15 Niches On Life Coaching [Updated Guide For 2022] (2022)

Life coaching niches are as diverse as life is, so the niches you can offer coaching for are also unlimited. Depending on people’s experiences, their goals and hurdles, their coaching needs might differ.

If you find yourself to be a person who helps people overcome their limitations and their roadblocks in life, you can become a successful life coach. The field you specialize in should reflect your expertise and your experiences.

Being an expert in your field will allow you to offer well-curated advice that lets you guide your clients in the best possible manner.

Before we talk about life coaching specialties any further, let’s talk about some basic things.

Table of Contents Hide

1)What is a life coach?

2)What does a life coach do?




2.4)Improve accountability

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3)How do I choose a life coaching niche?

4)What are the types of life coaching niches?

4.1)Life coach

4.2)Health/Wellness coach

4.3)Relationship coach

4.4)Dating coach

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4.5)Family/Parenting coach

4.6)Spirituality/Faith coach

4.7)Image coach

4.8)Communication coach

4.9)Retirement coach

4.11)Business coach

4.12)Executive coach

4.13)Emotional freedom techniques (EFT)

4.14)Neuro-linguistic programming (NLP)


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For a person who genuinely wants to change their life but doesn’t have the tools or support to actually do it, a life coach can bring about a transformation in their life.

In order to be a successful life coach in any niche, you will spend your life helping others become the best versions of themselves, and live a more successful life.

Most people who find that their current life doesn’t match their goals or their plans for the future have the same problem: they can’t seem to be able to overcome certain problems. These problems can be anything that stops them from living a more successful, happy, balanced, or healthy life.

Coaching focuses on making future plans and achieving them. Remember, you are not a therapist. If you think your client needs help overcoming their past and focus on mental health, it is best to recommend that they get the help they require.

If your client is focused on making changes for their future, you can guide them through the phases where they get stuck, so to speak.

A life coach can drastically improve a person’s life if the client and the coach are a right fit. A good life coach can:


There are several reasons why people live muted lives, but one of the most common ones we see is when people do not believe that they can do something. Most people’s roadblocks are self-imposed that can be overcome with empathetic support and encouragement.


In order to successfully motivate a person in the right direction, you must be able to understand the unique problems and struggles of that person. General advice helps no one and can feel disingenuous. In order for people to connect with you and for them to feel like you can help them, they must first be able to know that you can relate. If you can understand a person’s struggle and their life choices, you will have a much better chance of helping someone.


For a person who has maybe not felt heard in their life, a life coach who can make them feel heard is priceless. Listening intently will also allow you to establish a good rapport with your client and help you understand their struggle.

Improve accountability

As important it is to empathize and be kind to your clients, perhaps the most important thing you’ll ever do for them is being honest with them. Your client will not appreciate you giving them ineffective feedback just so you can continue to be “polite” to them. By making sure that they stick to the steps that you have outlined together, you respect the role that they have given you. Make sure that you do justice to the coaching role that you have taken.

If you want to learn more about how to grow your coaching business by learning the right coaching techniques, build a six-figure coaching business and learn how to get better results for clients in less than half the time, come join my free webinar here!

As we said earlier, the diversity in the life coach industry roles matches the diversity in life. You can choose any field in life to coach people through, but make sure you follow these guidelines:

Be an expert in your field

The more you know about your field and the more experience you have, better the help that you can provide people. If you do not have expertise in your field, you will be unable to help your clients to the degree that you want to.

Make sure there is a market for your services

No matter how much expertise you have in your area, if your target is too small then you will not be able to build a large enough client base to be successful.

Do your market research

Do you know how big your market base is? What do they earn? How much disposable income do they have? Do they make self-improvement purchases? Knowing the market demographics will allow you to reach your target audience fast.

Know your marketing tools

Do you know how to reach your target audience? Do you know how to convert that audience into clients that you can help? If you cannot reach your clients, you can’t help them. So know how to reach your clients. There are many ways of doing this, and we can help.

Build credibility

We’ll talk more about this later, but it always helps to have credible skills as a coach. People are always more open to trusting people who have some skills that they can back up with a course or a valid certification. Stand out from the crowd and build credibility for your brand.

When you have done the legwork by thinking about these points, there would be some fields that would stand out compared to the others. These fields will allow you to genuinely help your clients and also allow you to be successful in your own right.

No matter how specialized your chosen field is, there would always be a degree of general life coaching involved in it. Make sure you keep an open mind and encourage your clients.

