How To Choose A Profitable Coaching Niche (2022)

How To Choose A Profitable Coaching Niche (1)

Today’s all about supporting you in choosing a profitable coaching niche for your brand. And be sure to stick around to the end because I’m going to sharing a list of the hottest profitable coaching niche trends in 2020.

You’ve probably been told to "niche down" to have a successful online coaching business before, but what does that actually mean?

A niche is a specialized section of the market that’s looking for a particular kind of product or service.

Basically, it’s a group of people who have a common problem or struggle, and they need your expertise to support them.

Your ideal client is a person WITHIN that niche. There’s a certain type of person within that group who really vibes with your tribe and who you enjoy working with.

(Video) How to Choose A Profitable Coaching Niche | LIFE COACH TRAINING

Believe me when I tell ya that you’re not going to enjoy working with everyone.

Your ideal client will be a certain place mentally and emotionally, and they’ll have internal and external qualities, character traits, values, and more that align with you and your brand. A lot of times you’ll hear yourself say that your ideal client is like a former version of yourself!

When you’re clear on your niche and your ideal client they’ll start seeing you as the go-to authority in your field, and that’s when they’ll start finding YOU, rather than you chasing them down.

One of the best ways to get your message out to the world is by being known as a trusted resource in a specific niche. Clarifying your message is essential to your success because if you don’t know who you're talking to then you won’t know what topics to discuss, or what message will magnetize the right people.

Remember, clarity inspires action and confusion breeds inaction. And we want the right people to find you and take ACTION!

So in saying all that, here are a few steps to support you in clarifying your niche today.

(Don’t worry, we’re going to go deeper, but you have to start somewhere.)

Remember, a niche is a specialized segment of the market who’s all looking for the same result.

(Video) How to Choose a Profitable Coaching Niche

General niche’s in the coaching world are:

  • Health coaching
  • Life coaching
  • Leadership coaching
  • Financial coaching
  • Relationship coaching
  • Business Coaching

… and I’m sure there are more you could add to this list.

We’ll get more specific in a moment, but let’s keep it simple and start where you’re at.

So, I'd like you to think about something you’re passionate about teaching. Let’s say you’ve spent the last year transforming your mindset and business and you’re passionate about supporting others do the same. Great, this general niche would be considered “business coaching.”

Once you choose your general niche we’re going to whittle it down a bit more. I’m sure you can get the sense that just saying you’re a business coach is too vague because there are SO many things a business coach can do.

So, here are a few questions to consider:

  • What type of business can you support? (small businesses, ecommerce businesses, online coaching businesses, coaching businesses that prefer to do in person work, maybe you want to work with mompreneurs).
  • What do you plan to teach?Maybe you’re great at developing systems, or creating sales funnels, or maybe your bread and butter is social media support.
  • Let’s say you know you want to work with coaches. Isyour program is specific to a certain type of coach? Is your program perfect for leadership coaches in the corporate world, or maybe beginner health coaches, or perhaps coaches who are looking to go more digital?

Saying “I’m a business coach” these days is like saying “I work at a bank.” The typical response is “that’s nice” and then we move on with our life.

The goal isto go deeper with your niche so people can envision the results they’re going to get through your coaching right away.

(Video) Mistakes When Finding Your Coaching Niche | How to Choose the Right Coaching Niche

Once you have your general niche, the next step is to break out the pen and paper and create the following lists:

  • Results List. This is what your future clients & students are signing up for! Your ideal client wants the results you’re living. So, begin a bulleted list of all the results you’veexperienced, as well asprevious clients (if you’ve had them).
  • Can Teach It List. These are all the things you’ve been able to master in order to accomplish your goals. Think about the steps, tools, strategies, techniques, and topics you had to learn, tweak, and conquer to achieve your results. If I’m continuing with the business coach example, this could be learning how to navigate through mindsets as your business grew, implementing scheduling systems, learning seo, or creating a content strategy.
  • Experienced It List. These are things that maybe you haven’t mastered yet, but you’re implementing and can help a beginner with. Think about limiting beliefs you had to shift, or implementing ads for the first time.
  • Coached On It List. I’m guessing at least a few people have asked you for advice! It’s safe to say that if one person hada question, hundreds more will too. Use the questions that people have already asked you as a guide to your marketing message and coaching packages.

Nowyou're going to use the lists you just created to hone in even more.

Is there a tool or technique that popped up a few times? If something like social media strategy, content calendars or content marketing plans, or sales funnels popped up on your lists a lot, you’re telling me that you’re not just a business coach, you’re an online business coach.

