12 Best Keyword Research Tools (2024)

If you want to perform effective keyword research, find the best keywords, and improve your site's SEO, you need to use the best tools. But with new tools, new algorithms, and new competition introduced every day, how do you know which ones are right for you?

Below, we'll explore 12 keyword research tools you can use to empower your content and speak to your audience:

  • 1. Semrush Keyword Magic Tool
  • 2. Semrush Keyword Gap Tool
  • 3. Semrush Position Tracking Tool
  • 4. Google Trends
  • 5. QuestionDB
  • 6. AnswerThePublic
  • 7. TubeBuddy
  • 8. Keyword Tool
  • 9. AlsoAsked
  • 10. Soovle
  • 11. The Keyword Wizard For Amazon tool (AppCenter)
  • 12. Google Ads
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What it is:The Keyword Magic Tooloffers an international database of more than 20 billion keywords. It has a robust filtering system that can group keywords by topic, search intent, question type, SERP features, and more. It also includes keyword difficulty and competition metrics.

Not to mention, Semrush rolled out a majorsearch volume algorithm updatein March 2022, which helps you keep your SEO strategy on track.

Why we like it:You can accomplish everything from content ideation to optimization. With its vast keyword database and semantic filters, the Keyword Magic Tool is perfect for exploring niche topics.

Use filters to uncover new opportunities and arm your content team with the SEO insights they need to create content that rocks the SERPs.

Where the data comes from:Semrush has the largest keyword database on the market. This includes more than 20 billion keywords in more than 140 international databases, sparking unlimited ideas.

How it works:Like most keyword research tools, the Keyword Magic Tool starts with a seed keyword. A seed keyword is a word or short phrase representing your main topic.

Let's say you're running a travel agency, and you want to write about tropical vacations.

All you have to do is enter "tropical vacations" into the search bar and select your preferred database to generate thousands of suggestions.In this example, we used the United States.

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Want to narrow down your search? No problem. You can filter by the following:

  • Questions
  • Broad, Exact, Phrase Match, and Related Match Keywords
  • Language
  • Search Volume
  • Keyword Density
  • Search Intent
  • CPC
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Select the options you're interested in, and your search will automatically narrow according to your new criteria. You can even narrow your results by including popular or high-volume words and phrases.

If you want to learn more about a keyword, click on the "carrot" drop-down next to it. You'll see a quick but comprehensive Keyword Overview tool snapshot containing global search volume, related questions and terms, and even your competition:

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How much it costs: If you use the free version, you can make10 queries per day, including Domain and Keyword analytics queries.

If you upgrade to a Pro account for $119.95 per month, you can search 100 times per hour and run 3,000 reports every day.

You can find a breakdown of all the subscription levels on our Semrush pricingpage.

2. Semrush Keyword Gap Tool

What it is: The Keyword Gap Tool is an SEO competitor analysis tool offering side-by-side comparisons of keywords. Find out how many keywords you share with your rivals, as well as keywords they rank for that you're missing out on.

Why we like it:The Keyword Gap Tool allows you to benchmark yourself against the competition, identify gaps in your strategy, and build a more competitive SEO plan. This tool includes organic, paid, and Product Listing Ads (PLA) keywords, so its competitive insights support any keyword strategy.

How it works:First, enter your domain and up to four others. Then select the type of keyword you want to analyze (organic, paid, or PLA) and click compare.

Then it will automatically compile a report comparing your domain with your selected rivals. The Top Opportunities widget highlights "missing" and weak" keywords.

To the right, the Keyword Overlapsection shows you the relative size of each of your keyword profiles and how much they overlap with one another.

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Finally, you can analyze a comprehensive report of your current keyword profile versus the competition. View all shared, missing, weak, strong, untapped, or unique keywords to generate new ideas or shore up your keyword strategy.

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At a glance, you can identify which competitor ranks the highest and how competitive each keyword might be to win. If you find keywords you like, click on them to learn more about them or send them to your Keyword Manager list for reference later.

How much it costs:You can access the Keyword Gap Tool with the same subscription you use for the Keyword Magic Tool (Pro subscription for $119.95 per month allows you to make 3,000 queries.).

With a Guru or Business account, you can make even more, plus access historical data and compare subdomains and subfolders.

You can perform 10 queries a day with a free account, including both your Keyword Gap and Keyword Magic Tool searches. However, you can't compare subfolders or subdomains, use the mini keyword overview feature, or export your data.

