The Most Profitable and Popular Life Coaching Niches (2022)

Here at The Life Coaching College in Australia, we spend a lot of our time on the phone talking to prospective students, and so we know that one of the biggest questions they have is “Can I make a living from Life Coaching?” The answer is a resounding yes.

But, after graduating from a reputable Life Coaching course that arms you with the skills you need to create real transformation in the mindset, behaviour patterns, and lives of your clients, a large part of finding success as a Life Coach is choosing a profitable niche.

Because at the end of the day, specificity sells! Choosing a niche means you serve and support a specific group of people, with or in a particular thing. Your niche can entail what you do, who you do it for, or both.

So to get your creative juices flowing, we’re outlining the most profitable and popular Life Coaching niches. These are the niches that are the most searched for in Google by Aussies (so, potential Australian coaching clients).


30% of ICF-accredited coaches work in the Leadership and Executive space. Of course, this isn’t all that surprising, considering that businesses of all sizes have the budget and motivation to improve their team members’ performances.

(Video) Find Your Coaching Niche! (The Most Popular Life Coaching Niches)

As an Executive Coach, your role is all about helping leaders be more effective in their roles, developing better communication skills, managing boundaries, setting and reaching goals, and more. You can work with everything from entrepreneurs, to SMEs, to big corporations. Find out more about becoming an Executive and Leadership Coach here.


High-functioning relationships form the backbone of a healthy, happy life. We are all in relationships with friends, family, perhaps a romantic partner, as well as with arguably the most important person in each of our lives…ourselves.

Just think about the strain on many relationships right now with COVID – with a spike in breakups and divorces being reported. This is a niche where you can do some incredible work and make a powerful difference in your clients’ emotional wellbeing.

As a Relationship Coach, you’ll be focused on improving communication and connection in all types of relationships, not solely romantic ones. But you can, of course, choose to hone-in on one kind of relationship as your niche. Find out more about becoming a Relationship Coach here.

(Video) High-Ticket Coaching Niches - The Most Profitable Niches for Coaches


Parents want their kids to thrive and often do everything they can to be the best parents they can be and to help their kids feel happier and do better in life. Beyond that, families are under a lot of pressure post-COVID, too. This makes it a very in-demand and impactful niche to work in.

As a Parent/Child/Family Coach you can help overcome issues like bullying, stress, anxiety in school, coping with change, low self-esteem, and more. You’ll be able to work with parents individually, work on improving parent/child relationships, and/or work with children. Find out more about becoming a Parent/Kid/Family Coach here.


If your clients aren’t working on themselves, their career, their families, or their relationships, chances are they’re working on their performance in their pursuits. And research shows that a commitment to excellence, positive self-talk, internal imagery, anxiety-management, and harmonious teams are all predictors of high performance on stage or on the field/pitch.

As a Peak Performance Coach, you will help people to excel in all these areas and perform to the best of their ability in sport, on stage, and in life. Find out more about becoming a Peak Performance Coach here.

(Video) What are the most profitable coaching niches in 2022?


The core niches we’ve outlined above have all proven to be profitable and popular. But there’s an unlimited number of sub-niches within each niche — so feel free to brainstorm how you would adapt each niche and make it your own. The sky truly is the limit.

For example…

  • Executive/Leadership Coaching Niche: You could be a Productivity Coach, a Goal-Setting Coach, an Accountability Coach, a Coach for Small Business CEOs, a Business and Marketing Coach (like TLCC graduate Jim Cocks).
  • Relationship Coaching Niche: You could be a Divorce Coach, a Marriage Coach, or a Dating Coach for thirty-somethings.
  • Personal Coaching Niche (focusing on a client’s relationship with themselves): You could be a Happiness Coach, a Comparison Coach, a Confidence Coach, a Self-Love Coach, or a Resilience Coach.
  • Parent/Child/Family Coaching Niche: You could be a College Admissions Coach, helping young adults decide their next steps in life, or you could be a coach for first-time parents (like TLCC Graduate Karina Lane)
  • Peak Performance Coaching Niche: You could be an Audition Coach or a Stage Coach for Performing Artists (like former opera singer and TLCC graduate Sharon Kempton).


