A Step-By-Step Guide on How to Build A High-Revenue Life coaching Business (2023)

A Step-By-Step Guide on How to Build A High-Revenue Life coaching Business (1)

Life Coaching Business

Starting a life coaching business can be a great way for you to start being your own boss and working at home or even over the phone. People get in touch with you when they need help overcoming life’s challenges and you need to be there for them.

The job description of life coaching is counseling, supporting and motivating your client to reach their full potential and reach their goals and objectives. This experience can be rewarding for you and your clients. If you think those tasks describe you, how can you get started with building your own life coaching business?

Get educated

The first thing you should do to pursue your career in life coaching and having your own business is that you should get educated about the field. You are expected to have qualification related to life coaching and show a great understanding of the field.

Qualifications aren’t a requirement, but you will be more likely to be trusted as a coach if you have qualifications that are acceptable by local standards. You can start your business while still pursuing your diploma or degree in life coaching.

If you choose down to go down this route, you will have the money to complete your studies and secure your future in this business.

Set achievable goals

The next step to building a successful life coaching business is that you will need to set achievable goals and not aim too far when you are starting off. To do that, you need to quit being a perfectionist and realize that everyone is human, including yourself.

(Video) How To Build A Six-Figure Life Coaching Business (STEP by STEP)

Avoid being too hard on yourself and expecting perfection from yourself, rather embrace what you have and go with it. While you are trying to perfect everything, your clients will wait longer to get their services and that will subsequently drive business away.

A Step-By-Step Guide on How to Build A High-Revenue Life coaching Business (3)

You can set other achievable goals like your income goals, lifestyle goals, and contribution goals. The monthly revenue you would like to earn should go in as your income goal and the time you are willing to put in on work should go under your lifestyle goals.

The footprint you want to leave behind should go to your contribution goals. All these goals should be written down and make sure that they are placed somewhere you can see 2 hours each day.

Building something new from scratch is an uphill task, especially if you are a student. Managing studies and the other fields that you venture into can put you under stress and hamper your studies. In such cases, learn to outsource your work. For example, there are online freelance agencies that allow you to find virtual assistants to help with many tasks, including social media and writing.

To east administrative burden, you should also start right with setting up electronic management of your offerings and your client administration, to keep you organized and save you time and money.

Determine your target market

Life coaching entails working with a diverse set of people and out of those people you should know who you will cater for. Once you have determined who needs your services and who you will be helping, start doing market research about your target market.

Try to see what their problems are, what keeps them awake at night, and try to get in-depth specifics about them. Your goal should be to strive to know them as intimately as you know the back of your hand for you to successfully help them. You can get these details from places they interact with other people.

(Video) Life Coaches: How to Start Building and Making Money in Your Coaching Business!

For example, you can get details on what bothers them from online conversations on social media. Alternatively, you can check out the reviews they leave in online forums and rating sites, or any platform you audience uses.

Make a unique offer

Once you have established your target market and once you get to know what their problems are, you should start with the next step of building your business. That is developing your services and the packages you provide.

Your services shouldn’t be chosen at random because you might spend your time developing services that aren’t needed in your local area. To avoid this, use the marketing research you conducted when choosing your target market to build your services.

Make sure that the services you offer solve your clients’ foremost problem and that they will be enticing to them. When making your offer, consider adding value-added benefits to your core services.

The services you develop should accommodate all sorts of people, and if that is impossible, you can offer a few different services. However, don’t aim at having too many services that you won’t be able to handle easily.

Lastly, your benefits should also add value to your clients, as well as showing compassion and genuine care towards them.

Make sure you offer interactive coaching tools to keep your clients invested for longer. A client you already have is money in the bank compared to chasing down those you don't.

Strategically price your services

Once you have carefully thought about which the services you are going to offer, you should move on to the next step – pricing. This step is critical because it has a direct impact on your client’s decision-making process.

(Video) How to Start a Profitable Coaching Business from Scratch (in 7 Steps)! | How to Become a Life Coach

If your services are priced arbitrarily and cost a fortune, you will most likely get few customers. So, pricing your services strategically is quite important for the survival of your business. However, take note that the most important thing in your pricing is the value of the service you are providing.

For premium services, you can charge higher prices. The higher prices will steer away people that you do not want to target.

The bottom line is that you should focus on the results your clients will get because that is what really matters to them. So, focus on selling the solutions of the most pressing issues that your clients.

Start marketing

Once all your services and pricing are in order, you have to get down to the most important work of the business – marketing. You need to get clients as soon as possible to kick-start your business and for you to do that you need to have a strong marketing strategy.