Check out our pricing pagefor a complete breakdown of Semrush account types.

What it is:The Position Trackingtool monitors your domain's position compared to your competitors' domains based on a custom set of keywords. It can also track your position relative to a particular location or device type.

Why we like it:It's crucial to monitor and report on your domain's progress on your SEO goals vs. the competition. You can also use these insights to tailor your SEO strategy moving forward by deciding which pages to optimize.

Where the data comes from:Position Tracking uses unbiased Google search results, meaning it's not influenced by things like previous searches, browsing history, and language preferences.

As a result, depending on your location, history, and browser settings, you might see slightly different results if you test a search yourself.

How it works:The Position Tracking Landscape report provides a high-level snapshot of your campaign's progress. Here, you can find your overall rankings distribution for your tracked keywords, your overall visibility, traffic, and more.

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Each subsequent report explores a specific aspect of your progress in more detail.

For example, the Pages report shows you your top-performing pages. You can view the number and intent of keywords pages rank for and their average positions, traffic, and volume.

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In addition to showing you the featured snippets your page already has, it also provides opportunities for getting more.

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The data uncovered in the Position Tracking tool can help you monitor your progress over time on the keywords most valuable to your strategy. From there, you can discover new opportunities.

How much it costs:While you can use Position Tracking on a free account, you'll have access to more features on a paid subscription. Here's how it breaks down:

  • Free: Create one project in Position Tracking and track up to 10 keywords
  • Pro: Create five projects and track up to 500 keywords
  • Guru: Create 15 projects and track up to 1,500 keywords. Gain access to Multitargeting in addition to Cannibalization, Devices, and Locations reports.
  • Business: Create 40 projects and track 4,000 keywords. Gain access to Multitargeting in addition to Cannibalization, Devices, Locations reports. Get the ability to schedule CSV and Excel exports.

4. Google Trends

What it is: Google Trendsis a free data exploration tool you can use to explore and analyze real-time and historical search trends. You can see what's trending in regions across the globe based on sampled data and search queries from Google.

Why we like it:Content ideation and planning, audience insights, building ad seasonal ad campaigns, and more. Google Trends can also help you spot new trends and know when interest in them is waning.

Where the data comes from:Google Trends uses primarily unfiltered samples of actual Google search data. This data is anonymized, categorized, and grouped by topic, region, and time period to enable you to analyze relevant data more accurately.

How it works:You can use Google Trends to search for specific data you want or to explore more general topics and get new ideas.

Some examples of their topical reports include the 2021 Year in Search, Shopping Trends 2022, and Holiday Season 2021. Each collects and analyzes data relevant to a specific topic or time period.

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To get an idea of the topics people are currently searching, check out Recently trending:

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If you have a more specific topic to research, enter it into the search bar and start researching.

Click "+ Compare" to view multiple related keywords simultaneously. This can help you analyze audience interests in related topics and how those interests vary over time in different regions. You can use this data to decide what to focus on in your content and even for competitive analysis.

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With Related Queries, you can generate new ideas related to your target keywords relevant to the region you want to target. This can generate new ideas for your content and marketing plan and help provide direction for your keyword research.

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You can also analyze and compare interest in a topic by country. You could use this to find new audiences worldwide or make sure you're creating content relevant to your target region.

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How much it costs:Google Trends is completely free, making it a great supplementary resource for research or brainstorming.

5. QuestionDB

What it is:Rather than focusing on keywords, QuestionDBshows you the questions people ask on websites and forums.

Why we like it:This tool is helpful for content ideation. Its huge database of questions gives you more specific insight into what your audience really wants to know. You can use this insight to create more useful content that answers those questions.

Where the data comes from:QuestionDB finds its questions on forums like Reddit and StackExchange and will also include Quora soon.

How it works:As the name implies, QuestionDB focuses on user questions rather than keywords. This can provide important context regarding how your target audience interacts with your selected keywords and the types of things they want to learn about them.

First, come up with a list of related seed keywords you want to target. Then enter one of them into QuestionDB. Ensure keywords are pretty broad because the tool will return a list of more specific questions related to that overall topic.

For example, hare a few results for the seed keyword "BBQ":

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Repeat this process for the rest of your list to generate even more content ideas for your blog. If you want to learn more about a question, you can click through to the source to read the original conversation, potentially generating even more ideas.

You can also see related topics at the top before your results:

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How much it costs:Free users can view the first 50 results for their searches. This plan is ideal for casual users who want to understand their audience or develop ideas sporadically.