Let’s talk about the broad categories of life coaching services you can offer your clients depending on the guidelines that we discussed above. All of these niches are large in their own regard, and you can further specialize depending on your target market.

Life coach

As we said, all the coaching niches we will talk about are subsets of life coaching and hence you will need the skills of a life coach to be successful in all the areas. A life coach can help you be a more successful, happy, balanced, and healthy individual.

They can help you with your self-esteem, your interpersonal skills, and your confidence. They can help you manage your goals, your stress, and even your time. Skills that you’ll need for this role are already covered above.

Health/Wellness coach

This type of coach can help you improve your health, your fitness, your general wellbeing. They can help you attain a number of goals depending on their specialization.

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From helping you get into a better shape to help increase your vitality and manage stress, these coaches can do it all. Extra skills needed for these roles can be:

i) The correct training/certification: While you can start working as a fitness coach with absolutely no certification, it always adds to your brand and credibility if you have the training and certification to back it up. Health clubs in your area can help you get the certification, and networking in those circles is never a bad idea.

ii) A personal brand: As a wellness/health coach, it is imperative that you be a perfect example of your techniques to your clients. As a health coach you cannot get away with not following your own advice; so be the perfect result of your own techniques.

Relationship coach

A superset of family/parenting/dating coaching, this type of coach can help you establish better relationships and then teach you how to manage them. A relationship coach can help you improve the quality of your relationships, improve how you approach the relationships that you are part of.

You can further arm yourself with skills and training based on the study of human psychology/ behaviour.

Dating coach

A dating coach can not only help you maintain better relationships, they can help you improve the way that you begin the process of dating. They can help you improve the way you communicate, improve your self-esteem, and improve the way you choose people.

They can even give you strategies that can help you overcome your shyness.

Family/Parenting coach

A family coach can help you establish and maintain healthy family dynamics. These types of coaches can become part of your support network and thus they not only guide you, but they can also become your personal cheerleaders when you need them.

As a coach you should have some additional wisdom and perspective for this type of role, as these areas can be quite vulnerable for your clients; something you said light-heartedly can be taken out of context and alienate people.

Be aware of emotional cues your clients present as well.

Spirituality/Faith coach

A faith coach can help you be more in touch with the higher power through which you want to connect. This type of coach can help you find a better connection within a faith/religion or even just bring you more harmony with your surroundings and/or nature.

Image coach

An image coach will help you make better first impressions, can help you appear more charming/personable. Depending on the type of image that you want to create for your own personal brand, these coaches can help you leave a lasting impression.

Communication coach

For people who have problems expressing themselves and communicating with self-confidence, these coaches can make a big impact.

Retirement coach

This type of coaching is a mix of lifestyle and financial coaching. A retirement coach can help a person make financial and social plans for their retirement. This can be done before or after retirement. There is a significant change in lifestyle that accompanies retirement, and these coaches can help you develop a good plan as per your needs.

Career coach

Depending on the stage of your career growth, these coaches can give you advice relating to all things that relate to your work. This can be anything: the arc of your career and how to improve it, finding your dream job, getting promotions, adding skills to your repertoire, improving work-life balance, etc.

Business coach

A business coach can help you in all stages of your business operation plans. They can help you in tasks like team building, the launch of your business, improving employee productivity and retention, improving the company culture, etc.

Executive coach

This type of coach works with the top management of organizations to improve the way managers, executives, and team leaders approach leadership decisions and strategies. This process can improve the performance and results of the organizations.

Emotional freedom techniques (EFT)

Emotional freedom techniques (EFT) are acupressure based principles that coaches can use to help you release excess emotional energies.

Neuro-linguistic programming (NLP)

Neuro-linguistic programming (NLP) is a language and behavioral techniques that coaches use to help you alter your unsuccessful behaviour patterns in order to match those of successful people. This can significantly change the way that you think and self-observe.


A hypnotherapist can help you break the cycles of bad habits, behaviours, and negative emotions by using the power of suggestion while a client is in a state of deep relaxation. This can help you accept positive suggestions more easily and then employ them in your life.

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How do I find my coaching niche? ›

How to Discover Your Coaching Niche
  1. Be Willing to Adapt. Working on the analogy of a picture paints a thousand words. ...
  2. Take Your Time. “You discover your niche; you don't choose it” —Tad Hargrave. ...
  3. Bring Value. Once the seemingly disparate dots joined up, everything made perfect sense. ...
  4. Next Steps.
24 Feb 2020

What type of coaching is most effective? ›

Executive leadership coaching is one of the most common and widely understood types of coaching in the workplace. It's an effective way to strengthen the performance of your most important leaders, assist them in making key transitions, and enable them to alter behaviors that may be hindering their performance.