The most important tool for successfully doing this is being resourceful. Strive to communicate with the people you can where you can. Also, don’t over-complicate your marketing strategy by describing all the details and methodologies of your coaching process.

When talking to your clients, ensure that you connect with them and that you seem caring and compassionate to them.

When you get on a call with someone, make sure that you or they hang up when you have reached common ground and agreed on something. However, don’t just enroll anyone as a client, rather stick to your target market and continue looking for people in that pool.

Scale your business

Growth is one of the most important steps of business, so when the time is right, you should start considering scaling your business. Try to spend more time and effort on your business. For you to do that, study your schedule and see where all you can cut back and use that time on your business.

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By doing so, you will flip your coaching to a real scalable business. You can start a chat forum or online community for your clients and ask them to share your posts to your target market.

You can then start pulling off additional marketing strategies, like digital marketing. Start creating advertisements, marketing collateral and A/B testing your marketing strategy to make it work for you.

Once your customer base increases, your revenues will also increase and you can reinvest those financial resources to scaling up your business again.

Seek help

“Two is one and one is none” this is a popular saying that bears the meaning that you will not be able to do everything on your own. So, you need help for you to successfully run your coaching business, you can ask industry experts to help you out or seek a mentor.

People who are more experienced than you often share invaluable insight that will help you and your business grow to where you wish to be. So, don’t be too shy to ask for help when things get complicated and need an extra set of hands.

As a life coach, you should also have the quality of knowing your limits and agreeing to have other people help you. Everybody has a limit and when you reach yours don’t give up or try to soldier on alone, but turn to others for help.


Starting a life coaching business is not hard if you have patience, commitment, compassion and care for your customers. The services you offer those clients should be of the utmost best you can provide and make sure that your clients pay for the value they are getting. Also, when the going gets tough, you should turn to others for help and support.

Michael Gorman is a UK-based, top-level academic writing freelancer, currently working with Research paper help and Assignment writers Australia. His work area includes writing, proofreading, editing and authoring and his main interest areas are business management, science and engineering. In his free time, he reads fiction, practices yoga and plays tennis. He can be contacted via Facebook and Twitter.

(Video) The ultimate step by step guide to starting a coaching business


How do I start a profitable coaching business? ›

How to Start a Coaching Business
  1. Define Your Skills, Not Experience.
  2. Start Coaching Today.
  3. Develop a Coaching Niche.
  4. Choose a Coaching Business Name.
  5. Incorporate Your Coaching Business.
  6. Understand Your Finances & Expenses.
  7. Gain Coaching Certifications.
  8. Purchase Business Insurance.

How do you get life coaching clients fast? ›

Organic marketing strategies to grow your coaching business
  1. Guest blogging. By sharing content that is helpful to your ideal audience on other websites, you'll build up your profile as a helpful expert faster and get your message out to a new audience.
  2. Social media. ...
  3. Podcasting. ...
  4. Online Communities. ...
  5. Email Marketing.
24 Mar 2022

How do I brand my coaching business? ›

The following seven steps will help you correctly brand your coaching business, build trust, and attract clients.
  1. Get coached (again) ...
  2. Narrow your niche. ...
  3. Be yourself (tell an authentic story) ...
  4. Develop a structured process. ...
  5. Have a consistent and polished brand identity. ...
  6. Offer a complimentary coaching session.
3 Jul 2018

How do you scale a coaching business? ›

Below are five critical steps for scaling your coaching or consulting business.
  1. Step 1: Optimize Sales Strategy. ...
  2. Step 2: Revamp Marketing Efforts. ...
  3. Step 3: Review Operations And Spending. ...
  4. Step 4: Find The Right Employees. ...
  5. Step 5: Choose A Scalable Business Model.
15 Apr 2022

How do high paying coaching clients get? ›

How to Get Coaching Clients (Including High-Paying Clients)
  1. Build a presence online (use social media well)
  2. Reach out to prospects after having created a foundation.
  3. Continually engage with already on-board clients to keep them satisfied/interested and score new clients through them (referrals).

How many clients should a life coach have? ›

According to the ICF, active coach practitioners are serving 11.7 clients at a time. For life coaches with 10+ years of experience, the average number of active clients is 15. But for life coaches with less than a year in practice, their average is 6 clients.

Where do life coaches find clients? ›

Your existing network is perhaps the best way to get your first coaching clients fast. It's very likely that you know people in the exact niche that you desire to help. If you don't know people in the niche, your friends, family or colleagues definitely will.

