Neglecting keywords your site already ranks for is afrequent SEO mistake. Yet, finding search queries that lead people to discover your website on Google is vital for a number of reasons, including:
- Assessing your SEO performance, or the lack thereof;
- Spotting keywords opportunities, you could leverage to improve your content’s topical authority;
- Exploring the need for further optimization of your existing content;
- Fine-tuning or refreshing your content strategy;
- Watching out for traffic impacts following Google updates.
This article will examine four methods you can use to see which search queries Google ranks your website for.
Method 1: Use the Google Search Console
Google responded to the need by website owners to find out how their site was performing on Google Search by releasing the Search Console. It was previously known as the Google Webmasters.
This free online service monitors your search performance and overall site health. For instance, the Search Console can discover server errors or loading issues.
It can even identify mobile usability issues and check if your pages are meeting Google’s Core Web vitals. Using its Links tool, you can get information about external links and the top linking sites, and the most used anchor text.
As we saw in another article, Google Search Console can be used to improve SEO. The list of keywords your site ranks for is one of the key information it provides.
Now, start by adding your website to Google Console. It may take a couple of days to collect the search performance data for newly added sites.
Once everything is in place, log in to your Google Search Console from this page:
Click the “Start now” button.
The first page you’ll see is the Overview page. It presents a quick summary of your performance, including the total number of clicks from the Search Results and Google Discover.
You can see the keywords that you’re ranking for by clicking OPEN REPORT. They are called queries and they correspond to the search terms used by people to find your website’s pages on search results, whether they click on them or not.
Similarly, you can view the performance report from the sidebar menu: Performance > Search results.
You will need to scroll down to see the keywords under the Queries tab:
The keywords will be organized based on the number of clicks and impressions.
- Clicks mean that the user clicked on your search results and navigated to your site.
- Impressions refer to the number of times your content appeared in the search results viewed by a user.
You can click on individual keywords to see more metrics such as the average CTR, average position, countries, ranking pages, and more.
You can add the CTR and the Position to the table by clicking on the checkbox that shows up right next to “Average CTR” and “Average Position” scores cards.
When analyzing the keywords, check for the ones that resemble questions. It may mean that some of your content is being used to answer questions in People Also Ask boxes.
Search Console doesn’t categorize the keywords based on the SERP features. So, you may need to check this manually or use keyword tracker tools. You don’t get separate reporting for seed keywords or long-tail keywords.
Now, there are several advantages to using Google Console to see keywords that you’re ranking for. The information tends to be fairly accurate and well summarised.
Google even recently introduced the Search Console Insights, which tells you about your most searched and top trending queries.
Because the Search Console aggregates keywords that all your pages are ranking for, there may be opportunities to broaden your content to target keywords that you’re not covering effectively. You may get some inspiration for long-tail keywords that would drive traffic to your site.
For example, let’s say you wrote an article about “skincare.” By checking Google Search Console, you may discover that some people find your article while searching for “skincare for dry skin.” You may want to deep-dive into that topic in a separate article focused on “skincare for dry skin” and link your original article to that page to pass the link juice. The more impressions you see on Google Search Console for “skincare for dry skin,” the more likely this new content will boost your website’s overall SEO performance and traffic.
Don’t worry about performing this process manually. There is new breed of tools for that. Take ZenBrief, our AI-powered content optimization software that handles the bulk of work for you: you canconnect it to your Google Search Console account. It will analyze your existing content along with your ranking keywords to uncover SEO enhancement opportunities. You’ll even see how your content compares to competitors for similar keywords and what you can do to improve the keyword rankings.In short, you’ll be able to find the best keywords to focus your optimization on.
Neat! You’ll love it.
Method 2: Use Google Analytics
Google Analytics is a free tool that allows you to analyze your website traffic. It offers a wide range of analytics and reports and can be a powerful keyword research tool.
How is Google Analytics different from Google Search Console?
Well, Analytics gives you insight into who visits your website’s pages, how long they stay, and how they interact with your website pages. For instance, while clicks and impressions are critical for Google Search Console, in Analytics, the page views, bounce rates, sessions, and session durations are the most important metrics.
