Best Life Coaching Niches; How To Choose Yours (2022)

If you want to have a profitable, sustainable coaching practice it’s vital that you choose the right niche for your business. Today we’ll focus on selecting the best life coaching niche(s) for you. This is more important than you might think. It’s not only about you; it’s about those you help and God’s unique plan for your life.

It may surprise you to learn Christian coaching is not a niche. Rather Christian coaching represents your worldview and how you operate.

Your niche is the group of prospective clients who need the solution you offer to their pervasive, persistent problem. It's the issue that probably keeps members of this group up at night. If the solution you provide is not as critical, you may be experiencing a tough time getting paying clients.

Specialize in your specific area and you’ll be able to hone in on your calling and do what you love, instead of losing focus as you try to keep everyone happy.

You’ll also strengthen your reputation as an expert and stand out from the crowds of other life coaches out there. You’ll build a greater sense of trust between you and your potential coaching clients and find it much easier to find and offer solutions to your target market.

And you’ll also be able to focus on what your clients really need, solve their exact problems to streamline your business so you continue to offer them yet more value. It’s a win-win situation.

In this article, we’d like to help you figure out which is the right life coaching niche for you so you can build a sustainable and profitable coaching business. When you are aligned with your divine calling, your gifts will flow from you to others … and you’ll feel like you’re living the life of your dreams.

Why is it so important to choose a niche?

Choosing a coaching niche can be difficult. It can often feel like you’re dismissing prospective clients and sources of potential revenue, especially in those early days when you’re focused on getting your business off the ground and start attracting paying coaching clients.

Though it may feel counter-intuitive, actually the opposite is true.

People are wired to want specific solutions to their problems and will always choose a specialist over a generalist.

Think of it like this. If you wanted to get rid of a toothache, you wouldn’t go and visit your family doctor, would you? You’d head to a dentist.

It’s the same when it comes to life coaching. Specialization is key.

Also bear in mind the fact that life coaching covers a broad spectrum of skills, expertise and niches. Many people often won’t understand what a ‘life coach’ is or what a life coach does, so they may not see how you could solve their problems.

Not defining your niche could end up costing you clients, or even your business.

By getting clear on what you offer, you’ll not only focus your own efforts but also offer clear solutions to established problems that your clients are facing. You’ll also help improve people’s lives and you’ll make a profit doing so.

How you can determine your coaching niche

Finding the right niche for you can be easier than you think. You just need to find what people call your ‘sweet spot’. In spiritual circles it may be referred to as your area of anointing.

This is a natural overlap that happens between your God-given passions and interests, your life experience, education and expertise. By virtue of its definition, your offer will also be a solution that your potential client is willing to pay for. If not, we can’t consider it an actual niche or business specialty. If there is no value for value exchange, it can’t be considered a business enterprise … a hobby perhaps, but not a business.

(Video) How to Choose A Profitable Coaching Niche | LIFE COACH TRAINING

For example, you might love writing short stories and you’ve been doing so for as long as you can remember. You’ve also published a book (or two) and received a Master’s degree in creative writing. There’s your credibility.

If you can find clients who are willing to pay for your services to coach writers, you might have found your niche.

Ask yourself the following questions if you’re feeling stuck and struggling to work out your niche:

What do I love? Brainstorm your thoughts and ideas, then write them down on paper. Be sure not to leave anything out- you might have a golden nugget of brilliance in there somewhere.

What skills and knowledge have I gained in my work life? Consider what you’ve learned through your career(s) and consider it all!

What skills and knowledge have I gained in my personal life? Do you have any niche hobbies or interests?

What circumstances have I personally overcome? No doubt you’ve learned some important strategies others in the same situation may not know. Remember, God wastes nothing. If you have experienced it and grown from it, there’s a reason greater than your own outcome.

What do you love helping people with the most? What problems do people come to you looking for help with?

What are you good at? Ask friends and family for their input too.

Then go through your list and highlight the ideas that really stand out.

Could you combine any of these to find paying clients and define your niche?