The Pro plan is $15 per month and offers unlimited searches with unlimited results. It's ideal for users who will perform deep dives into their targeted topics or rely on QuestionDB for ongoing content ideation.

6. AnswerThePublic

What it is: AnswerThePublicis a keyword research tool that aggregates Google autocomplete suggestions and helps you find long-tail keywords related to a topic. It does this by creating word clouds that visually group related queries.

Why we like it:AnswerThePublic is excellent for content ideation. Its word clouds help you anticipate more specific questions and search phrases your audience might use, which you might otherwise have missed. You can use it to generate ideas for more relevant content.

Where the data comes from:This tool uses autocomplete data gathered from Google and Bing from 191 countries.

How it works:Start by entering a seed keyword for the topic you want to write about and select your preferred database. By default, the tool will show UK data. In this example, we'll use "chocolate" and look at search data from the United States.

Then, AnswerThePublic will show us all the queries it finds related to "chocolate," grouped into thematic word clouds. For example, here's the word cloud for questions about chocolate.

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Because this cloud depicts questions, the search terms are grouped by question words and sorted by popularity. The search terms with a darker shade were more popular when the report was run. However, this doesn't always reflect higher search volume or more results overall. Clicking on any search term will direct you to the live search results for that term on Google.

If you prefer to view the information in another format, you can also view the same data laid out in lists:

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In addition to questions, you can also find:

  • Search phrases by preposition (e.g., chocolate for dipping)
  • Comparisons (e.g., chocolate vs. vanilla ice cream)
  • Alphabeticals (keywords sorted alphabetically by the word following "chocolate." For example, "chocolate advent calendar" would be grouped under "A.”)
  • Related searches

If you have a paid Pro plan, you also get access to weekly Search Listening Alerts delivered to your email. This enables you to track a keyword over time and spot new questions, topics, and search phrases.

How much it costs:You can use AnswerThePublic for free, but the amount of searches you can run is limited based on the traffic its domain receives. If you want unlimited searches, you'll need one of their Pro plans.

All of their Pro plans start at $79 per month and offer:

  • Unlimited searches
  • Data comparison over time
  • CSV export
  • Hide branches and suggestions
  • High-resolution images
  • Priority Customer Support
  • Education packages (contents vary by plan)

With the Monthly subscription, at $99 per month, you also get up to three users and five Search Listening Alerts. These are weekly reports sent to your email, which provide updates on a keyword you've chosen to monitor.

The Annual subscription ($79 per month billed annually) allows up to five users and five Search Listening Alerts.

The Expert subscription ($199 per month) offers unlimited users and up to 20 Search Listening Alerts.

7. TubeBuddy

What it is: TubeBuddyis a browser extension that helps YouTube creators optimize, publish, promote, and grow their channels. They can even A/B test their videos. Their suite of tools includes Keyword Explorer, which helps creators find long-tail keywords and trending tags.

Why we like it:You can perform YouTube-specific keyword research via Keyword Explorer. Beyond that, you can use their templates, split testing, and other tools to help you test and apply your new keywords to your channel.

Where the data comes from:Keyword Explorer includes keyword data from both YouTube and Google Trends.

How it works:TubeBuddy Keyword Explorer can be found within the browser extension and app once you've granted it access to your YouTube channel. To use it, enter a keyword or topic you're interested in, and click "Explore."

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On the Summary tab, you can find a score for that keyword. This score considers the amount of competition you have and how well-optimized the top-ranking videos are.

You can also access weighted scores specific to your channel with a paid account.

Here you'll also find a breakdown of interest over time in that topic on YouTube and Google, as well as related video topics and tags.

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The Results tab provides a snapshot of the current YouTube results for that keyword, including the top-ranking videos and channel. You could use this for competitive research.

If you click through to watch one of those videos, you'll find a Videolytics panel. Here you'll find performance data, SEO, best practices, and even video tags:

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Finally, the Map tab shows you where the most interest is for this topic geographically. Find the best time to post based on your audience or plan content that speaks directly to viewers in those regions.

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How much it costs:On a free account, you can access the top 3 results per search in Keyword Explorer and perform 25 searches per day. Additionally, you won't have access to some channel-specific data like weighted keyword scores.

To use Keyword Explorer without limits, you'll need to upgrade to a Pro account or higher:

  • Pro: $9 per month
  • Star: $19 per month
  • Legend: $49 per month

Check out our blog post to learn about even more tools to optimize your YouTube SEO.