You can even segment audiences based on their age, gender, or interests. It’s possible to track traffic sources and measure conversions based on custom goals.
It’s sometimes stated that you cannot get keyword data from Google Analytics. Well, it is not true. Here is how to go about it:
First, ensure that you’ve connected your website to Google Analytics and installed the tracking code. New websites may see the first bunch of data after 24 to 48 hours.
From the left-hand menu, go to Acquisition > Channels.
*The following data comes from the Google Analytics demo account.
Under the Primary Dimension, choose Other and select Acquisition > Keyword.
This will display all keywords users have searched to find pages of your site from both organic and paid traffic. You might not see all queries as Google tries to filter queries that may contain personal information.
The information will be more comprehensive than what you get with Google Search Console. For instance, you can see acquisition, behavior, and conversion metrics for each keyword.
You can also enable the Search Console data import in Analytics. After doing this, you can see your keywords by going to:
Acquisition > Search console > Queries.
As you’ve noticed, this keyword research method – and the next one – focus on Google. Therefore, it won’t give you any idea of your website’s performance with respect to other search engines. Yet as of 2021, Google handles more than90%of search engines queries worldwide. So,unless your website’s target audience is in Russia and China where Yandex and Baidu prevail, you can’t go wrong by solely relying on Google tools to do your keyword research.
Method 3: Conducting a Manual Search
Some marketers swear by conducting an old-fashioned search on Google – or other search engines – to find out if their website is ranking for certain keywords. You can perform a manual search in four easy steps:
Step 1: Figure out the main target keyword for your particular page, for instance, “How to start a pet grooming business.”
Step 2: Turn on incognito mode on your browser.
Step 3: Check the search location.
Step 4: You may not be ranking on the first page. Make it easier to find your actual position by expanding the results to 100 per page. Click the settings icon from the top of the page and expand the results.
If you have a VPN, you can connect to another server and update the location to see your performance for different regions. While the method may seem slow, it gives you actual proof and real-time results.
The problem of this method, is that it will not help you discover new keyword opportunities. Given that70% of search queries are for long-term keywords, it’s very likely that the keyword ideas you rely on will ignore many relevant keywords.
Method 4: Use Free Keyword Research Tools from Paid Keyword Tracking Platforms
Search rankings are highly volatile. Your site’s page may be ranking among the top 10 results for a while only for your competitors to update their content or gain more backlinks resulting in your page losing its search position.
Major Google algorithm updates such as the December 2020 Core algorithm update can cause an upheaval in rankings.
Your website may also grow to the point that you have hundreds of keywords performing well in search results. You may need a way to track their positions automatically.
Search Console is great, but it does have some limitations. For instance, it doesn’t offer a way to track and receive alerts on individual keywords. You similarly can’t see the search volume for each keyword.
That’s where paid rank tracker tools come in. They may offer more features than you get with Google Search console search up more regular updates, keyword position alerts, search volume, and SERP features.
You won’t need to fork out your wallet today. Take advantage of free versions of some of the best keyword rank checker tools.
Using SEMRush to see which keywords a domain is ranking for is quite easy. Head over to the main website page and enter your domain. You will need to register an account if you don’t have one.
The domain overview gives you a quick glance at your search performance. For a more detailed look, click on the keywords.
Note that you will be limited to only 10 requests per day.
Their free organic keyword research analysis is not bad. You see the keyword trend, keyword difficulty, search volume, and traffic.
Keyword Explorer Moz
Another handy keyword research tool is the Keyword Explorer by Moz. Get started by visiting Moz.com and sign up for a free account.
Sometimes it may be hard to navigate their website. Access the keyword explorer from this link.
From the left-hand menu bar under keyword research, choose Ranking Keywords.
You can enter up to two competitors to compare your search visibility.
This is interesting:
SEMRush managed to show up to 15 keywords, while Moz.com uncovered 6 keywords for this test.
Rank tracker by Ahrefs
Another keyword rank analysis tool you can try is Ahrefs Site Explorer. It’s actually the most robust SEO tool in the industry, as Ahrefs boasts of the world’s largest live index of backlinks.