What is the most profitable coaching niche? ›

The 100 most profitable coaching niches today
  1. Career coaching. Career coaching helps people advance in their careers. ...
  2. Health coaching. A health coach helps people improve their health. ...
  3. Life coaching. ...
  4. Mindset coaching. ...
  5. Financial coaching. ...
  6. Relationship coaching. ...
  7. Weight loss coaching. ...
  8. Nutrition coaching.
6 May 2022

What should a coaching package include? ›

For example, you can include email or Voxer coaching, access to a resource library, access to bonus training, or even check-in emails and calls. This helps your client get the most out of the coaching experience.

How much should I charge for my life coaching business? ›

Life Coaching Hourly Rates

On average, a life coach will charge you anywhere between $75 and $200 per hour. However, these coaching fees aren't standardized. Novice life coaches looking for clients are likely to charge less than $75 per hour, while more experienced coaches are likely to charge more than $200 per hour.

What should I charge for coaching? ›

For pricing, many coaches use the general rule that group coaching should cost each individual 30% of one-on-one coaching rates. This means that if you charge $500 per month for one-on-one coaching, you would charge about $150 for each person in your coaching group.

What makes a great coaching client? ›

Having the desire or personal will to change. Showing up with an open mind and curiosity. Finding your MoFa (Motivating Factor) for wanting change. Trusting the coach enough to be honest and open.

How do life coaches stand out? ›

Here are 5 steps to help you stand out, so you can attract your audience, connect with clients, and grow your business.
  1. Don't let the fear of a crowded marketplace deter you from starting your business. ...
  2. Know yourself. ...
  3. Know how to effectively communicate your value. ...
  4. Show up consistently.

Why do coaches need branding? ›

Branding can be a powerful tool in the development of your coaching business. It can increase your recognition and successfully differentiate you from your competitors. An effective brand can also communicate your value proposition, clarify your market niche and help you demonstrate your expertise to potential clients.

How do I scale my life coaching business? ›

How to Scale a Coaching Business: 3 Effective Ways
  1. Starting a coaching practice is a popular and profitable idea. ...
  2. Overall, what you're trying to do is create leverage that multiplies your outcome with the same level of input.
  3. Get speaking engagements. ...
  4. Create and sell an online course.
18 Apr 2022

Is coaching scalable? ›

The value you provide is done via your coaching — that you have a system and experience in helping people achieve similar results. As such, a coaching business isn't scalable because your time is limited and you can only work with so many one-on-one clients. In fact, the average coach makes $62,500/year in the US.

How do you sell an executive coach? ›

How to Sell Executive Coaching Online
  1. Find a target market to sell the executive coaching program to0. ...
  2. Create an effective sales letter for your executive coaching program. ...
  3. Give your prospects just a few options on your website. ...
  4. Have a newsletter subscription on your website.
9 Mar 2020

How do I get clients organically? ›

5 Proven Strategies for Driving Organic Growth
  1. Research your target clients. ...
  2. Focus on a well-defined niche. ...
  3. Develop strong, easy-to-understand differentiators. ...
  4. Balance traditional and digital marketing. ...
  5. Make your expertise visible.
29 Sept 2022

How do I get 2022 coaching clients? ›

A well-thought-out strategy that works in tandem with good traffic generation is vital in ensuring your coaching business comes to fruition.
  1. Create a Website for Promotional Purposes. ...
  2. Use webinars to attract potential clients. ...
  3. Build and refine an email list. ...
  4. Create multiple Conversion Assets.
2 Oct 2022

How do I get coaching clients without social media? ›

Working with other people is such a great way to build your business without social media. This could be a joint venture webinar or being a podcast guest or having guests on your podcast. You could also do guest posting on another person's blog.

Is there a high demand for life coaches? ›

The International Coaching Federation says the number of coaches estimated worldwide has grown by 33%, from 53,300 to 71,000, since 2015. And the field will continue to expand, according to the BLS, which projects job growth of 10% through 2031, higher than the national average for all careers.

What is the average age of a life coach? ›

The average age of an employed life coach is 34 years old. The most common ethnicity of life coaches is White (67.5%), followed by Hispanic or Latino (13.5%), Black or African American (9.2%) and Asian (5.9%).

What percentage of life coaches are successful? ›

An overview of key life coaching statistics

There are 23,000 certified coaches in the US (71,000 worldwide). 99% of individuals and companies who hire a coach are “satisfied” or “very satisfied” with the experience. 80% of coaching clients say that they improved their self-esteem or self-confidence thanks to coaching.

How do coaches generate leads? ›

15 ways to quickly generate leads for your coaching business
  1. Face to face networking. ...
  2. Start a Facebook group. ...
  3. Write an “optimised” blog post. ...
  4. Build a landing page. ...
  5. Ask your network. ...
  6. Help people on social media. ...
  7. Use your best clients. ...
  8. Get an article in your local newspaper.