According to Glen Murdoch, founder of The Life Coaching College, choosing your niche comes down to your passion, interests, skills, and experience, first and foremost.

“One thing I have seen time and time again is that the successful people are the ones that have a genuine passion, excitement, and commitment to contribute to a particular area. It might be through an experience, journey, or struggle in that area themselves, or it’s just been an interest for a while.”

Glen’s tips for identifying what niche you may want to pursue? Ask yourself the following questions:

a) Where are you excited about?
b) What skills and experience do you have already in your life that you love to work with? Have you struggled in and overcome something in a particular area of your life? Or do you know it well because it’s been a speciality of your career for a while now?
c) What area of coaching have you been exposed to in your first 100 hours of training that you’ve enjoyed?

(Video) The Most Profitable Coaching Niches 💰💰 | Niches That Will Make Money in 2022

These will all point you in the direction of the right niche (or possible niches) for you.


Don’t panic! You’re not alone. According to Glen, “90% of coaches that start a coach training don’t know what niche they want to pursue right away.”

He goes on to explain, “In that case, we always recommend they get 100 hours of training under their belt so they can get a feel for coaching, human behaviour, and the power of practices like NLP. And then, make a solid, conscious decision about what niche to pursue.”

As part of our Life Coaching courses, you’ll learn all about niching and marketing too.


You don’t have to take a specialist course to pursue a particular niche. Here at The Life Coaching College, we have several general Life Coaching courses, alongside more specialist courses, to suit every student’s needs and goals. Click here to explore our full selection of courses.

At the core of every single Life Coach training we offer, you’ll learn effective NLP techniques and coaching strategies that will help you transform your client’s behaviour and thought patterns, and empower them to make long-lasting changes in their life.


Not sure which course is right for you? That’s no problem at all! Contact one of our team to discuss.

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How do you find a niche for a life coach? ›

How to Discover Your Coaching Niche
  1. Be Willing to Adapt. Working on the analogy of a picture paints a thousand words. ...
  2. Take Your Time. “You discover your niche; you don't choose it” —Tad Hargrave. ...
  3. Bring Value. Once the seemingly disparate dots joined up, everything made perfect sense. ...
  4. Next Steps.
24 Feb 2020

Who is the most popular life coach? ›

Tony Robbins

Anthony Robbins is perhaps the most famous American author, coach, and speaker in the world today.

What are the top 5 niches? ›

The most profitable blog niches for 2022
  • Digital marketing.
  • Blogging and making money online.
  • Health and fitness.
  • Personal finance and investing.
  • Recipes and food.
  • Personal development and self-care.
19 May 2022

Which niche is best in 2022? ›

That's why we can confidently point you toward the following top 10 profitable marketing niches in 2022.
  • Dietary Supplements. ...
  • Diets & Weight Loss. ...
  • Dental health. ...
  • Survival. ...
  • Women's Health. ...
  • Spirituality, New Age, and Alternative Beliefs. ...
  • Marriage & Relationships. ...
  • Green Products & Alternative Energy.
18 Mar 2022

How much should a beginner life coach charge? ›

Cost of Life Coaching

The typical range for personal life coaching is from $75 to $200 per hour, with an average cost of $120 per hour. Many coaches offer packages, such as $300 per month for four 30 minute sessions.

How do I promote myself as a life coach? ›

Life Coach Marketing|13 Ways to Promote Your Business and Get New Clients
  1. Define your target audience.
  2. Provide free sessions.
  3. Make an appealing program package.
  4. Attend workshops and other events.
  5. Differentiate yourself from your competitors.
  6. Organize events.
  7. Use social media to establish a strong presence.
29 Jul 2021

Are life coaches in high demand? ›

The International Coaching Federation says the number of coaches estimated worldwide has grown by 33%, from 53,300 to 71,000, since 2015. And the field will continue to expand, according to the BLS, which projects job growth of 10% through 2031, higher than the national average for all careers.

What makes the best life coach? ›

Life coaches need to be approachable, personable, friendly and helpful. They should be enthusiastic, empathic and have a sense of humour and patience. Possessing these qualities are important in helping coaches to gain new customers, but also new business contacts.