Don’t feel like you have to rush the process because it can take time and careful though to find the niche that best works for you and your business. It’s perfectly fine to ‘tweak’ your niche throughout your career to fit the ‘season” God has you in, to suit your clients’ needs and also your own personal growth. You’ll know t’s time to transition as the Holy Spirit leads you.

Getting paid for coaching

Have you heard any of the nonsense that Christian coaches should not be paid? They often take out of context the advice, “freely you have received, freely give”. You as a Christian life coach, provide a valuable, life-transforming service. You are a professional, who happens to be a life coach and a believer. There are Christians who are physicians, accountants, attorneys … and yes life coaches and counselors. All deserve to be paid for the professional services they provide.

Pastors, church secretaries and administrators, music ministers, etc. all get paid. You too are entitled to good pay to support your family and home. And the more of a giver you are, the more God can bless you with. We don’t just receive pay for our personal needs, we also receive pay so that we can bless others in need.

It’s in fact our duty to allow God to greatly bless us so that we can greatly bless others. Closing ourselves off to God’s greater resources to focus only on our own needs is, as a famous bible teacher stated, more than a little selfish.

Here are two important reasons To be paid

First, it’s not all about you and your needs. You are paid well so you have stability and security as well as so you can sow back into the Kingdom. If you have just enough or less than enough, you can’t help anyone much, not even yourself.

Second, your coaching client needs to have some “skin in the game”. They need to care enough about their own outcome to invest in it. If there’s no value exchanged, you may be wasting your time. They generally will not take the coaching or your time investment seriously. God charges us to sow into fertile soil. Those who either don’t care or don’t care enough to take action … are not fertile soil.

(Video) Find Your Coaching Niche! (The Most Popular Life Coaching Niches)

The best life coaching niches today

To help you narrow down your ideas, we’ve gathered together a list of the most in-demand, profitable coaching niches right now. Bear in mind that this isn’t an exhaustive list- you can probably think of other niches to add to this list.

The ones highlighted with a link have certification courses available from our schools.

Health and wellness coaching niches

Weight loss
Stress/ anxiety
Holistic/natural healing
Raw, vegan or vegetarian
Weightlifting or bodybuilding
Sports performance
Diet-specific coaching like Keto, Paleo, low carb, gluten-free, etc.
Addiction or substance abuse
Eating disorders
Health / wellness coach

Relationships and dating coaching niches


Parenting (plus many sub-niches including Attachment Parenting, Natural Parenting, etc.)
Aging parents/eldercare
Social anxiety

Emotions, thoughts, mindset coaching

Arts and creativity coaching


Creative writing





Business and career coaching

Business (including starting a new business, growing a business, managing a large business)

(Video) What I WISH I Knew BEFORE Choosing a Life Coaching NICHE (Focus on THIS instead...)

Small business

Entrepreneur skills





Business planning

Public speaking


Public Relations

Employee (helping employees excel or overcome performance problems)


Real Estate

Career/career transition


Job search



(Video) Thriving Life Coaching Niches In 2021


Grant writing

Financial coaching


Money mindset

Time management/productivity

Finding your passion/purpose



Peak performance

Educational coaching


Admissions to college, medical school, law school, dental school, business school, and other professional schools


Standardized tests – SAT, GMAT, LSAT, GRE, and other tests


High school

Where to begin

Begin with a general coaching course so that you understand life coaching thoroughly before adding a specialty. You’ll find the Christian Life Coach / Professional Life Coach certification course to provide the best foundation for those who profess the Christian faith. PCCCA’s course is ideal for anyone who believes the Holy Bible. It does not contain any denominational doctrine nor is it integrated with psychology or new age philosophies. It is pure life coaching as modeled by Jesus and taught in the scriptures. Regardless of your denomination, it will be right for you. Just bring your preferred Bible translation. We provide everything else.

Before you launch your coaching business, pray about your direction. It’s vital that you choose your niche and focus on building a coaching practice that keeps that spirit-inspired flame of passion alive within you.

