With its delicious rotating weekly flavors and trademark pink boxes, Crumbl Cookies has taken the nation by storm. This rapidly growing cookie company now has over 600 locations across the U.S. But is Crumbl Cookies a Christian company?
Its Utah origins and family-friendly vibe have led some to wonder. Let’s look at the evidence surrounding Crumbl’s possible Christian roots and values.
If you’re short on time, here’s the quick answer: While not officially a Christian company, Crumbl Cookies was started by two BYU grads and subtly incorporates some Christian themes.
Founders’ Background at Brigham Young University
One of the factors to consider when examining whether Crumbl Cookies is a Christian company is the founders’ background at Brigham Young University (BYU), a private Christian university in Utah.
Both co-founders graduated from BYU, a private Christian university
Sawyer Hemsley and Jason McGowan, the co-founders of Crumbl Cookies, both obtained their education from Brigham Young University.
BYU is known for its affiliation with The Church of Jesus Christ of Latter-day Saints, and the university emphasizes the integration of faith and learning in its curriculum.
While attending BYU, students are encouraged to live by certain moral standards and principles, which may have influenced the founders’ approach to running their business.
The company is headquartered in Utah near BYU campus
Another indication of Crumbl Cookies’ potential Christian influence is the company’s headquarters being located in Utah, near the BYU campus.
Utah has a significant population of members of The Church of Jesus Christ of Latter-day Saints, and the state is known for its strong religious culture.
The proximity to BYU and its Christian atmosphere could have played a role in shaping the values and ethos of the company.
Many early franchise locations were in Utah near BYU
In the early stages of its expansion, Crumbl Cookies opened several franchise locations in Utah, particularly in areas near BYU.
This strategic choice of locations could be seen as an opportunity to cater to the local community, which includes a substantial number of individuals who align with Christian beliefs.
By establishing a presence in these areas, Crumbl Cookies may have sought to appeal to customers who appreciate the connection between their faith and their purchasing decisions.
It is important to note that while the founders’ background at BYU and the company’s presence in Utah near BYU indicate a potential Christian influence, Crumbl Cookies does not explicitly market itself as a Christian company on its website or in its branding.
However, these factors may contribute to the overall culture and values of the company, which customers may appreciate and resonate with on a deeper level.
Emphasis on Family Time and Wholesome Fun
Crumbl Cookies, known for their delicious and innovative cookie flavors, has built a reputation for being a company that values family time and promotes wholesome fun.
This can be seen in various aspects of their business, from their marketing campaigns to their store interiors, and even in their commitment to community service.
Marketing promotes cookies for family activities and gatherings
Crumbl Cookies’ marketing campaigns often highlight the idea of using their cookies as a way to enhance family activities and gatherings.
Their advertisem*nts feature families enjoying their cookies together, whether it’s baking them at home or indulging in a box of freshly baked treats.
By emphasizing the importance of spending quality time with loved ones, Crumbl Cookies encourages customers to make memories and create lasting bonds over their delicious creations.
Store interiors designed to create warm, welcoming atmosphere
When you step into a Crumbl Cookies store, you can immediately sense the company’s commitment to creating a warm and welcoming atmosphere.
The interiors are carefully designed to evoke a sense of nostalgia and comfort, with cozy seating areas and a charming bakery-like ambiance.
The goal is to make customers feel like they are stepping into a home away from home, where they can relax, enjoy a cookie, and connect with their loved ones.
Conclusion
In summary, while Crumbl Cookies does not identify specifically as a Christian company, its founders came out of BYU and appear to have allowed their faith to subtly influence parts of the brand.
From its name to weekly flavors, Crumbl seems designed to promote wholesome family fun with broad appeal to Christians and non-Christians alike.