What it is: Keyword Tooluses autocomplete data from a variety of search engines—including Google, Bing, YouTube, Amazon, Instagram, eBay, and the Play Store—to help you find and target long-tail keywords, products, and hashtags.

Why we like it:Keyword Tool focuses on long-tail keywords not visible in Google's Keyword Planner. Because of this, Keyword Tool is most effective for organic search, content marketing, and SEO.

Where the data comes from:Autocomplete and other search data is from Google, Bing, Youtube, Amazon, Instagram, eBay, and the Play Store.

How it works:First, select the search engine and country you want to view data from. Then enter your seed keyword. The Keyword Tool will generate a list of autocomplete suggestions, questions, and prepositions from your selected search engine.

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Select all the keywords you want to target and click "Export" to download them to a CSV or Excel file.

How much it costs:You can use the free version of Keyword Tool without even creating an account. The free tool generates up to 750 suggestions for each seed keyword searched.

With a Pro account, you can also access:

  • Google Ads search volume data
  • Twice as many keywords
  • Competitor keyword analysis
  • Bulk search volume analysis

Pro accounts start at $69 per month.

9. AlsoAsked

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What it is: AlsoAskedis a tool that aggregates Google's People Also Ask data so that you can analyze it to inform your strategy. As any digital marketer knows, the People Also Ask (PAA) box is a gold mine for related topics and questions surrounding your keyword of choice.

Why we like it:You can easily generate new content ideas that target PAA questions.

Where the data comes from:AlsoAsked collects and organizes data from Google's People Also Ask results, which is compiled of searches users also make when searching for your initial query. As a result, AlsoAsked will only return results for queries that returned a PAA box.

How it works:AlsoAsked shows you the PAA questions sparked by your seed keyword and displays them on a branching diagram that illustrates the relationship between these related questions.

For example, here are the questions AlsoAsked finds if you search "SEO" in the United States:

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Searching for "SEO" generates four primary questions:

  • What SEO means?
  • What is SEO and how does it work?
  • How do you do SEO marketing?
  • What is SEO and examples?

However, these questions also spark their own PAA results. These new questions are displayed on additional branches. If you click on one of them, you can view a new diagram starting from that point.

This doesn't just show you many different topics you could cover; it also shows you the relationships between these questions, which can help you structure your articles. This way, you're covering all the most important questions in the order they're likely to be asked.

You can also export this data as a CSV or image to use in analysis or presentations.

How much it costs:Because AlsoAsked is currently in beta, all free users have access to a Bulk account (the highest level of paid account options) as of this writing.

Outside of the beta, a typical free account would allow you to perform 10 searches every month, export images, and access your search history.

Paid accounts will allow you to use more searches each month, export CSV and unbranded images, and bulk upload the keywords you want to research. At this time, there's no information on pricing on AlsoAsked's site.

10. Soovle

What it is: Soovleis a free, customizable search engine aggregator that collects search suggestions across up to 15 different engines, including Google, Bing, Wikipedia, Amazon, eBay, Youtube, and more.

Why we like it:You can quickly compare related search suggestions across many different search platforms and find new long-tail keywords to target.

Where the data comes from:Soovle returns search suggestions from whichever engines you choose to include.

How it works:Soovle displays the top suggested searches related to your seed keyword across each search platform. Use the search bar in the center of the screen to enter your seed keyword, and the suggestions will automatically populate over their respective search engine logos.

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You can use your left and right arrow keys to toggle through each search engine and click on any suggestion to view its live search results page. To save a suggestion for reference later, drag it to the book icon in the top left corner.

How much it costs:Soovle is completely free.

What it is: The Keyword Wizard for Amazon tool is an SEO tool available in the Semrush AppCenter that offers a database of over 200 million keywords. The Keyword Wizard tool for Amazon helps sellers optimize their product listings to rank better in Amazon's on-site search.

Why we like it:Users can optimize Amazon product listings to improve visibility.

How it works:The Keyword Wizard for Amazon tool (or “keyword Wizard”) is simple to use. First, enter a seed keyword representing the type of product you're selling (e.g., "bicycles"). The Keyword Wizard will return all relevant keywords it can find, including broad match, phrase match, exact match, and related keywords.

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You can narrow your scope using the search filters. For example, you can focus solely on keywords with a certain number of competitors, include or exclude certain words, or filter by phrase length.