How Do Life Coaches make money? ›

16 Ways to Make Money as a Life Coach
  1. 1-on-1 coaching.
  2. Group Coaching Programs.
  3. Motivational Speaking.
  4. Host Seminars.
  5. Host Webinars.
  6. Online or Offline Workshops.
  7. Write Personal Development Books.
  8. Create Personal Development Audio Books.
21 Oct 2021

Who is the most successful life coach? ›

Tony Robbins

Anthony Robbins is perhaps the most famous American author, coach, and speaker in the world today. His seminars have impacted over 50 million people from 80 countries and have been turned into a Netflix documentary film called I Am Not Your Guru.

Is life coaching saturated? ›

The Life Coaching industry is, as I regularly say, saturated. But the rather large caveat is that it's saturated with mediocrity and sometimes even incompetence.

Do life coaches make a lot of money? ›

While the global average life coach annual revenue is $47,100/year, North American life coaches earn the most annual coaching revenue, at $62,500/year. Oceanian life coaches follow with $61,100/year, and life coaches in Western Europe are in third with $51,100/year.

How do you price a life coach? ›

Cost of Life Coaching

For personal coaching, the cost varies with the coach's expertise and reputation. The typical range for personal life coaching is from $75 to $200 per hour, with an average cost of $120 per hour. Many coaches offer packages, such as $300 per month for four 30 minute sessions.

How long should my coaching program be? ›

Shorter engagements of specific length are common to business, executive, career and corporate coaching, where the bottom line is always of high importance. Lengths usually are 3, 6 or 12 months. Almost never shorter than 3 months.

How do I sell my life coaching service? ›

5 Secrets to Selling Coaching Services in 2022
  1. Selling Tip #1: Get potential clients on a call!
  2. Selling Tip #2: Lead with emotion, close with logic.
  3. How do you close with logic?
  4. Selling Tip #3: Have a conversation!
  5. Selling Tip #4: Talk about the money with confidence.
  6. Selling Tip #5: Make sure you're painting “The Vision”
9 Dec 2021

Should you put your coaching prices on your website? ›

Some coaches think that prospective clients won't understand their pricing or will undervalue them, so they don't want to share their price until they have a conversation. The truth is, you should be communicating your value all the time, in your copy, in your marketing, and especially on your website.

How much does a spiritual life coach cost? ›

Coaches usually charge between $200 to $500 per month. Top coaches who work for CEOs and executives charge as much as $3500 per hour. Most coaches' hourly rate falls between $75 to $200 per hour.

How much money can you make as a Dave Ramsey Financial Coach? ›

Average Ramsey Solutions Financial Coach yearly pay in the United States is approximately $80,003, which is 29% above the national average.

How much do you charge for online coaching? ›

Prices for a single session of 1-on-1 coaching can vary, but generally are over $100, sometimes up to $1000. This type of coaching service is also the most flexible in terms of how coaches charge for it: you could decide to charge your clients per hour, create packages or offer a monthly subscription.

What does an executive coach charge? ›

You can expect coaches to charge between $150 and $650 per hour for their expertise. Those nearer the lower end might have only one to three years of experience, or they specialize in coaching newer leaders who are either looking to move into the role of manager or shift to a new career or industry.

What is coach's product line? ›

COACH® Official Site - Designer Handbags, Wallets, Clothing, Menswear, Shoes & More.

Who is the ideal client in life coaching? ›

An ideal coaching client will demonstrate to you in your first coaching consultation call, in their intake form, or during your first session that they are open to new approaches. They will show that they are curious about the ways in which you can help them achieve what they are looking for in their lives.

How do you deliver a good coaching session? ›

To run an effective coaching session, think about how you structure them before, during and after.
During the coaching session
  1. Recap of any outstanding actions or progress.
  2. Identify a goal for the session.
  3. Work towards the goal.
  4. Identify any learning or actions to take forward.
  5. Conclude the session.
30 Aug 2021

What makes a great coach ICF? ›

Preparedness: You show keen interest in knowing about client goals, choices and motivations before proceeding with the formal coaching agreement. You gather as much information in the first session so that you can tailor your coaching style and communication according to the client's personality.

What are the 7 steps of coaching? ›

Coaching is a different approach to developing employees' potential.
7 Steps to Coaching Your Employees to Success
  • Step 1: Build a Relationship of Mutual Trust. ...
  • Step 2: Open the Meeting. ...
  • Step 3: Get Agreement. ...
  • Step 4: Explore Alternatives. ...
  • Step 5: Get a Commitment to Act. ...
  • Step 6: Handle Excuses. ...
  • Step 7: Provide Feedback.
1 Nov 2011

Is coaching a good business? ›

They act as a consultant who helps you provides specialized knowledge and helps you to build your business. The coaching industry has exploded over the years as many business owners find business coaching to be a valuable investment when it works.