Google may have something to say about that, only that they keep many of their metrics under the wrap.
It also gives you visibility into paid search keywords from your competitors.
The company offers a 7-day trial that can help you gauge the suitability of the tool for your keyword research.
Before we draw this article to a close, there are some noteworthy mentions. These are tools you can use for competitor keyword research and keyword ranking research:
- Rank Math: It’s one of the best WordPress SEO plugins that can allow you to measure and track your keyword ranking. See it here.
- SE Ranking: The keyword rank tracker claims to offer 100% accuracy in keyword rank tracking with real-time ranking positions across all the major search engines.
Conclusions are typically tricky to write. But let’s sum up what we have discussed:
- Google Search Console is a powerful way to perform a keyword research and track your ranking keywords across your website’s pages;
- You can integrate Search Console with Zenbrief to spot opportunities to enhance your existing content and get more organic traffic from Google;
- Rank tracker tools can offer more robust features when tracking keywords. And some of the best include SEMRush and Ahrefs;
- You can also do things the old-fashioned way by conducting a manual keyword research to see ranking keywords.
Congrats! You’re now fully capable of finding keywords your website ranks for.
I’ve found keywords my site ranks for. Now what’s next?
Once you have found keywords your site ranks for, you can focus on the keywords that get you the most conversions, whether you are trying to sell a product, collect leads or generate ads revenue. From there, you can look a variety ofon-site and off-site SEO techniquesto increase your organic traffic, such asupdating your existing content, building backlinks and creating new content on related keywords. You may also want to use a tool like Zenbrief to analyze your competition on search results and discover new keywords and topics that you haven’t covered. This will increase your content depth and help you capture a larger share of search results.
Happy SEO and see you in the next one!
How do you find out what keywords your website is ranking for? ›
- Type in your website URL into Keyword Explorer.
- Select the country where you audience is based.
- Click the Analyze button.
- You'll see Top Ranking Keywords.
- Click Ranking Keywords on the left panel to view more keywords.
- 6 Steps: An Accurate Way to Determine Where Your Website Ranks in Google... ...
- Set Up Search Console. ...
- Go to the Performance Report Dashboard [Already Familiar? ...
- Filter Your Data. ...
- Use the Query Filter to Determine the Website Ranking for a Specific Keyword.
- Step 1: Lay the Groundwork. ...
- Step 2: Do Your Initial Keyword Research. ...
- Step 3: Check Out the Competition. ...
- Step 4: Consider Intent. ...
- Step 5: Conceptualize the Content. ...
- Step 6: Execute. ...
- Step 7: Optimize for Your Keyword. ...
- Step 8: Publish.
- Publish Relevant, Authoritative Content. ...
- Update Your Content Regularly. ...
- Metadata. ...
- Have a link-worthy site. ...
- Use alt tags.
- Keyword research. Keyword research lays the foundation for optimizing your site. ...
- Site structure. ...
- SEO content audit. ...
- Content creation, optimization, and on-page SEO. ...
- Link earning. ...
- Social media. ...
- Track performance.
Press Ctrl+F, and then type your search words.What is a keyword research tool? ›
What is a Keyword Research Tool? A keyword research tool helps you find topic ideas that people are searching for on search engines like Google, Bing, Amazon, etc. This helps you find content ideas that your customers are looking for.What are the examples of keywords? ›
Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.How does Google search ranking work? ›
To rank websites, Google uses web crawlers that scan and index pages. Every page gets rated according to Google's opinion of its authority and usefulness to the end-user. Then, using an algorithm with over 210 known factors, Google orders them on a search result page.How can I check my website ranking in Google India? ›
- 1 – Check Manually Using The SEOquake Extension. ...
- 2 – Use Sitechecker's Keyword Rank Tracker. ...
- 3 – Take The Help Of Google Search Console. ...
- 4 – Use The SEMRush Position Tracking Tool. ...
- 5 – Use The Ahrefs Keyword Rank Checker.
How do I audit my website for SEO? ›
- Step 1: Identify link building opportunities. ...
- Step 2: Identify site structure improvements. ...