(Video) High-Ticket Coaching Niches - The Most Profitable Niches for Coaches

Which coaching niche will you choose? And why? Post your thoughts in the comments below.

"Study to show thyself approved unto God, a workmanthat need not to be ashamed, rightly dividing the word of truth."~ 2 Timothy 2:15


How do I market myself as a life coach? ›

Life Coach Marketing|13 Ways to Promote Your Business and Get New Clients
  1. Define your target audience.
  2. Provide free sessions.
  3. Make an appealing program package.
  4. Attend workshops and other events.
  5. Differentiate yourself from your competitors.
  6. Organize events.
  7. Use social media to establish a strong presence.
29 Jul 2021

What types of coaches make the most money? ›

And you will get the list of micro-niches within that type of coaching for you to really hon in into which how you want to niche yourself and what type of coaching you want to get into.
Spiritual coaching
  • Spiritual Coach. ...
  • Meditation coach. ...
  • Reiki Coach. ...
  • Mystic coach. ...
  • Zen coach. ...
  • Rebirthing coach. ...
  • Manifestation coach. ...
  • Soul Coach.
3 Oct 2022

How much should a beginner life coach charge? ›

Cost of Life Coaching

The typical range for personal life coaching is from $75 to $200 per hour, with an average cost of $120 per hour. Many coaches offer packages, such as $300 per month for four 30 minute sessions.

What type of coaching is most effective? ›

Executive leadership coaching is one of the most common and widely understood types of coaching in the workplace. It's an effective way to strengthen the performance of your most important leaders, assist them in making key transitions, and enable them to alter behaviors that may be hindering their performance.

How do life coaches get their first client? ›

How To Get Your First Coaching Client
  1. Create a Low Ticket Offer. ...
  2. Tell Everyone You Are a Coach. ...
  3. Use Your Old Career To Promote Your New Career. ...
  4. Share Professional Content on Social Media. ...
  5. Send Personalized Messages to Your Sphere of Influence on LinkedIn. ...
  6. Build Real Relationships Within Your Niche.

How many clients should a life coach have? ›

According to the ICF, active coach practitioners are serving 11.7 clients at a time. For life coaches with 10+ years of experience, the average number of active clients is 15. But for life coaches with less than a year in practice, their average is 6 clients.

What is the average age of a life coach? ›

There are over 3,597 life coaches currently employed in the United States. 67.5% of all life coaches are women, while 32.5% are men. The average age of an employed life coach is 34 years old.

Is it hard to make money as a life coach? ›

The average income for life coaches ranges widely, with rates landing anywhere between $75 hour to $1,000 an hour . The annual income, naturally, varies even more because of that. It wouldn't be hyperbolic to say the life coaching industry is like the wild west.

How do you know if a life coach is good? ›

Life coaches need to be approachable, personable, friendly and helpful. They should be enthusiastic, empathic and have a sense of humour and patience. Possessing these qualities are important in helping coaches to gain new customers, but also new business contacts.

What are the 3 main coaching styles? ›

The world of sport has three generally accepted styles of coaching: autocratic, democratic and holistic. Each coaching style has benefits, drawbacks and particular uses, and it's important to understand all three.

What are the 4 styles of coaching? ›

While every coach is unique, most common coaching styles fall into one of four major categories: democratic, autocratic, laissez-faire, and holistic. Those interested in pursuing a career in coaching need to understand the strengths and weaknesses of each style.

What is a life coach not allowed to do? ›

Under the law, coaches cannot do any of the following: Bill their services to health insurance companies. Offer the breadth of care and services provided by therapists. Diagnose or treat mental health conditions.

What certificates should a life coach have? ›

While it's not necessary to obtain a credential to start a career as a life coach, if you are going to participate in a certification program, it may be helpful to choose one that is approved by an industry-recognized certifying body, either ICF or NBHWC, in case you decide to pursue the formal credential in the future ...