Once you find keywords you like, you can export your selections to a CSV file for reference later and use them to optimize your product listings.

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How much it costs:You can use the Keyword Wizard for free in the AppCenter. However, free accounts may only search for three seed keywords per day, with 100 results per search. Additionally, you won't have access to smart filters, sorting, or exporting.

For full access and unlimited searches, you'll need to upgrade to a Growth account at $50 per month.

For more information on pricing and the other tools in the AppCenter Amazon-focused tool suite, checkout this helpful page.

12. Google Ads

What it is: Google Adsis an online advertising platform. Its tool, Keyword Planner, enables users to research keywords and place bids on them to show ads in search results, mobile apps, websites, and online videos.

Why we like it:Because it's primarily an ad platform, Keyword Planner focuses more on pay-per-click (PPC) data than organic search data. So while it's useful for any digital marketer or SEO specialist, the tool is most valuable for those involved with paid advertising.

Where the data comes from:Google uses its own historical search data to forecast what you could expect when targeting each set of keywords. However, your actual results might vary depending on what you're targeting and how you choose to do it.

How it works:To access Keyword Planner, you'll first need a Google Ads account. If you're not sure how to set that up, you can find instructions in our blog post on using Google Keyword Planner.

You can use Keyword Planner to do two things: to find new keywords and to find historical data around keywords you already know about.

To find new keywords, click "Discover New Keywords." Then either enter a seed keyword or select "Start With A Website" and enter your domain or a competitor's.

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Then refine your results by including or excluding branded keywords or broaden your search using Keyword Planner's suggestions. You can also filter by competition, ad or organic impression share, top-of-page bid, and more.

Then, add your selected keywords to a new or existing ad campaign, or export your keyword ideas to a CSV file or Google Sheets.

To find search volume data for a list of keywords, you can first click Get Search Volume and Forecasts. Then either type, copy and paste, or upload your list of keywords.

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Here, you'll find historical and forecast data for your batch of keywords. You can use this to track keywords you're already targeting and pivot your strategy accordingly.

How much it costs:While Keyword Planner is technically free, you can only access it via a Google Ads account (which asks for billing information). It's best to access this tool using an account that spends money on Google Ads, as this can help you access better data.

Final Thoughts

Ultimately, you know your content better than anyone. Great keyword research ensures that content gets in front of the right people when they need it most.

Arming yourself with the best tools is an important step, but it's not the only one. Keep yourself (and your strategy) sharp by continuing to challenge yourself through education, thought leadership, and grit.

Now we'd like to hear from you—are there any tools we missed? Feel free to tweet usyour favorite keyword research tools.

12 Best Keyword Research Tools (2024)

FAQs

Which is the best tool for keyword research for SEO in 2022? ›

After trying out all the popular keyword research tools, we believe that SEMRush is the best keyword research tool and the #1 SEO toolkit in the market. If you're looking for a free keyword research tool, then try out AnswerthePublic or Google Trends.

Which free tool is best for keyword research? ›

Free keyword research tools
  • QuestionDB.
  • Ahrefs Keyword Generator.
  • SEMrush Keyword Magic Tool.
  • Ubersuggest.
  • Moz Keyword Explorer.
  • Soovle.
  • Keyword Tool Dominator.
  • Google Trends.

What is the best keyword research technique in SEO? ›

6 keyword research techniques for SEO success [Infographic]
  • Bulk keyword research.
  • Competitor keyword research.
  • Crowdsourcing keywords.
  • Long-tail keyword research.
  • Keyword ideas from SERPs.
  • Trending keywords.
5 May 2022

How do I find highly searched keywords? ›

One of the easiest ways to find trending keywords is to use Google's search autocomplete feature on their website. Start typing your search term(s). As you type, Google will report some popular searches based on what you've entered. Look for "head" keywords.

How can I find best keyword? ›

  1. Step 1: Make a list of important, relevant topics based on what you know about your business. ...
  2. Step 2: Fill in those topic buckets with keywords. ...
  3. Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly. ...
  4. Step 4: Research related search terms. ...
  5. Step 5: Use keyword research tools to your advantage.
7 Jan 2022

Which Google tool is used for keyword research? ›

Keyword Tool uses Google autocomplete (which uses search behavior and data) to generate long-tail keyword suggestions for any term. Google autocomplete typically only gives you about five suggestions, but this tool shows you the hundreds of suggestions available.