What is the difference between a life coach and a lifestyle coach? ›

Lifestyle coaches work with mentally healthy people who need to be encouraged and guided on finding their true selves, changing their lives, or achieving specific goals. Life coach: Works with emotionally and psychologically healthy people. Deals with the present and future.

How many clients should a life coach have? ›

According to the ICF, active coach practitioners are serving 11.7 clients at a time. For life coaches with 10+ years of experience, the average number of active clients is 15. But for life coaches with less than a year in practice, their average is 6 clients.

How can I make a lot of money as a coach? ›

5 Ways to Make More Money as a Coach or Consultant
  1. Create a niche for yourself. ...
  2. Create a digital footprint. ...
  3. Focus on network marketing. ...
  4. Offer complementary services. ...
  5. Build long-lasting relationships.
21 Oct 2016

Which niche is best for beginners? ›

Let's take a look at the best niches to kickstart your blogging career.
  1. Technology. With the new and emerging technology trends, billions of people love reading tech blogs. ...
  2. Health and Wellness. ...
  3. Career Advice. ...
  4. Education. ...
  5. Food. ...
  6. 6. Entertainment. ...
  7. Gaming. ...
  8. Finance and Investment.
4 Aug 2022

What niches sell the most? ›

Best Selling Niches In 2021

Fashion is the most common category sold online, but electronics, books, homewares, and arts and crafts are also extremely popular. Due to the pandemic, some trending products in 2020 included masks, home exercise equipment, and board games.

What are the best niches right now? ›

With the right niche, you'll spend less on ads and be able to target only those customers looking for products like yours.
Profitable Dropshipping Niches in 2022: How to Find Them + Top...
  • Clothing. ...
  • Car accessories.
  • Smartphone accessories.
  • Baby products.
  • Health and beauty products.
  • Office supplies.
  • Gaming.
  • Tools.
16 Aug 2022

What are the top 3 niches? ›

Top 13 Most Profitable Niches List That Really Make Money in 2022
  • Relationships.
  • Lifestyle.
  • Real Estate.
  • Gadgets And Technology.
  • Food.
  • Entertainment.
  • Pets.
  • Gaming.
6 days ago

How do I find my popular niche? ›

Finding Your Niche: 7 Steps
  1. Think about your interests and passions.
  2. Solve problems for your audience.
  3. Carry out competitor analysis.
  4. Do keyword research.
  5. Assess your niche.
  6. Find your unique selling point.
  7. Test your idea.
23 Mar 2022

What are some trending niches? ›

Here are some current examples of ecommerce niches for online businesses that offer high-demand products.
  • Personal protection. ...
  • Cosmetics and skincare products. ...
  • Meal replacements and protein powders. ...
  • Eco-friendly products. ...
  • Men's grooming products. ...
  • Nutrition and wellness. ...
  • Home office equipment. ...
  • Pet products.
2 Sept 2022

What is the average age of a life coach? ›

There are over 3,597 life coaches currently employed in the United States. 67.5% of all life coaches are women, while 32.5% are men. The average age of an employed life coach is 34 years old.

How much is a one hour coaching session? ›

Life coach rates per hour

Life coaches who charge by the hour typically range from $75 to $250 per session.

How long should a life coaching session be? ›

Coaching Sessions of Moderate Length (30-60 minutes)

Several reasons make such sessions popular. First, the attention span of most people cannot be sustained beyond this length of time, so that session takes full advantage of this window before the client becomes exhausted and his or her attention starts drifting away.

How Do life coaches get first clients? ›

Want to Know How to Get Coaching Clients? Here are 10 Proven Ways to Get Your First Paying Client (Even if You're Starting from Scratch)
  1. Put Yourself on a Stage.
  2. Rub Shoulders at Relevant Events.
  3. Woo Potential Clients on the Phone.
  4. Enlist Friends and Family as Wingmen.
  5. Tap into Your Business Network.
23 Aug 2022

What is a good mission statement for a life coach? ›

Life Coach Mission Statement Examples:

To unlock potential by connecting coaches with clients. Our Why is to unlock more human potential in the world and we believe that coaching is one of the most effective ways to do that. I've personally had my life changed by working with coaches.