How long should a life coaching program be? ›

On average, most coaching programs require you to complete between 40 and 160 hours of work in order to gain ICF certification, which usually takes between 6 to 12 months to complete. Of course, this range of time hinges on whether you are receiving a base-level certification or chasing an advanced one.

What are people looking for in life coaching? ›

People who seek assistance from a coach are stumbling in one or more areas of life or just want to improve. These areas are things such as marriage, entrepreneurship, spirituality, health, and self-development. Perhaps your social life is wanting and you want to find your soulmate.

How do I get clients organically? ›

5 Proven Strategies for Driving Organic Growth
  1. Research your target clients. ...
  2. Focus on a well-defined niche. ...
  3. Develop strong, easy-to-understand differentiators. ...
  4. Balance traditional and digital marketing. ...
  5. Make your expertise visible.
29 Sept 2022

How do I succeed as a life coach? ›

7 steps to becoming a life coach
  1. Find your niche.
  2. Get a life coach certification.
  3. Set up your life coaching business.
  4. Create your digital footprint as a life coach.
  5. Decide how you'll work with clients.
  6. Price your services.
  7. Invest in continuing education.
22 Oct 2020

What is the difference between a life coach and a lifestyle coach? ›

Lifestyle coaches work with mentally healthy people who need to be encouraged and guided on finding their true selves, changing their lives, or achieving specific goals. Life coach: Works with emotionally and psychologically healthy people. Deals with the present and future.

Who is the most successful life coach? ›

Anthony Robbins is perhaps the most famous American author, coach, and speaker in the world today. His seminars have impacted over 50 million people from 80 countries and have been turned into a Netflix documentary film called I Am Not Your Guru.

Are Life Coaches paid well? ›

While the global average life coach annual revenue is $47,100/year, North American life coaches earn the most annual coaching revenue, at $62,500/year. Oceanian life coaches follow with $61,100/year, and life coaches in Western Europe are in third with $51,100/year.

Are life coaches in high demand? ›

The International Coaching Federation says the number of coaches estimated worldwide has grown by 33%, from 53,300 to 71,000, since 2015. And the field will continue to expand, according to the BLS, which projects job growth of 10% through 2031, higher than the national average for all careers.

How much does a life coach Charge? ›

Life coaches charge about £200 a month, which includes three long phone calls or meetings, and additional emails or phone calls as required. Some coaches charge per meeting or phone call, which varies from £25 to £75 an hour. A life coach with a steady client base of 20 clients can expect to earn £4,000 a month.

Can a life coach make 6 figures? ›

However, the average salary range for a life coach is $40,000 – $100,000 per year. So you can make a great living as a life coach, and many coaches are earning six-figure incomes (and more) successfully.

Can a life coach give mental health advice? ›

A life coach is in no way trained, authorized, or insured to attend to mental health symptoms or issues directly. 'Mindset coaching' should not be addressing depression, anxiety, PTSD, eating disorder or other psychotherapeutic issues directly.

Who is coach target market? ›

Coach products typically attract premium customers, aspirational luxury shoppers, or designer wannabes looking to step into the luxury market. Coach also appeals to shoppers that splurge on the occasional luxury purchase. The company also has a market in HENRYs, an acronym for high-earners, not rich yet.

Is being a life coach stressful? ›

Being a life coach is fulfilling and rewarding, but it can also be really challenging. Even though coaches might have more coping tools than your average bear, they're still prone to a lot of the same things the rest of us struggle with, and their profession puts additional stressors on top of that.

What is the ROI of coaching? ›

The results of the ROI of coaching have ranged from 37% to 570% or even 689%. Although the upper end of those estimates seems rather exaggerated, renowned coaching researcher, Prof. Dr. Carsten Schermuly, has pointed out: even at the lowest estimate of 37% ROI, coaching would be well worth its investment.

How long does it take to become a successful life coach? ›

How long does it take to become a life coach? Your first training courses as a coach can take 20 to 120 hours of coursework. Advanced credentials, such as ICF's professional coaching certification, can take six to twelve months to complete and require logging at least 500 hours of coaching experience.

