’re essentially talking to the viewer, your prospective buyer.
  • Purchase a handheld phone stabilizer like this one to ensure your phone footage looks professional.
  • Walk through the home just as you would in a real tour with an actual client.

Real Estate Agent Videos

Videos have become key tools for realtors to share their listings and introduce themselves to prospective clients.

Creating an agent profile video allows you to introduce yourself to prospects. You can show your personality and let people know why they should choose you to be their real estate agent.

1. David and Anna Solomon

David and Anna Solomon are a mother and son team who run the Solomon Property Group. They lean into their years of experience in the real estate industry and that the agency is a family business.

They mention the driving principles behind their agency, and the upbeat music keeps the video exciting.

2. Stephanie McCarthy

Stephanie’s video includes clips of her going about her day-to-day life, as well as clips of her interacting with clients. Her focus is on educating clients and helping them through each step of the home buying process.

She describes what sets her apart from the competition. In this video, Stephanie effectively displays that she wants to build your trust, earn your business, and become your lifetime realtor.

3. Chauncey Pham

In this real estate agent video, Chauncey Pham talks about how she likes to take the beaten path. She also shares how she uplifts her values — authenticity, caring, and innovation — in each of her deals.

She also speaks about her vision about changing the way realtors are regarded by the public. The video clearly shows Chauncey’s approach to real estate and her core values.

4. Laura Riascos

Laura Riasco introduces herself in this video by speaking about her background and what attracted her to the real estate industry.

She also talks about how she likes helping people and includes videos of homes and architecture interspersed throughout her chat. She makes her priorities clear: building a high level of trust with clients and diminishing stress. The video portrays her as a personable and well-respected agent.

5. Veronica Campos

Veronica describes her background in real estate in this effective agent profile video. It includes shots of her working with customers. She also talks about how she maintains her relationships with her clients. You can tell her clients feel comfortable working with her.

She reflects on how she enjoys helping people through the sales process, ultimately changing their lives for the better.

6. Danny Baron

Real estate agent Danny Baron highlights the key traits that help him in his role: integrity and character, consistent communication, positive attitude, and negotiation skills.

He also touches on what sets him apart from the competition. And he goes into detail about his past experiences that have led to his real estate success.

7. Andrew Leung

This video shows a different angle you can take with your video. Not only does it introduce the agent, it includes details about the agency.

Andrew Leung works for an online real estate agency called Purplebricks. In this video, he introduces himself and talks in depth about what sets Purplebricks apart from other agencies.

Real Estate Videos Will Help You Sell More Homes

Creating real estate videos will help you reach more people, generate more leads, and grow your real estate business. The best part is that you don’t need to request the key from a seller’s agent every time you want to show it to a prospective buyer. Simply use the video tour to show off the home, and your leads will grow exponentially.

Editor's note: This post was originally published in November 2018 and has been updated for comprehensiveness.

Topics: Real Estate

The 14 Best Real Estate Videos of 2022 (2024)


How can I make my real estate video better? ›

What's in this article
  1. Get right to the point.
  2. Stage the home prior to filming.
  3. Focus on the interior.
  4. Cut out the boring stuff.
  5. Add audio—ideally both music and narration.
  6. When taking outdoor shots, the higher the vantage point, the better.
  7. Use text at the right time.
  8. Always edit your real estate videos.
1 Apr 2021

How long should real estate videos be? ›

Keeping that in mind, you also need the video to be at least for a minimum of 3 minutes, considering you should be able to deliver all the key information in the video. However, the ideal duration of a real estate video would be between 3-7 minutes, and always under 10 minutes.

What videos should Realtors make? ›

Real estate video ideas for listings
  • Property listing video. First things first: property listing videos are a must. ...
  • Neighborhood video. ...
  • School video review. ...
  • Real estate listing video. ...
  • Agent "About me" video. ...
  • Client testimonial video. ...
  • "Just Sold" video. ...
  • Real estate explainer video.
15 Mar 2019

What should you avoid in real estate? ›

  • Failing to Make a Plan.
  • Skimping on Research.
  • Doing Everything on Your Own.
  • Forgetting Real Estate Is Local.
  • Overlooking Tenants' Needs.
  • Getting Poor Financing.
  • Overpaying.
  • Underestimating Expenses.