Which is better SEO or PPC? ›

SEO is also more effective for local searches and can grow your online presence for longer. Pay-per-click (PPC), on the other hand, is an acquisition strategy that requires you to spend ad money to get your content in front of an audience when they search for specific keywords online.

How do you master keywords in research? ›

Tips for Mastering Keyword Research
  1. Know Your Audience Segments. ...
  2. Know Your Competition. ...
  3. Go Straight To The Source. ...
  4. Use the Free Tools at Your Disposal. ...
  5. Use Powerful Paid Tools. ...
  6. Learn From Your Customers. ...
  7. Keep Your Keywords Organized and Don't Repeat Content.
1 Jan 2021

Is Google keyword research tool free? ›

Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

How do you do keyword research without a tool? ›

10 Ways to do Free Keyword Research (Without Tools!)
  1. Google suggestions. ...
  2. Google Ads. ...
  3. LSI Keywords. ...
  4. Free keyword research via Landing pages. ...
  5. People Also Ask box. ...
  6. Free Keyword Research via Amazon. ...
  7. Quora. ...
  8. Reddit (and other forums)
24 Sept 2019

What are the 4 types of keywords? ›

When researching to discover a user's intentions behind making a search, we can classify all keywords into four main categories of intent: commercial, transactional, informational, and navigational. We're going to identify what these types are with a short breakdown of each type.

Which word is most searched on Google? ›

Facebook

Where do I find keywords tools? ›

Free Keyword Research Tools
  1. Google Keyword Planner.
  2. Google Trends.
  3. Keyword Tool.io.
  4. Term Explorer.
  5. Moz's Keyword Difficulty Tool.
  6. SEMrush.
  7. Ahrefs.
  8. GrowthBar.
13 Feb 2020

What is the most searched thing on Google 2022? ›

The winner of most popular keyword is Facebook, with over 1,102,800,000 searches per month. This is closely followed by YouTube, Amazon, and the weather, or "weather" for short.

How many keywords should I use for SEO? ›

It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.

How can I do SEO for free? ›

Best free on-page optimization tools
  1. Rank Math Plugin. Rank Math is a WordPress plugin that helps you optimize your website content. ...
  2. Yoast SEO Plugin. ...
  3. Google Trends. ...
  4. Ahrefs Keyword Generator. ...
  5. Ubersuggest. ...
  6. Google Search Console. ...
  7. Bing Webmaster Tools. ...
  8. Google Analytics.
22 Dec 2020

How do I find keywords in my niche? ›

Niche Keyword Research: Finding Keywords in Your Industry or Niche
  1. Step 1: Use a Keyword Research Tool to Find Niche Keywords. Before you can get started in earnest, of course, you need to choose your niche. ...
  2. Step 2: Refine Your Niche Keyword List. ...
  3. Step 3: Determine How Competitive Your Niche Keyword Phrases Are.

Which is the best keyword research tool for YouTube? ›

10 Best YouTube Keyword Tools
  • TubeBuddy. TubeBuddy is a free browser extension for Google Chrome that works directly alongside YouTube. ...
  • Keywordtool.io. ...
  • VidIQ. ...
  • YouTube Autosuggest. ...
  • Google Trends. ...
  • Ahrefs Keywords Explorer. ...
  • Keyword Keg. ...
  • Kparser.
19 Oct 2022

What is keyword analysis tool? ›

Keyword analysis is the process of analyzing the keywords or search phrases that bring visitors to your website through organic and paid search. As such, keyword analysis is the starting point and cornerstone of search marketing campaigns.

Which tool is used for Amazon keyword research? ›

The Sonar Amazon keyword tool helps you to identify all relevant keywords to maximize visibility.

Which is better Semrush or Ahrefs? ›

Ahrefs basically shows you search volume, CPC and competition. But Semrush shows you A TON of data on each term, like the search volume trend and number of results. Whether this is a good or bad thing depends on your needs. I personally prefer to focus on the key metrics.

How much does keyword research cost? ›

A keyword research tool on its own costs about $200–$500 per month, depending on the number of queries you need. Then, the cost is in the time of doing the analysis and prioritizing keywords/topics to create SEO campaigns for.

What are the 6 tools of research? ›

Research tools are specific mechanisms or strategies that the researcher uses to collect, manipulate, or interpret data. Six general tools of research: 1) the library and its resources, 2) the computer and its software, 3) techniques of measurement, 4) statistics, 5) the human mind, and 6) language.