How long does it take to make money as a life coach? ›

Some people starting a private practice begin generating a living in as little as 3 weeks after their training while others take some time to build a practice while also working their full-time job. The average time frame for coaches to build a successful private practice is about 18 months.

Can you be a life coach as a side hustle? ›

Whether you're looking for a side hustle or a complete career makeover, life coaching offers possibilities geared to your passions and interests.

What does a typical day look like for a life coach? ›

A coaching sessions will typically last 30-45 minutes. Coaches usually work with about 3-4 clients a day. Executive and small business coaching might occur all day. A coach may spend a few full work days with the team, meeting with each member individually.

Is life coaching becoming so popular? ›

In terms of growth, life coaching is the second fastest growing industry in the US (just behind IT, of course!), and it's seeing increased demand in all 50 states. According to the ICF, there were 23,300 coaching practitioners on North America's books as of 2020.

How do you become a popular life coach? ›

You don't need any specific degree or education to become a life coach. But a background in psychology, education, wellness, or even business — and/or a coaching certification from an accredited training program — can give you credibility and make you more marketable as a coach.

What do you offer as a life coach? ›

A life coach is someone who counsels and encourages clients through personal or career challenges. A life coach helps guide clients to reach their ultimate goals. A life coach can help individuals in different areas of their life. But because each human being is different, so will their goals.

What makes a successful life coach? ›

Life coaches need to be approachable, personable, friendly and helpful. They should be enthusiastic, empathic and have a sense of humour and patience. Possessing these qualities are important in helping coaches to gain new customers, but also new business contacts.

Can you get rich as a life coach? ›

Life coaching is like any other business. You must do it right and it takes time to grow. You'll need to plan well so you don't run out of money before your business takes off. If you plan right you can certainly get rich as a life coach.

How old is the average life coach? ›

The average age of an employed life coach is 34 years old. The most common ethnicity of life coaches is White (67.5%), followed by Hispanic or Latino (13.5%), Black or African American (9.2%) and Asian (5.9%).

What a life coach Cannot do? ›

Difference Between a Life Coach and a Therapist

While working with a life coach may help you to deal with certain unresolved issues, life coaches cannot treat mood disorders, anxiety disorders, addiction, or any other mental health condition. Therapists have a degree and are licensed mental health professionals.

What type of business should a life coach have? ›

Life coach entrepreneurs often structure their business either as a sole proprietorship or limited liability company (LLC). A sole proprietorship is good for low-risk businesses like a coaching business, especially if the company is mostly virtual.

What makes a life coach unique? ›

Life coaching or consulting is a career where the coach has a firm understanding of the principles of success and their application. A life coach teaches others how they can put these principles to work for them in their career or personal life. In addition, life coaches can help clients deal with stress and anxiety.

What type of people hire a life coach? ›

In particular, life coaching can assist creative individuals, businessmen and businesswomen, entrepreneurs, managers, actors, musicians, students, and many others. A life coach can help you reach your goals and even identify some that you never realized were there!

What are the 4 major skills that are needed to be a successful coach? ›

There are 5 fundamental coaching skills.
  • 1) Building Rapport and Relationship. One way to increase rapport is known as matching. ...
  • 2-3) Different Levels of Listening and Using Intuition. ...
  • 4) Asking Effective Questions. ...
  • 5) Giving Constructive Feedback.
4 May 2020

Are life coaches in demand? ›

The International Coaching Federation says the number of coaches estimated worldwide has grown by 33%, from 53,300 to 71,000, since 2015. And the field will continue to expand, according to the BLS, which projects job growth of 10% through 2031, higher than the national average for all careers.

What are the 5 main characteristics a good coach should have? ›

5 Traits of a Good Coach
  • They master the art of “active listening” ...
  • They're willing to share skills, knowledge and expertise. ...
  • They act as a positive role model. ...
  • They focus on helping others to “problem solve” ...
  • They value ongoing learning and growth.
4 May 2020


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