How can I succeed in real estate with no money? ›

Purchasing Real Estate With No Money Down
  1. Borrow the Money. Probably the easiest way to purchase a property with no money down is by borrowing the down payment. ...
  2. Assume the Existing Mortgage. ...
  3. Lease with Option to Buy. ...
  4. Seller Financing. ...
  5. Negotiate the Down Payment. ...
  6. Swap Personal Property. ...
  7. Exchange Your Skills. ...
  8. Take on a Partner.
2 May 2022

What is the 20 rule in real estate? ›

The rule, applicable in many financial, commercial, and social contexts, states that 80% of consequences come from 20% of causes. For example, many researchers have found that: 80% of real estate deals are closed by 20% of the real estate teams. 80% of the world's wealth was controlled by 20% of the population.

Are real estate videos worth it? ›

Real estate listings with videos receive 403% more inquiries than those without video.

What percentage of realtors use video? ›

It's the media of choice for most consumers and is frequently viewed as an authoritative source of information. Surprising video marketing statistics include the fact that only 9% of agents create listing videos.

What is the biggest challenge for Realtors? ›

The 5 Biggest Challenges Facing Realtors Today
16 May 2022

Where do Realtors make the most money? ›

10 States Where Real Estate Agents Earn The Most Money
RankState2017 Mean Annual Wage
1New York$102,310
6 more rows
28 Jan 2019

How do Realtors attract new clients? ›

Table of Contents
  1. Buy Real Estate Leads.
  2. Engage With Your Community.
  3. Ask Existing Clients for Referrals.
  4. Create a Website.
  5. Post On Social Media.
  6. Specialize In a Niche.
  7. Try Cold Calling.
  8. Host Open Houses.
29 Aug 2022

What is the hardest part of real estate? ›

The 5 Hardest Things About Being a Realtor
  1. Uncertainty about real estate market. This is perhaps one of the biggest uncertainties realtors have to deal with on a daily basis. ...
  2. Constantly being on the go. ...
  3. Commission is by no means a guarantee. ...
  4. Being underpaid for hard work. ...
  5. Dealing with difficult clients.

What are the 3 most important factors in real estate? ›

 If you have been involved in real estate for any length of time, you've heard it said that the three most important things when it comes to real estate are “location, location, location.” I've heard nationally-recognized experts say that over and over on national media.

What makes people successful in real estate? ›

Successful Agents are Always Learning

It is not just learning from experience, it is also proactive and intentional research. Successful real estate professionals read books, watch videos, attend seminars, listen to podcasts, read blogs, and more. They are expanding not only their knowledge but their horizons.

What is the fastest way to make money in real estate? ›

  1. 7 Fastest Ways to Make Money in Real Estate. ...
  2. Renovation Flipping. ...
  3. Airbnb and Vacation Rentals. ...
  4. Long-Term Rentals. ...
  5. Contract Flipping. ...
  6. Lease to Buy. ...
  7. Commercial Property Rentals. ...
  8. Buying Land.

What is the lowest a Realtor can make? ›

Typically, real estate agents charge a 3% commission, which adds up to 6% total commission for the buyer's and seller's agents. However, you can find low commission realtors who charge as little as 1%.

What's the least you can make as a realtor? ›

Newer real estate agents will likely sell even fewer houses, and have lower incomes. According to the Bureau of Labor Statistics, the average real estate agent earns $45,990 each year, but the range in income is massive. One-tenth of real estate agents earned less than $23,000, and 10% earned more than $110,000.

Who is the highest paid realtor? ›

Caballero broke his record, which he set in 2018 selling 3,496 new homes in the Dallas-Ft. Worth area, worth $1.384 billion. Ben Caballero, a current Guinness World Record title holder and No.