How do life coaches attract clients? ›

#1 Tell Your Personal Network What You're Doing

Your existing network is perhaps the best way to get your first coaching clients fast. It's very likely that you know people in the exact niche that you desire to help. If you don't know people in the niche, your friends, family or colleagues definitely will.

What type of coaches make the most money? ›

Chances are that you already know which field of coaching aligns the most with you.
Spiritual coaching
  • Spiritual Coach. ...
  • Meditation coach. ...
  • Reiki Coach. ...
  • Mystic coach. ...
  • Zen coach. ...
  • Rebirthing coach. ...
  • Manifestation coach. ...
  • Soul Coach.
3 Oct 2022

What is the best niche for 2022? ›

That's why we can confidently point you toward the following top 10 profitable marketing niches in 2022.
  • Dietary Supplements. ...
  • Diets & Weight Loss. ...
  • Dental health. ...
  • Survival. ...
  • Women's Health. ...
  • Spirituality, New Age, and Alternative Beliefs. ...
  • Marriage & Relationships. ...
  • Green Products & Alternative Energy.
18 Mar 2022

What are the top 5 niches? ›

The most profitable blog niches for 2022
  • Digital marketing.
  • Blogging and making money online.
  • Health and fitness.
  • Personal finance and investing.
  • Recipes and food.
  • Personal development and self-care.
19 May 2022

What are the 4 main coaching styles? ›

While every coach is unique, most common coaching styles fall into one of four major categories: democratic, autocratic, laissez-faire, and holistic. Those interested in pursuing a career in coaching need to understand the strengths and weaknesses of each style.

What are the 3 main coaching styles? ›

The world of sport has three generally accepted styles of coaching: autocratic, democratic and holistic. Each coaching style has benefits, drawbacks and particular uses, and it's important to understand all three.

How many clients should a life coach have? ›

According to the ICF, active coach practitioners are serving 11.7 clients at a time. For life coaches with 10+ years of experience, the average number of active clients is 15. But for life coaches with less than a year in practice, their average is 6 clients.

How much should a life coach Charge? ›

Cost of Life Coaching

The typical range for personal life coaching is from $75 to $200 per hour, with an average cost of $120 per hour. Many coaches offer packages, such as $300 per month for four 30 minute sessions.

What items are trending right now 2022? ›

30 Trending Products To Sell in 2022
  • Laser hair removal.
  • Head scarfs.
  • Detangling hair brushes.
  • Hair wigs.
  • Barrettes. 3 Women's fashion trending products.
  • Straight-leg jeans.
  • Swimsuits.
  • Athleisure. 4 Weight loss trending products.
5 May 2022

What is the most selling thing in 2022? ›

50 Top Trending Products to Sell Online At Your Ecommerce & Dropshipping Store in 2022
  • Laser Hair Removal Machines.
  • Portable Car Vacuum.
  • Baby Swings.
  • Matcha Tea.
  • Eyebrow Razor.
  • Seat Cushions.
  • Phone Tripod.
  • Portable Solar Panels.
25 Aug 2022

Where can I find a 2022 niche? ›

Finding Your Niche: 7 Steps
  1. Think about your interests and passions.
  2. Solve problems for your audience.
  3. Carry out competitor analysis.
  4. Do keyword research.
  5. Assess your niche.
  6. Find your unique selling point.
  7. Test your idea.
23 Mar 2022

Which niches are trending? ›

10 most trending eCommerce niches in 2022 & the upcoming years
  • Pet products. Ever since dogs and cats dominate the internet, no one can doubt how much we love our furry friends. ...
  • Subscription. ...
  • Home office equipment. ...
  • ReCommerce. ...
  • Eco-friendly products. ...
  • Health & Wellness products. ...
  • Educational toys. ...
  • Online course.
11 Jan 2022

Which niche is best for beginners? ›

Let's take a look at the best niches to kickstart your blogging career.
  1. Technology. With the new and emerging technology trends, billions of people love reading tech blogs. ...
  2. Health and Wellness. ...
  3. Career Advice. ...
  4. Education. ...
  5. Food. ...
  6. 6. Entertainment. ...
  7. Gaming. ...
  8. Finance and Investment.
4 Aug 2022

What are the 4 major skills that are needed to be a successful coach? ›

There are 5 fundamental coaching skills.
  • 1) Building Rapport and Relationship. One way to increase rapport is known as matching. ...
  • 2-3) Different Levels of Listening and Using Intuition. ...
  • 4) Asking Effective Questions. ...
  • 5) Giving Constructive Feedback.
4 May 2020

Who is the most successful life coach? ›

Anthony Robbins is perhaps the most famous American author, coach, and speaker in the world today. His seminars have impacted over 50 million people from 80 countries and have been turned into a Netflix documentary film called I Am Not Your Guru.