Let’s take it even further. We know what you do, but who is going to benefit most from working with you?

Maybe you can say, “I work with coaches who are transitioning online.” or “I teach beginner coaches how to increase visibility and attract clients online.”

NowTHAT'S more specific language you want to be using in your marketing message.

And while we’re on this topic I wanted to be a woman of my word and share the hottest trends in coaching niches. At the time of thisblog, stats have shown massive growth in:

  • Mindset Coaching
  • Trauma Coaching
  • Digital Product Coaching
  • Manifestation Coaching (particularly referring to money and wealth)
  • Sexuality Coaching
  • Social Media Coaching
  • Relationship Coaching (intimacy with self & others)
  • Parenting Coaching
  • Health & fitness coaching (referring to internal health like self love & self care, as well as external fitness)
  • Executive Coaching

Finallygaining clarity on your niche is very exciting, but don’t get so excited that you skip over this last essential step. And that’s searchability. Make sure to check whether or not people are searching for what you’re offering.

That’s right, I’m talking SEO, search engine optimization… everyone's favorite part of having an online business. Well, that might not be entirely true, but it’s a part you CAN’T SKIP!

(Video) How to Choose A Profitable Coaching Niche

The 3 main search engines people use to find information are Google, YouTube, and Pinterest. Let’s focus on Google for the sake of this blog.

Search your niche, which is also known as a keyword or longtail keyword, and see how many results come up. When you’re new, you want the search volume for your keyword to be between 500-10,000.

So how the heck do you even get this information. I love using the tools Keywords Everywhere when searching Google and Tubebuddy when searching Youtube to help me pick the perfect words and phrases that will help me rank.

If you'd like to seea quick run through on how to find keywords check out the video above and start at minute 7:53.

Now that you know the 4 Steps to clarifying your coaching niche, and now it’s time to gain even more clarity on who your soulmate client is.

And if you’re not sure how to do that, CLICK HERE and I’ll walk you through the process to creating your ideal client avatar today!

This will help attract your soul mate clients, create a marketing message that connects with people on a deeper level, and will allow you to get found via online searches.

Also,if you want to join a free community of online coaches who are building their coaching businesses just like you, I’ve created a Facebook group to support your journey and connect you with likeminded people. CLICK HERE to join now!

Lastly, if thisblog was just what you needed in your coaching business, please let me know by sharing it with your coach friends.

Until next time, keep building your empire!

(Video) What Is A NICHE? How To Choose A Profitable Coaching Niche (3 FACTORS To Consider)

XO, KellyAnne


How To Choose A Profitable Coaching Niche (2)


How do you pick a coaching niche? ›

How to Discover Your Coaching Niche
  1. Be Willing to Adapt. Working on the analogy of a picture paints a thousand words. ...
  2. Take Your Time. “You discover your niche; you don't choose it” —Tad Hargrave. ...
  3. Bring Value. Once the seemingly disparate dots joined up, everything made perfect sense. ...
  4. Next Steps.
24 Feb 2020

What types of coaches make the most money? ›

And you will get the list of micro-niches within that type of coaching for you to really hon in into which how you want to niche yourself and what type of coaching you want to get into.
Spiritual coaching
  • Spiritual Coach. ...
  • Meditation coach. ...
  • Reiki Coach. ...
  • Mystic coach. ...
  • Zen coach. ...
  • Rebirthing coach. ...
  • Manifestation coach. ...
  • Soul Coach.
3 Oct 2022

How do you attract more coaching clients? ›

7 Ways to Attract More Clients for Your Online Coaching Business
  1. Carve Out a Specific Niche. ...
  2. Incentivize Referrals. ...
  3. Optimize your Social Media Presence. ...
  4. Write and Publish Thought Leadership Pieces. ...
  5. Email Marketing. ...
  6. Paid Advertising.
8 Jul 2022

What are the top 5 niches? ›

The most profitable blog niches for 2022
  • Digital marketing.
  • Blogging and making money online.
  • Health and fitness.
  • Personal finance and investing.
  • Recipes and food.
  • Personal development and self-care.
19 May 2022

How do you determine a profitable niche? ›

How to Know if Your Niche Is Profitable
  1. Step 1: Identify Your Passion. ...
  2. Step 2: Ascertain Niche Market Value. ...
  3. Step 3: Check Past and Current Patterns. ...
  4. Step 4: Identify Problems to Solve. ...
  5. Step 5: Find Products or Services to Sell. ...
  6. Step 6: Check Reviews. ...
  7. Step 7: Evaluate the Competition. ...
  8. Step 8: Check Online Advertisements.
24 Feb 2021

What niches sell the most? ›

Best Selling Niches In 2021

Fashion is the most common category sold online, but electronics, books, homewares, and arts and crafts are also extremely popular. Due to the pandemic, some trending products in 2020 included masks, home exercise equipment, and board games.