What is the number 1 online research tool? ›

1. Google Scholar. Let's start with a big one: Google Scholar. This online research tool is offered for free by Google and is indispensable for any serious researcher.

What are the 4 types of research methods? ›

Data may be grouped into four main types based on methods for collection: observational, experimental, simulation, and derived.

Is SEO pay-per-click? ›

The Difference between SEO and PPC Advertising

SEO and PPC advertising are two different strategies on both ends of the same digital marketing spectrum. SEO services focus on driving organic traffic to your website, while PPC advertising is all about displaying paid ads on search engine results pages (SERPs).

Does SEO cost money? ›

Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 – $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies may charge $10-$50 an hour.

Is SEO paid or organic? ›

The goal of SEO is to rank your website in the organic search results. You can also get your website in the paid area of the search results via pay per click (PPC). SEO is where you focus 100% on ranking in the organic results.

How do you start keyword research? ›

How to conduct keyword research
  1. Make a list of broad topics relevant to your topic. ...
  2. Expand each topic with a list of phrases you think your customers use. ...
  3. Find related search terms. ...
  4. Analyze the strength of your keywords. ...
  5. Determine how you rank in your industry. ...
  6. Verify search intent.

How do you create a keyword strategy? ›

Keyword Strategy: How to Get the Basics Right
  1. Benchmark Your Current Performance.
  2. Set Goals and KPIs.
  3. Think Topics Over Keywords.
  4. Using Search Volume.
  5. Relevance and Conversion Opportunity.
  6. Using Competitor Analysis.
  7. Analyzing Keyword Difficulty.
  8. Putting In Place Priorities.
27 Jan 2021

How SEO works step by step? ›

SEO Step-by-Step Tutorial
  1. Step 1: Find keywords.
  2. Step 2: Put keywords in the page title.
  3. Step 3: Put keywords in the page URL.
  4. Step 4: Put keywords in your meta description.
  5. Step 5: Put keywords in your H1 text.
  6. Step 6: Use keywords in the page's content.
  7. Step 7: Build links to your website.
  8. Step 8: Monitor your rank.
21 Jul 2022

Is Semrush free? ›

You can use Semrush for free with limited functionality, or choose one of the three main plans: Pro, Guru, and Business.

How many times a keyword is searched? ›

There are several ways to do this. First, you can use the Keyword Planner tool found under Tools > Keywords. This tool allows you to see how many searches there are for each keyword. It also shows you which keywords are driving traffic to your site.

Where can I find low competition keywords for free? ›

Find Low Competition Keywords For Free (Step-By-Step)
  1. Step 1: Open Keyword Sheeter. Enter a keyword in the keyword sheeter search bar and then click on sheet keywords. ...
  2. Step 2: Use Keyword Generator By Ahrefs. Now when you have the list of keywords and questions. ...
  3. Step 3: Find CPC Of These Keywords.

What are three principles of SEO? ›

7 SEO Principles Bloggers Must Remember
  • Make sure your pages link to each other so your link equity is spread out. ...
  • Flatten your blog. ...
  • Nofollow links to sites with which you don't want/need to share link equity. ...
  • Noindex pages that must be on your site, but do not need to rank. ...
  • Delete old articles that don't rank.

What is keyword types in SEO? ›

There are 9 types of keywords: short tail, longtail, short-term, long-term, product defining, customer defining, geo-targeting, and intent targeting. All of these keywords have their special strength that can multiply your SEO efforts when used in different situations.

Which type of keywords use in SEO? ›

Here are the types of keywords you need to know.
  • SEO Keywords By Length. Short Tail Keywords. Long Tail Keywords. Mid-Tail Keywords.
  • SEO Keywords By Buyer Intent. Informational. Navigational. Commercial. Transactional.
  • SEO Keywords For Specific Industry. Market Segment. Customer-Defining. Product. Geo-Targeted.
16 Mar 2022

What is the most googled product? ›

Top 100 Amazon Product Searches in the U.S.
RankKeywordSearch Volume
1nintendo switch1,020,000
2laptop892,000
3airpods693,000
4headphones641,000
6 more rows
12 Oct 2020

Who is the most searched female on Google? ›

Kylie Jenner is officially the most searched female on the list with over four million searches in total and an average of 368,000 searches per month. The 24-year-old rose to fame in her family's show 'Keeping up with the Kardashians'.

What type of word is mostly? ›

MOSTLY (adverb) definition and synonyms | Macmillan Dictionary.