What is the future outlook for coaching? ›

Quick Facts: Coaches and Scouts
On-the-job TrainingNone
Number of Jobs, 2021244,300
Job Outlook, 2021-3120% (Much faster than average)
Employment Change, 2021-3148,800
3 more rows
8 Sept 2022

What are the 5 C's of coaching? ›

The child's personal and social skills are referred to as the 5 Cs (competence; confidence; connection; character and caring; and creativity). Sport and coaching can be a tool to support positive youth development.

What are the 3 C's of coaching? ›

The Three “C's” of a Coaching Perspective
  • Curiosity: You won't see possibilities in situations unless you're curious about what's possible. ...
  • Compassion: Coaches have compassion for people. ...
  • Courage: It always cracks me up when people tell me that coaching is “fluffy” or “soft.” It's anything but.

What are the 5 pillars of coaching? ›

The 5 Pillars of Effective Executive Coaching
  • Vision.
  • Insight.
  • Self Awareness.
  • Thinking.
  • Action.
2 May 2014

What are the 4 pillars of coaching? ›

Skillful coaching can be broken down into the four key pillars of Evidence Based Coaching (EBC). These include: the coach's use of self, knowledge of the client, theories and models, and skills of the coach.

What are the 7 steps of coaching? ›

Coaching is a different approach to developing employees' potential.
7 Steps to Coaching Your Employees to Success
  • Step 1: Build a Relationship of Mutual Trust. ...
  • Step 2: Open the Meeting. ...
  • Step 3: Get Agreement. ...
  • Step 4: Explore Alternatives. ...
  • Step 5: Get a Commitment to Act. ...
  • Step 6: Handle Excuses. ...
  • Step 7: Provide Feedback.
1 Nov 2011

What are the 5 characteristics of successful coaches? ›

The Five Characteristics of a Successful Coach
  • 1) Expertise.
  • 2) Enthusiasm.
  • 3) Curiosity.
  • 4) The Ability to connect with People.
  • 5) Presence.
  • Conclusion:
13 Feb 2021

What are 3 characteristics of a good coach? ›

  • An effective coach is positive. ...
  • An effective coach is enthusiastic. ...
  • An effective coach is supportive. ...
  • An effective coach is trusting. ...
  • An effective coach is focused. ...
  • A good coach is goal-oriented. ...
  • An effective coach is observant. ...
  • A good coach is respectful.

What are the 5 main characteristics a good coach should have? ›

5 Traits of a Good Coach
  • They master the art of “active listening” ...
  • They're willing to share skills, knowledge and expertise. ...
  • They act as a positive role model. ...
  • They focus on helping others to “problem solve” ...
  • They value ongoing learning and growth.
4 May 2020

What a life coach Cannot do? ›

Difference Between a Life Coach and a Therapist

While working with a life coach may help you to deal with certain unresolved issues, life coaches cannot treat mood disorders, anxiety disorders, addiction, or any other mental health condition. Therapists have a degree and are licensed mental health professionals.

What is a life coach not allowed to do? ›

Under the law, coaches cannot do any of the following: Bill their services to health insurance companies. Offer the breadth of care and services provided by therapists. Diagnose or treat mental health conditions.

How old is the average life coach? ›

The average age of an employed life coach is 34 years old. The most common ethnicity of life coaches is White (67.5%), followed by Hispanic or Latino (13.5%), Black or African American (9.2%) and Asian (5.9%).

How do life coaches stand out? ›

Here are 5 steps to help you stand out, so you can attract your audience, connect with clients, and grow your business.
  1. Don't let the fear of a crowded marketplace deter you from starting your business. ...
  2. Know yourself. ...
  3. Know how to effectively communicate your value. ...
  4. Show up consistently.

What makes a life coach unique? ›

Life coaching or consulting is a career where the coach has a firm understanding of the principles of success and their application. A life coach teaches others how they can put these principles to work for them in their career or personal life. In addition, life coaches can help clients deal with stress and anxiety.

What keeps a life coach motivated? ›

A motivator that can help all of us is accountability. This means telling someone about your dreams and having them check in with you to see how you're going. This is a key part of coaching and for many, just having regular conversations with someone about a project/dream/desire is enough to motivate them into action.