What is a profitable niche market in 3 easy steps? ›

Identify customers' problems and needs. Research the competition. Define your niche and its profitability. Test your product or service.

Which niche is best in 2022? ›

That's why we can confidently point you toward the following top 10 profitable marketing niches in 2022.
  • Dietary Supplements. ...
  • Diets & Weight Loss. ...
  • Dental health. ...
  • Survival. ...
  • Women's Health. ...
  • Spirituality, New Age, and Alternative Beliefs. ...
  • Marriage & Relationships. ...
  • Green Products & Alternative Energy.
18 Mar 2022

What are the 4 major skills that are needed to be a successful coach? ›

There are 5 fundamental coaching skills.
  • 1) Building Rapport and Relationship. One way to increase rapport is known as matching. ...
  • 2-3) Different Levels of Listening and Using Intuition. ...
  • 4) Asking Effective Questions. ...
  • 5) Giving Constructive Feedback.
4 May 2020

How can I grow my coaching business? ›

Want support in growing your coaching business?
  1. Understanding your business goals + vision.
  2. Defining your ideal clients + their desires.
  3. Creating compelling offers that your clients want to buy.
  4. Clarifying your message to attract the right audience.
  5. Defining a marketing strategy that you can consistently execute over time.

How do I promote myself as a coach? ›

How to market yourself as a coach authentically
  1. Show up as yourself.
  2. Focus on organic engagement and building relationships.
  3. Know your ideal clients and what they're looking for.
  4. Be able to articulate what makes you unique.
  5. Find the key marketing activities that work for you.

Which niche is best for beginners? ›

Let's take a look at the best niches to kickstart your blogging career.
  1. Technology. With the new and emerging technology trends, billions of people love reading tech blogs. ...
  2. Health and Wellness. ...
  3. Career Advice. ...
  4. Education. ...
  5. Food. ...
  6. 6. Entertainment. ...
  7. Gaming. ...
  8. Finance and Investment.
4 Aug 2022

Which niches are trending? ›

10 most trending eCommerce niches in 2022 & the upcoming years
  • Pet products. Ever since dogs and cats dominate the internet, no one can doubt how much we love our furry friends. ...
  • Subscription. ...
  • Home office equipment. ...
  • ReCommerce. ...
  • Eco-friendly products. ...
  • Health & Wellness products. ...
  • Educational toys. ...
  • Online course.
11 Jan 2022

How do I find my popular niche? ›

Finding Your Niche: 7 Steps
  1. Think about your interests and passions.
  2. Solve problems for your audience.
  3. Carry out competitor analysis.
  4. Do keyword research.
  5. Assess your niche.
  6. Find your unique selling point.
  7. Test your idea.
23 Mar 2022

How do you determine most profitable? ›

Margin or profitability ratios
  1. Gross Profit = Net Sales – Cost of Goods Sold.
  2. Operating Profit = Gross Profit – (Operating Costs, Including Selling and Administrative Expenses)
  3. Net Profit = (Operating Profit + Any Other Income) – (Additional Expenses) – (Taxes)
5 Jan 2022

What is a good example of a niche? ›

A niche is a specific portion of a market that is united by a common interest or demographic. For example, if you're operating in children's clothing, specific niches could include athletic wear or outerwear.

How do I find a niche that's low competition and highly profitable? ›

5 ways to find profitable niches with low competition for...
  1. Find and explore niches using Google Trends. ...
  2. Identify monetization opportunities within a niche. ...
  3. Competitors research: search volume and difficulty. ...
  4. Research potential traffic sources. ...
  5. Find a unique selling point for your niche.
27 Apr 2021

What are the top 3 niches? ›

Top 13 Most Profitable Niches List That Really Make Money in 2022
  • Relationships.
  • Lifestyle.
  • Real Estate.
  • Gadgets And Technology.
  • Food.
  • Entertainment.
  • Pets.
  • Gaming.
6 days ago