How do you create a coaching practice? ›

  1. Discover the core of your business. ...
  2. Make a plan. ...
  3. Find your niche. ...
  4. Market Research. ...
  5. Figure out your prospective clients. ...
  6. Craft a complete coaching practice program. ...
  7. Go Digital. ...
  8. Package your program.
2 Oct 2022

How do I start an online life coaching business? ›

How to start an online coaching business: 8 steps
  1. Work on your coaching skills. ...
  2. Draft up a business plan. ...
  3. Plan your coaching program. ...
  4. Build your brand. ...
  5. Set up your online coaching service. ...
  6. Price your coaching program. ...
  7. Find customers. ...
  8. Collect feedback and improve.
21 Apr 2022

How do I start a coaching and consulting business? ›

7 Steps to Start an Online Business as a Coach or Consultant
  1. Choose your target market. ...
  2. Select a specific problem you want to help your target market solve. ...
  3. Critique your idea. ...
  4. Put your idea to the test. ...
  5. Find your ideal clients. ...
  6. Become a legit business. ...
  7. Grow your business.

How do you get coaching leads? ›

15 ways to quickly generate leads for your coaching business
  1. Face to face networking. ...
  2. Start a Facebook group. ...
  3. Write an “optimised” blog post. ...
  4. Build a landing page. ...
  5. Ask your network. ...
  6. Help people on social media. ...
  7. Use your best clients. ...
  8. Get an article in your local newspaper.

What is the difference between a coach and a consultant? ›

Coaching requires developing the client's abilities to solve a problem themselves using a wide range of tools, such as goal setting and accountability. However, consulting involves helping the client solve their problems. This can be in the form of training or other collaborative exercises.

What makes a great business coach? ›

Part of being a good business coach is having excellent communication skills. You must be able to communicate your ideas to your clients clearly and effectively. Having strong communication skills is beneficial when launching your franchise.

What are the best practices in coaching? ›

Effective Coaching Practices
  • Coach builds respectful rapport. ...
  • Coach focuses on student achievement. ...
  • Coach ensures that meetings are purposeful and action-oriented. ...
  • Coach uses strategic questions to elicit and deepen teacher thinking. ...
  • Coach accurately labels instruction and assessment practices.

How do I succeed as a business coach? ›

6 Tips on how to be a Good Business Coach
  1. 1- A Good Business Coach has had Business Success. ...
  2. 2- A Good Business Coach is a Good Listener. ...
  3. 3- A Good Business Coach has a Love for Teaching. ...
  4. 4- A Good Business Coach has a Positive Mindset. ...
  5. 5- A Good Business Coach is Accessible. ...
  6. 6- A Good Business Coach holds you Accountable.

What is the first step to becoming a successful coach? ›

The First Step To Becoming A Credible Life Coach Is Training

A carefully chosen accredited training will give you invaluable skills and credible coaching qualifications.

What is another word for life coach? ›

What is another word for life coach?
mentorbusiness coach
career coachguru
43 more rows

How much does it cost to start a life coaching business? ›

Startup costs for a life coaching business range from $2,900 to $6,900. Costs include a computer, website, and advertising. Becoming a certified life coach makes you more attractive to prospective clients and can help you better market your services.

What are the credentials for a life coach? ›

When you hire a coach, you can be most assured of their training if they have one of the following ICF credentials: Associate Certified Coach (ACC), 60+ training hours, 100+ coaching hours. Professional Certified Coach (PCC), 125+ training hours, 750+ coaching hours.

How do I start a 2022 coaching business? ›

  1. Why Start a Coaching Business? ...
  2. Select Your Coaching Niche. ...
  3. Identify Your Target Clientele. ...
  4. Boost Your Credentials. ...
  5. Zone in on Coaching Types. ...
  6. A Product of Revenue. ...
  7. Get Essentials in Place.

What is a life consultant? ›

Life coaches work with functioning individuals who are looking to create a pathway to reaching set goals. Whether it is work, personal or family, coaches act as unbiased thinking partners and hold their clients accountable by typically having weekly or bi-weekly one-hour sessions.

How do I do online consulting? ›

How to become an online consultant
  1. Determine what market you want to serve. The first step in becoming an online consultant is to choose your target market. ...
  2. Build your expertise. ...
  3. Consider certification. ...
  4. Create a website. ...
  5. Build a professional network. ...
  6. Start looking for clients as an online consultant.
17 Mar 2022


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