- Step 3: Find (and fix) thin content. ...
- Step 4: Identify (and nix) duplicate content. ...
- Step 5: Scan for keyword optimization. ...
- Step 6: Make sure meta tags are optimized. ...
- Step 7: Identify page update opportunities.
Google Analytics is the key tool to measure and check website traffic over time. It is a free website traffic checker tool provided by Google and is one of main areas for any SEO consultant to find the information they need about website traffic.Where does my keyword rank in Google Search Console? ›
If you want to see what keywords your individual pages rank for, you'll need to take a couple more steps. First, click the Pages tab, and then select the page you want to review. Now, click the “Queries” tab again. Here, you'll see all of the keywords that the specific page you selected in the last step ranks for.How do I know my blog ranking? ›
Simply enter the domain name you want to look up and Semrush will get a ton of information. After that, click on the organic research tab to view the full list of all keywords your website is ranking for. You can sort the results by position, URL, traffic, and more.What keywords does my page rank for SEMRush? ›
To see the specific keywords that your landing page or a competitor's landing page has rankings for, simply select the number of keywords button and the table will open a drop down showing each keyword.How do I use Google Analytics for my website? ›
- On a computer, open a classic Google Sites.
- Click Settings. Manage site.
- Under "Statistics," click the Down arrow. Use Universal Analytics.
- In the text box, under "Analytics Web Property ID," enter a valid Analytics Property ID. ...
- At the top, click Save.
Anything less than that is below average, while having it around 50% is considered to be good. When you get new visitors to your website, some of them will “stick” (return), so you should always be drawing in new visitors – and Sullivan says that 50%-70% is a good range.How do you find out how many hits a website gets? ›
- Google Analytics. As we previously mentioned, Google Analytics is the first place to check when it comes to tracking website visitor data. ...
- Ahrefs. There's a reason why the Ahrefs tool comes so highly recommended by most digital marketers. ...
- Moz Pro. Source: Moz.
Click Admin, and navigate to the view in which you want to set up Site Search. In the View column, click View Settings. Under Site Search Settings, set Site Search Tracking to ON. In the Query Parameter field, enter the word or words that designate internal query parameters, such as term,search,query,keywords.How do I check my organic ranking? ›
If you are looking for an accurate and easy way of monitoring your organic rank, Google Search Console is the best free tool to use. All you need to do is to verify your website as a property in the Search Console, and Google will share the website tracking data with you.
Is Google Search Console good for SEO? ›
SEO specialists or marketers: As someone focused on online marketing, Search Console will help you monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site's search results.How do I find a company's ranking? ›
FREE Google Rank Checker. Our Free Google Rank Checker Tool powered by SEMrush, helps you find your top traffic driving keywords. Enter your domain below to identify high volume keywords that you can easily boost to page one! Get an analysis into your SEO, competitors, industry, and a roadmap to move forward with.Which is the best free SEO tool? ›
- Panguin Tool. ...
- Wordtracker Scout. ...
- Lipperhey. ...
- Bing Webmaster Tools. ...
- Dareboost. ...
- Siteliner. Get a full SEO report for free. ...
- KWFinder. No-nonsense keyword research tool. ...
- People Also Ask. This free tool pulls questions that appear in the “People Also Ask” section of Google's search results.
A good SEO score is between 80-100. A score in this range indicates that your website is meeting the top quality standards for search engine optimization in the areas of technical SEO, content, user experience, and mobile usability.What are ranking keywords? ›
What is a keyword ranking? Keyword rankings in SEO refer to your page's specific spot on the search results pages for a particular search query. When people enter search terms into Google that relate to your page's subject matter, whichever spot your URL is shown in is your keyword ranking.What is keyword rank tracker? ›
What is keyword rank tracking? SEO specialists need to keep track of their SERP (search engine results page) rankings to make sure their optimization efforts are paying off. The first five search results get a lion's share of clicks, so SEO specialists often aim for the top-5.Where are keyword rankings stored? ›
You can see your rankings in your Projects dashboard and in the “Position Tracking” feature itself. You'll now have access to a list of your target keywords along with any position changes.