2. Increase Brand Awareness
Increasing brand awareness is one of the most common social media goals. That is because increasing brand awareness means reaching more people, and thus, gaining more visibility.
You can use this as one of your social media goals to let people come in contact with your business, drive conversions or show your values to your audience.
Metrics to track brand awareness:
- Share of voice – in the case of share of voice, it concentrates on how your business looks in front of its competitors
- Social media posts reach – how many people have seen your post since it’s been posted
- Followers count – how many people can your business reach on social media channels
3. Drive Website Traffic
Social media is a great tool for visibility, but it’s not all about social media platforms. Your website is just as important, but the good news is that you can set increasing website traffic as a new social media goal.
Metrics to measure your website traffic:
- Unique visits to your website – you can check either daily, weekly, or monthly unique visits, depending on your business needs
- Email signups and trials – how many visitors have used their email address to sign up to your website or get access to a resource
If you’re also wondering what tools to use to measure website traffic, you might want to take a look at Google Analytics, as it’s one of the most reliable tools for this purpose.
4. Boost Brand Engagement
Knowing how much people interact with your business and the frequency of this interaction is a great goal to consider. A high engagement rate shows how aware people are of your brand, and it also gives insight into the quality of your content and the overall responsiveness of people.
Metrics to estimate your brand engagement:
- Engagement rate – this is the total number of engagements divided by the total number of impressions
- Hashtag tracking – check how many users are making use of your hashtags, and also get an idea of how your online presence is perceived
- Number of comments, likes, shares – one of the key metrics to get an idea of how your audience is engaging with your posts
5. Develop a Long-Term Content Strategy
Some blog posts perform well, while others might not. And this is why you need a strong content strategy in place. Monitoring the performance of your posts and organizing your workload in an editorial calendar can give you important insight into the direction your blog should go.
You can also improve low-performing posts and get a general idea of what your audience is looking for.
Metrics to measure your content performance:
- Web traffic – how many people have read your blog posts and how well they’re performing in terms of unique visits
- Sales/conversions – how many sales you generate through the content you’re posting, especially if you want to boost your sales
Free Editorial Calendar Template!
Download the editorial calendar template to plan your content strategy across multiple marketing channels, including social media.
6. Generate Leads and Sales (Revenue)
Not every interaction with a customer will necessarily become a sale, and there are always going to be potential customers. That is why keeping in touch with them is crucial.
Generating leads includes information that will make your interaction with social media users easier. These pieces of information include emails, names, or any other fields the users might fill in.
Metrics to evaluate your leads:
- Bounce rates – how many users click on your links but end up leaving the page without taking action
- Social media conversion rates – how many conversions you’ve obtained from social media
- Conversion rate – how many visitors take action on your page, divide by the number of total visitors
7. Build a Community
Customer conversations are a vital part of your social media marketing goals. That is because building a community also gives your brand a voice. Community building can also bring you more visibility and thus, better social media engagement with your audience.
Metrics to assess your community engagement:
- Daily/Weekly/Monthly Users – insight into how many unique visitors your community has had over a specific timeframe
- Number of mentions – insight into how many times your brand has been mentioned on different platforms
- Session length – how much time users spend on your page during their unique visit
8. Provide Great Social Media Customer Service
Effective social media customer service can improve your customer satisfaction score and even boost your revenue. Also, customer service can give you an advantage in front of your competitors.
Metrics to evaluate your social media customer service:
- Response time – this metric will tell you how fast you’re replying to your customer inquiries
- Customer satisfaction testimonials/surveys – these will give you insight into the positive sentiment of your customers and are great for customer loyalty too
9. Perform Social Listening
Social listening gives you a better understanding of your audience, as you can easily track the mentions or keywords they’re using to talk about your business.
Social listening allows social media marketers to come up with better ways to ensure customer engagement and also create more value.
Metrics to reckon social listening:
- Feedback – the number of suggestions your customers have made through social media
- Share of voice – how many conversations people in your area are having about your brand or product, in comparison to your competitors
If you’re looking for a short pro-tip, we’ve got you covered. Not sure what social listening tools to use? Get started with tools like Brand Mentions and Brand24.
10. Get in Front of Your Target Audience
Last but not least, it’s all about bringing your content in front of your audience. You can achieve that by running ads. Social media ads can help you get in front of your target audience, based on elements such as demographics, interests, location, or occupation. Not sure where to start? You can check out Elementor’s Facebook ads library.
Metrics to measure your reach:
- Conversions– used for tracking the actions set for your goal. You can use Google Analytics to track all the conversions.
- Clicks – how many people have clicked on a link and visited your website or profile
Reach Your Goals with These 3 Social Platforms
1. SocialBee – Publishing Platform
With SocialBee you can preview in real-time your posts—while you edit and customize for each social network.
Start a 14-day free to schedule your posts like a pro!
Top features:
- Content categories for a solid mix of content
- Recycle evergreen posts or expire time-sensitive content
- Canva integration inside SocialBee’s editor
- Customize the posts for each platform
- Real-time preview of your upcoming posts
- Set up a posting schedule for all your profiles
- Use the URL shorteners to track your links
- Analyze the performance of your accounts
- Have multiple workspaces and team collaboration features
Get started: 14-day free trial, no credit card required, 30-day money guarantee.
Pricing: Starting at $19/Mo.
2. BrandMentions – Listening Platform
- Mentions feed to discover what people say about your business
- Discussion volume chart to maximize your advertising strategy
- Alerts to monitor the volume of discussion of your business
Get started: 14-day free trial, no hidden fees, no credit card required.
Pricing: Starting at $49/Mo.
3. Brandwatch – Competitive Analysis Platform
- Discover new trends and stay ahead of your competitors
- Find the newest market opportunities and grow your business
- Get better ROI and produce measurable results
Get started: Book a demo and speak to the Brandwatch experts.
Pricing: Book a demo and speak to the Brandwatch experts.
BONUS: Social Media Goals by Platform
We’ve put together a list of how your social media goals can look like based on the platform:
Goal example for Facebook: “Boost sales on social media during Black Friday.”
Goal example for LinkedIn: “Increase the number of monthly leads by using our affiliate program.”
Goal example for Twitter: “Bring traffic to all the blog articles by sharing weekly, evergreen articles.”
Goal example for Instagram: “Develop SocialBee’s employer branding on a platform where our ideal employee spends time to get entertained.”
Goal example for Pinterest: “Power up SocialBee’s branding by adding bee-themed content to Pinterest.”
Google Business Profile
Goal example for Google Business Profile: “Improve our local marketing efforts by sharing the latest updates on Google Business Profile.”
Bonus: Embed Your Social Media Feed On Your Website
You can opt to embed your social media feeds on your website and introduce your visitors to your social media pages.
Here are two metrics you can use to evaluate the effectiveness of adding a social media feed to your pages and posts.
- Website traffic: people tend to visit websites that are appealing to them, and social media feeds
help in this case. - Increases views on social media content: as more people get to see the content, you can
evaluate the success by analyzing the views you received on your social media posts.
What Are Your Social Media Goals?
Social media goals should stand at the core of your social media marketing plan. That’s because they offer you the chance to make the best out of your strategy and create content that will reach your targeted audience.
Is your goal to increase brand awareness? Or are you more interested in lead generation? Regardless of what your business goals are, having a set of social media goals can take you a long way.
So, are you ready to start working on your social media goals? Start by posting and managing your account with a top-notch social media management tool: SocialBee.