Is Google keyword Planner accurate? ›

The truth is Google's Keyword Planner was never that accurate anyway. Numbers were always rounded up to the nearest thousand and they're only estimates anyway – not precise figures, making the Keyword Planner good for discerning estimates and giving you some steer on your keyword strategy.

Which is better Semrush or Ahrefs? ›

Ahrefs basically shows you search volume, CPC and competition. But Semrush shows you A TON of data on each term, like the search volume trend and number of results. Whether this is a good or bad thing depends on your needs. I personally prefer to focus on the key metrics.

Which is the best keyword research tool for YouTube? ›

10 Best YouTube Keyword Tools
  • TubeBuddy. TubeBuddy is a free browser extension for Google Chrome that works directly alongside YouTube. ...
  • Keywordtool.io. ...
  • VidIQ. ...
  • YouTube Autosuggest. ...
  • Google Trends. ...
  • Ahrefs Keywords Explorer. ...
  • Keyword Keg. ...
  • Kparser.
19 Oct 2022

Which tool is used for keyword research? ›

Keyword Tool uses Google autocomplete (which uses search behavior and data) to generate long-tail keyword suggestions for any term. Google autocomplete typically only gives you about five suggestions, but this tool shows you the hundreds of suggestions available.

Why Ahrefs is the best? ›

Ahrefs Pros

It has the largest backlink database, and it is great for finding backlink opportunities for your website. The keyword database is also huge, allowing you to find profitable keywords without any hassle. You can find popular content for any topic using the Content Explorer tool.

What is better than Ahrefs? ›

Advantages of Semrush over Ahrefs

If you envisage doing a LOT of backlink or keyword research every day, then Semrush is considerably better value than Ahrefs. Semrush provides a lot of data relating not just to SEO, but PPC too — if you want a tool that covers both areas, it's a better option than Ahrefs.

Is Semrush the best SEO tool? ›

SEMrush and Moz are the two top-notch SEO tools in the digital industry that help perform competitive analysis, keyword research, and overall search engine optimization. These popular tools help advance your business on digital platforms.

What is the most searched thing on Google 2022? ›

The winner of most popular keyword is Facebook, with over 1,102,800,000 searches per month. This is closely followed by YouTube, Amazon, and the weather, or "weather" for short.

What is the most searched thing on YouTube 2022? ›

Checkout the 15 best recommended SEO tools (2022) These tools will help you get better rankings and beat competition.
...
Top 100 YouTube Searches in the United States.
S. No.KeywordNo of Searches
1pewdiepie45,71,398
2ASMR40,36,274
3music33,47,560
4markiplier29,69,267
96 more rows
17 Jul 2022

How do you rank up faster on YouTube? ›

Start making longer videos

This naturally means YouTube favours longer, high retention videos that audiences stick around watching for longer periods. If your videos are long and comprehensive, yet still engaging enough to keep viewers watching, YouTube will definitely take note and you'll start to rank higher.

Which is better SEO or PPC? ›

SEO is also more effective for local searches and can grow your online presence for longer. Pay-per-click (PPC), on the other hand, is an acquisition strategy that requires you to spend ad money to get your content in front of an audience when they search for specific keywords online.

What is keyword analysis tool? ›

Keyword analysis is the process of analyzing the keywords or search phrases that bring visitors to your website through organic and paid search. As such, keyword analysis is the starting point and cornerstone of search marketing campaigns.

How do you master keywords in research? ›

Tips for Mastering Keyword Research
  1. Know Your Audience Segments. ...
  2. Know Your Competition. ...
  3. Go Straight To The Source. ...
  4. Use the Free Tools at Your Disposal. ...
  5. Use Powerful Paid Tools. ...
  6. Learn From Your Customers. ...
  7. Keep Your Keywords Organized and Don't Repeat Content.
1 Jan 2021

What are the 6 tools of research? ›

Research tools are specific mechanisms or strategies that the researcher uses to collect, manipulate, or interpret data. Six general tools of research: 1) the library and its resources, 2) the computer and its software, 3) techniques of measurement, 4) statistics, 5) the human mind, and 6) language.

What is the number 1 online research tool? ›

1. Google Scholar. Let's start with a big one: Google Scholar. This online research tool is offered for free by Google and is indispensable for any serious researcher.

What are the 4 types of research methods? ›

Data may be grouped into four main types based on methods for collection: observational, experimental, simulation, and derived.

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