How fast is life coaching growing? ›

Life Coaches in the US - Market Size 2005–2028
$1.4bnLife Coaches in the US Market Size in 2022
0.1%Life Coaches in the US Market Size Growth in 2022
3.2%Life Coaches in the US Annualized Market Size Growth 2017–2022
1 more row
31 May 2022

Is it hard to make money as a life coach? ›

The average income for life coaches ranges widely, with rates landing anywhere between $75 hour to $1,000 an hour . The annual income, naturally, varies even more because of that. It wouldn't be hyperbolic to say the life coaching industry is like the wild west.

Can a life coach make 6 figures? ›

However, the average salary range for a life coach is $40,000 – $100,000 per year. So you can make a great living as a life coach, and many coaches are earning six-figure incomes (and more) successfully.

What makes a life coach unique? ›

Life coaching or consulting is a career where the coach has a firm understanding of the principles of success and their application. A life coach teaches others how they can put these principles to work for them in their career or personal life. In addition, life coaches can help clients deal with stress and anxiety.

What type of person needs a life coach? ›

8. You're facing a major transition. If you're about to change jobs, move to a new city or get out of a relationship, you need a life coach. You don't want to burn out your family and friends with discussions about your upcoming life changes, and you want to make your transition as easy as you can.

What keeps a life coach motivated? ›

A motivator that can help all of us is accountability. This means telling someone about your dreams and having them check in with you to see how you're going. This is a key part of coaching and for many, just having regular conversations with someone about a project/dream/desire is enough to motivate them into action.

What business type is a life coach? ›

Life coach entrepreneurs often structure their business either as a sole proprietorship or limited liability company (LLC). A sole proprietorship is good for low-risk businesses like a coaching business, especially if the company is mostly virtual.

Is a life coach like a therapist? ›

What to expect: Life-coaching resembles talk therapy, because the focus of sessions tends to be about you and what's happening in your personal life, Schoeder says. But unlike talk therapy, the point of life-coaching is to create an action plan that helps you change your behavior in some area of your life.

What problems do life coaches solve? ›

What Problems Do Life Coaches Solve?
  • You don't know where to go in life. ...
  • You are looking for a new career path. ...
  • You don't know how to get to your goal. ...
  • You don't have any goal in life. ...
  • There's no one to talk to. ...
  • You need a sound advice. ...
  • You're chronically stressed. ...
  • You have self-esteem issues.
3 Mar 2022

What a life coach Cannot do? ›

Difference Between a Life Coach and a Therapist

While working with a life coach may help you to deal with certain unresolved issues, life coaches cannot treat mood disorders, anxiety disorders, addiction, or any other mental health condition. Therapists have a degree and are licensed mental health professionals.

What is a life coach not allowed to do? ›

Under the law, coaches cannot do any of the following: Bill their services to health insurance companies. Offer the breadth of care and services provided by therapists. Diagnose or treat mental health conditions.

How much should I charge for life coaching sessions? ›

As mentioned earlier, life coaches charge rates similar to other helping professionals. Most life coaches charge somewhere between $75 and $200 per hour. However, you can find coaches who fall outside of that range.

Can life coaches make a lot of money? ›

How much do life coaches make annually? In North America, life coaches earn an average annual revenue of $62,500 from coaching, per the International Coaching Federation's (ICF's) 2020 Global Coaching Study. That's a solid salary, and that number only reflects earnings from coaching.

How much do people pay life coaches? ›


What is trending in life coaching? ›

Relationship Driven Approach. Effective coaching stand on the tripod of trust, bond and strong relation. You can expect 2021, to continue the coaching trend of building authentic and meaningful relationships.

How do I start a successful life coaching business? ›

8 steps to becoming life coaching and building your business:
  1. What skills do you need to be a life coach?
  2. Find your coaching niche.
  3. Get certified as a life coach (…or don't)
  4. Set up your coaching business.
  5. Plan your life coaching services and prices.
  6. Build your online presence.
5 Feb 2022

How much money do online coaches make? ›

Online Coach pay FAQ

How much does an Online Coach in United States make? The national average salary for an Online Coach is $49,112 per year in United States. Filter by location to see an Online Coach salaries in your area.