How do I choose a niche product? ›

Here are five steps that any business owner or entrepreneur can use to find that perfect niche.
  1. Do some soul-searching. If you don't really care about the work you'll be doing you definitely won't be successful. ...
  2. Survey your target market. ...
  3. Research the competition. ...
  4. Assess potential profitability. ...
  5. Test your idea.
17 Mar 2019

What is the best niche? ›

Top 15 Best Niches for Affiliate Marketing
  1. Fashion. Fashion is considered a mainstream niche, yet it offers several sub-niches, meaning there are many opportunities for you to explore. ...
  2. Travel. ...
  3. Technology. ...
  4. Education. ...
  5. Gaming. ...
  6. Home Decor. ...
  7. Health and Wellness. ...
  8. Finance.

What is market niches give 2 examples? ›

In the simplest sense, niche marketing is a specific portion of the market's demographics and target audience. For example, in the marketplace of shoes, there can be different segments attached to the same. For example, shoes for casual wear, shoes for the office, shoes for women, shoes for men, or shoes for parties.

Which niche is best for lead generation? ›

Here are what we think are the 9 best niches for lead generation:
  1. Legal. ...
  2. Plastic Surgeons. ...
  3. Insurance. ...
  4. Loans and Credit Cards. ...
  5. Home Services and Remodeling. ...
  6. Education. ...
  7. Mortgages and Real Estate. ...
  8. Senior Care.

What do new coaches struggle with? ›

Converting your leads into clients is what most coaches struggle to do. One conversion event can turn into a great deal of growth. You will want to club your expertise with some system, like email marketing, for example, if you connect with your client online mostly.

What is the future of coaching industry? ›

It is expected the market value to reach $20 billion by 2022 with a 6.7% average yearly growth rate from 2019 to 2022. Moreover, according to PwC, the Coaching Industry was the second fastest growing sector in the world. It is estimated that there are currently 5,86,292 coaches worldwide in 2019.

What are the 5 C's of coaching? ›

The child's personal and social skills are referred to as the 5 Cs (competence; confidence; connection; character and caring; and creativity). Sport and coaching can be a tool to support positive youth development.

What are the 3 P's of coaching? ›

The 3Ps: Project, Person, Pattern

Keeping the 3Ps in mind when you're coaching will help you narrow in on development opportunities.

What are the 3 pillars of coaching? ›

The three pillars of coaching: awareness, self-belief and responsibility. The conscience, self-belief and responsibility are the three pillars of coaching. As important as it is to realize things, it's also important to believe in ourselves and assume the responsibilities that lead to the desired change.

What are the 7 qualities of an effective coach? ›

  • An effective coach is positive. ...
  • An effective coach is enthusiastic. ...
  • An effective coach is supportive. ...
  • An effective coach is trusting. ...
  • An effective coach is focused. ...
  • A good coach is goal-oriented. ...
  • An effective coach is observant. ...
  • A good coach is respectful.

What are three top characteristics of great coaches? ›

A successful coach is always focused, supportive, observant, passionate, a pellucid communicator, and goal-oriented.
  • 1) Expertise. Coaches are to be well-conversant with their domain and assigned tasks. ...
  • 2) Enthusiasm. ...
  • 3) Curiosity. ...
  • 4) The Ability to connect with People. ...
  • 5) Presence. ...
  • Conclusion:
13 Feb 2021

What are the 5 characteristics of successful coaches? ›

Yet, for all their differences, great coaches share a common set of characteristics that make them successful.
  • They Establish Trust. ...
  • They Lend Perspective. ...
  • They Orchestrate People. ...
  • They Ensure Preparation. ...
  • They Provide Discipline and Accountability.
27 Mar 2013

What is the ROI of coaching? ›

The results of the ROI of coaching have ranged from 37% to 570% or even 689%. Although the upper end of those estimates seems rather exaggerated, renowned coaching researcher, Prof. Dr. Carsten Schermuly, has pointed out: even at the lowest estimate of 37% ROI, coaching would be well worth its investment.

How do I start a profitable coaching business? ›

How to Start a Coaching Business
  1. Define Your Skills, Not Experience.
  2. Start Coaching Today.
  3. Develop a Coaching Niche.
  4. Choose a Coaching Business Name.
  5. Incorporate Your Coaching Business.
  6. Understand Your Finances & Expenses.
  7. Gain Coaching Certifications.
  8. Purchase Business Insurance.