What type of real estate brings in the most money? ›

High Return on Investment and Positive Cash Flow

Because you may receive monthly positive cash flow and a high ROI, Airbnb and rental properties are the best types of real estate investment. Investing in rental properties especially yields a steady and substantial profit.

What degree do most realtors have? ›

Education and Training

In most cases, you don't require a college degree to become a real estate agent, but it does help potential career job seekers stay competitive and relevant. An associate or bachelor's degree is more than sufficient—perhaps in business, finance, or any other related field.

What do you talk about in a real estate video? ›

Real Estate Video Marketing Topics
  • Your Real Estate Listings (this should be a no brainer – see stats above). Note, you, the real estate agent should be IN THE VIDEO. ...
  • Real Estate Team Introductions. ...
  • Community or Subdivision Profile. ...
  • Video Testimonials. ...
  • School Reviews. ...
  • Major Employers. ...
  • Team Videos. ...
  • Things To Do In…
2 Jan 2016

What is the fastest way to get real estate clients? ›

Table of Contents
  1. Buy Real Estate Leads.
  2. Engage With Your Community.
  3. Ask Existing Clients for Referrals.
  4. Create a Website.
  5. Post On Social Media.
  6. Specialize In a Niche.
  7. Try Cold Calling.
  8. Host Open Houses.
29 Aug 2022

How can I promote myself in real estate? ›

How to market yourself as a new real estate agent
  1. 1) Plan your approach. Every successful business starts with a well thought-out business plan, and a career in real estate is no different. ...
  2. 2) Find a great real estate company. ...
  3. 3) Find a mentor. ...
  4. 4) Find a niche. ...
  5. 5) Network. ...
  6. 6) Cater to your clients.
3 May 2016

How can I look more attractive in videos? ›

12 Simple Tips for Making Your Videos Look More Professional
  1. Use Plenty of Light. ...
  2. Use a Clean Background. ...
  3. Choose a Good Video Editing Program. ...
  4. Keep Your Editing Simple. ...
  5. Prioritize Crisp, Clear Audio. ...
  6. Avoid Shaky Footage. ...
  7. Understand the Rule of Thirds. ...
  8. Use Your Phone the Right Way.

What makes a video look professional? ›

Use a Clean Background

Using a simple and clean background will instantly make your videos professional. At least they will look more professional and well-produced. Removing all the unnecessary objects from the background will help viewers keep their attention and focus on the video's main subject.

How can I look amazing in videos? ›

How to Look Better On Camera: 11 Simple Steps
  1. Good Lighting.
  2. Find a Good Angle.
  3. Take Care of Your Skin.
  4. Wear the Right Makeup.
  5. Get a Green Screen.
  6. Wear the Right Clothes.
  7. Focus on Your Posture and Eye Contact.
  8. Look Behind You.

What are the three most important words in real estate? ›

There is an old adage, that the three most important words in real estate are 'Location, Location, Location'.

What are the three most important things in real estate? ›

 If you have been involved in real estate for any length of time, you've heard it said that the three most important things when it comes to real estate are “location, location, location.” I've heard nationally-recognized experts say that over and over on national media.

How do you stand out in real estate? ›

5 Ways to Stand Out as a Real Estate Agent in a Large City
  1. Find Your Niche. In a small town, you'll be selling a little bit of everything. ...
  2. Develop a Strong Online Presence. ...
  3. Use Social Media to Expand Your Presence. ...
  4. Be Client-Oriented. ...
  5. Sponsor a Community Event. ...
  6. Be a Standout Real Estate Agent.

How hard is the math in real estate? ›

Real estate math is NOT difficult. Many students dread the idea of learning math and having to use math in their careers, however, real estate math is not challenging and there are only a few concepts that you need to master.

How do I succeed my first year in real estate? ›

Grit - How to Survive Your First Year of Real Estate
  1. Get Your Mind Right. ...
  2. Choose Your Broker and Your Mentors Carefully. ...
  3. Create a First-Year Budget. ...
  4. Learn Everything You Can About Your Market. ...
  5. Find Your Niche. ...
  6. Set S.M.A.R.T. ...
  7. Create an Effective Routine. ...
  8. Prospect.

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