Is online coaching profitable? ›

High-Profit Margins and Revenue Potential

Online coaching, especially one-on-one coaching, is one of the most profitable eLearning business models out there. Many online coaches charge thousands of dollars for their programs or coaching sessions. As an online coach, you can set the price you want for your services!

Is a life coach a real job? ›

A life coach is a 'life specialist', an expert that helps individuals or groups develop all areas of business and personal life. That said, knowledge, skills and abilities are needed by life coaches to excel in this profession.

What is the best niche to sell? ›

  • Artisanal Pet Food. Pets aren't just our faithful companions—they're big business, too. ...
  • Alternative Milk. Veganism as a whole is something of a hot topic. ...
  • High-End Home Coffee Products. Coffee isn't exactly the most original niche. ...
  • Golf Equipment. ...
  • Home Gym Equipment. ...
  • Home Office Equipment. ...
  • Kitchen Appliances.
24 May 2022

What is a good example of a niche? ›

A niche is a specific portion of a market that is united by a common interest or demographic. For example, if you're operating in children's clothing, specific niches could include athletic wear or outerwear.

What niches are trending right now? ›

Top 2022 ecommerce niches
  • Cooking and baking material and equipment. As consumers were at home during the COVID-19 pandemic, cooking and baking became a way to spend time. ...
  • Home lighting decor. ...
  • Home fitness and workout equipment. ...
  • Home office equipment. ...
  • Pet supplies/supplements.
2 Sept 2022

How much should a coach charge per hour? ›

New coaches that are just starting out charge around $50 – $75 per session. More experienced coaches charge $100 – $200 per session. There are also coaches that charge by the package ($1,200 – $2,400) so there is quite a range.

How much should I pay a life coach? ›

Cost of Life Coaching

The typical range for personal life coaching is from $75 to $200 per hour, with an average cost of $120 per hour. Many coaches offer packages, such as $300 per month for four 30 minute sessions.

Which niche is best for affiliate marketing 2022? ›

Yes, golf can be a competitive niche but I was still able to find 149,000 phrases in Ahrefs with a KD score of no more than 20 which makes it one of the best niches for affiliate marketing in 2022. It's also fairly easy to gain traction by creating free tips & training content.

What niche is the most profitable social media? ›

The most profitable Instagram niches
  1. Traveling. The travel industry is one of the world's largest industries. ...
  2. Beauty. ...
  3. Fashion. ...
  4. Health and Fitness. ...
  5. Lifestyle. ...
  6. Parenting. ...
  7. Business. ...
  8. Music.

What product is the most profitable? ›

Some of the most profitable products that are sold online are:
  • Jewelry.
  • Beauty Products.
  • Bamboo Toothbrushes.
  • Sunglasses.
  • Watches.
  • Women's Apparel.
  • Fitness Equipment.
  • Yoga Leggings.
27 Oct 2022

What product is highest in demand? ›

Keep reading for key details on 20 of the most in-demand products of 2022 and beyond.
There are many profitable products you can sell, including the following:
  • Beauty products and cosmetics.
  • Jewelry.
  • TV and smartphone accessories.
  • Designer sunglasses.
  • Children's toys and games.
  • Shoes.
  • Video games.
  • Pet supplies.

What sells for the most profit? ›

Below are some of the best products to sell online to make money in 2022.
  1. Jewelry. As far as unisex products go, jewelry is at the top. ...
  2. TV Accessories. ...
  3. Beauty Products. ...
  4. DVDs. ...
  5. Kids Toys. ...
  6. Video Games. ...
  7. Women's Boutique Apparel. ...
  8. Designer & Fashion Sunglasses.


1. How to Choose A Profitable Coaching Niche | LIFE COACH TRAINING
(Self Leadership Global)
(Winning International)
3. Top 5 PROFITABLE Niches for Coaches and Course Creators 2022 (How to Choose a Niche W/ High Demand)
(Natalie Santa Rosa)
4. 10 Popular Life Coaching Niches | The University for Life Coach Training
(Susan Hyatt)
5. High-Ticket Coaching Niches - The Most Profitable Niches for Coaches
(Sold Out Coaching)
6. How To Find A Coaching Niche That Is Profitable
(Coach Ajit x Evercoach)

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