What is the target market for coach? ›

Coach products typically attract premium customers, aspirational luxury shoppers, or designer wannabes looking to step into the luxury market. Coach also appeals to shoppers that splurge on the occasional luxury purchase. The company also has a market in HENRYs, an acronym for high-earners, not rich yet.

What makes a coach successful? ›

A good coach is positive, enthusiastic, supportive, trusting, focused, goal-oriented, knowledgeable, observant, respectful, patient and a clear communicator.

How do coaches get their first clients? ›

Want to Know How to Get Coaching Clients? Here are 10 Proven Ways to Get Your First Paying Client (Even if You're Starting from Scratch)
  1. Put Yourself on a Stage.
  2. Rub Shoulders at Relevant Events.
  3. Woo Potential Clients on the Phone.
  4. Enlist Friends and Family as Wingmen.
  5. Tap into Your Business Network.
23 Aug 2022

What is KPI in coaching? ›

KPIs are the Key Performance Indicators that a coach can define performance by, based on the number of either positive or negative outcomes for each event. A coach can then analyse and use these to report back to players or take action on during/after a game or training session.

How do coaches get leads? ›

Because turning coaching leads into paying clients requires trust.
In most cases, it follows a 3-step process:
  1. Step 1: Get noticed by/pitch a partner whose audience fits your coaching business' niche.
  2. Step 2: Do free live training for the partner's audience.
  3. Step 3:Sit back, relax and watch new leads pour in.
21 Nov 2021

How do I find my niche skills? ›

7 Sourcing Secrets for Finding Niche Talent
  1. Re-qualify your positions. Finding the best talent is often about thinking beyond the confines of the usual profile. ...
  2. Go global. ...
  3. Use contractors. ...
  4. Use targeted content to attract passive talent. ...
  5. Host networking events. ...
  6. Offer flexible working. ...
  7. Re-sell the opportunity.

How do I find my consulting niche? ›

Finding Your Consulting Niche
  1. Expertise. ...
  2. Competition. ...
  3. Change Rate and Product Life Cycle. ...
  4. Predictability and Complexity. ...
  5. Reputation, Word of Mouth and Referrals. ...
  6. Barriers to Entry. ...
  7. Target Market. ...
  8. Growth and Diversification Potential.

What are the 3 main coaching objectives? ›

No single decision is more important in determining how you coach than your priority for the three objectives – 1) to have a winning team; 2) to help young people have fun; 3) to help young people develop. Many coaches face a dilemma about their objectives when they coach.

What are 3 characteristics of a good coach? ›

  • An effective coach is positive. ...
  • An effective coach is enthusiastic. ...
  • An effective coach is supportive. ...
  • An effective coach is trusting. ...
  • An effective coach is focused. ...
  • A good coach is goal-oriented. ...
  • An effective coach is observant. ...
  • A good coach is respectful.

What are the 5 main characteristics a good coach should have? ›

5 Traits of a Good Coach
  • They master the art of “active listening” ...
  • They're willing to share skills, knowledge and expertise. ...
  • They act as a positive role model. ...
  • They focus on helping others to “problem solve” ...
  • They value ongoing learning and growth.
4 May 2020

What is the most successful niche? ›

Top 13 Most Profitable Niches List That Really Make Money in 2022
  • Relationships.
  • Lifestyle.
  • Real Estate.
  • Gadgets And Technology.
  • Food.
  • Entertainment.
  • Pets.
  • Gaming.

What is your niche example? ›

A niche is a specific portion of a market that is united by a common interest or demographic. For example, if you're operating in children's clothing, specific niches could include athletic wear or outerwear.

What is the best niche for 2022? ›

That's why we can confidently point you toward the following top 10 profitable marketing niches in 2022.
  • Dietary Supplements. ...
  • Diets & Weight Loss. ...
  • Dental health. ...
  • Survival. ...
  • Women's Health. ...
  • Spirituality, New Age, and Alternative Beliefs. ...
  • Marriage & Relationships. ...
  • Green Products & Alternative Energy.
18 Mar 2022


1. How To Choose A Profitable Coaching Niche in 2021 (4 Things To Consider✅)
(Temi Ajibewa)
2. High-Ticket Coaching Niches - The Most Profitable Niches for Coaches
3. How to Choose a Profitable Coaching Niche
(Christine Krogfoss)
(Carolin Soldo)
5. How Do You Niche Down As A Coach? | How To Choose A Profitable Coaching Niche
(Temi Ajibewa)
6. How To Find A Coaching Niche That Is Profitable
(Coach Ajit x Evercoach)

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