Is there a high demand for life coaches? ›

The International Coaching Federation says the number of coaches estimated worldwide has grown by 33%, from 53,300 to 71,000, since 2015. And the field will continue to expand, according to the BLS, which projects job growth of 10% through 2031, higher than the national average for all careers.

Is there a market for life coaching? ›

Questions Clients Ask About This Industry

The market size, measured by revenue, of the Life Coaches industry is $1.4bn in 2022. What is the growth rate of the Life Coaches industry in the US in 2022? The market size of the Life Coaches industry is expected to increase 0.1% in 2022.

What is trending in life coaching? ›

Relationship Driven Approach. Effective coaching stand on the tripod of trust, bond and strong relation. You can expect 2021, to continue the coaching trend of building authentic and meaningful relationships.

What do new coaches struggle with? ›

Converting your leads into clients is what most coaches struggle to do. One conversion event can turn into a great deal of growth. You will want to club your expertise with some system, like email marketing, for example, if you connect with your client online mostly.

What should be included in a coaching package? ›

A coaching package offers more value to a coaching client.

For example, you can include email or Voxer coaching, access to a resource library, access to bonus training, or even check-in emails and calls. This helps your client get the most out of the coaching experience.

How many sessions with a life coach? ›

For time-critical goals like these, you should aim to meet with your coach once a week as a minimum and preferably twice a week for the first week or two. So, you're looking at around eight to 12 life coaching sessions in total.

How do I find my niche in career? ›

How To Find Your Career Niche & Stick To It
  1. Tip 1: Be Open to Jobs That Aren't What You Had in Mind. ...
  2. Tip 2: Bloom Where You Are Planted. ...
  3. Tip 3: Know What You Bring to the Table- and Who You Want to Sit With. ...
  4. Tip 4: Don't Be Afraid to Say No. ...
  5. Tip 5: Own Your Journey.

What are the top 3 niches? ›

Top 13 Most Profitable Niches List That Really Make Money in 2022
  • Relationships.
  • Lifestyle.
  • Real Estate.
  • Gadgets And Technology.
  • Food.
  • Entertainment.
  • Pets.
  • Gaming.
6 days ago

How do I specify my niche? ›

A 5-Step Formula To Find Your Niche
  1. Evaluate your passions and skills. This sounds so basic, but it really makes all the difference. ...
  2. Figure out if there's a market for your niche. ...
  3. Narrow down your niche. ...
  4. Check out the competition for yourself. ...
  5. Test your niche.
7 Nov 2017

What is the target market for coach? ›

Coach products typically attract premium customers, aspirational luxury shoppers, or designer wannabes looking to step into the luxury market. Coach also appeals to shoppers that splurge on the occasional luxury purchase. The company also has a market in HENRYs, an acronym for high-earners, not rich yet.

What niches sell the most? ›

Best Selling Niches In 2021

Fashion is the most common category sold online, but electronics, books, homewares, and arts and crafts are also extremely popular. Due to the pandemic, some trending products in 2020 included masks, home exercise equipment, and board games.

What are the most niche jobs? ›

Unusual and Interesting Jobs That Pay Well
  • Acupuncturist. ...
  • Airplane Repo Person. ...
  • Elevator Mechanic. ...
  • Food Scientist. ...
  • Funeral Service Manager. ...
  • Meteorologist. ...
  • Nurse-Midwife. ...
  • Ocularist.
17 Nov 2022

What is a unique niche? ›

A niche market is a segment of a larger market that can be defined by its own unique needs, preferences, or identity that makes it different from the market at large. For example, within the market for women's shoes are many different segments or niches.

How do I create a niche for myself? ›

5 Steps You Can Use to Find Your Niche
  1. Identify your interests and passions. This may be something you've already done. ...
  2. Identify problems you can solve. ...
  3. Research your competition. ...
  4. Determine the profitability of your niche. ...
  5. Test your idea.
23 Mar 2016

What are examples of niche products? ›

Examples of niche products
  • Organic foods – more expensive, but with promise of better quality / better for environment.
  • Speciality foodstuffs – e.g. particularly expensive and high-quality coffee.
  • Customisable products, e.g. toys which can be individually tailored for children, e.g. choice of colours.
15 Sept 2017

What are the 3 main coaching objectives? ›

No single decision is more important in determining how you coach than your priority for the three objectives – 1) to have a winning team; 2) to help young people have fun; 3) to help young people develop. Many coaches face a dilemma about their objectives when they coach.


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