10 Social Media Goals (with KPIs) You Can Set for Your Business - SocialBee (2022)

2. Increase Brand Awareness

Increasing brand awareness is one of the most common social media goals. That is because increasing brand awareness means reaching more people, and thus, gaining more visibility.

You can use this as one of your social media goals to let people come in contact with your business, drive conversions or show your values to your audience.

Metrics to track brand awareness:

  • Share of voice – in the case of share of voice, it concentrates on how your business looks in front of its competitors
  • Social media posts reach – how many people have seen your post since it’s been posted
  • Followers count – how many people can your business reach on social media channels

3. Drive Website Traffic

Social media is a great tool for visibility, but it’s not all about social media platforms. Your website is just as important, but the good news is that you can set increasing website traffic as a new social media goal.

Metrics to measure your website traffic:

  • Unique visits to your website – you can check either daily, weekly, or monthly unique visits, depending on your business needs
  • Email signups and trials – how many visitors have used their email address to sign up to your website or get access to a resource

If you’re also wondering what tools to use to measure website traffic, you might want to take a look at Google Analytics, as it’s one of the most reliable tools for this purpose.

4. Boost Brand Engagement

Knowing how much people interact with your business and the frequency of this interaction is a great goal to consider. A high engagement rate shows how aware people are of your brand, and it also gives insight into the quality of your content and the overall responsiveness of people.

Metrics to estimate your brand engagement:

  • Engagement rate – this is the total number of engagements divided by the total number of impressions
  • Hashtag tracking – check how many users are making use of your hashtags, and also get an idea of how your online presence is perceived
  • Number of comments, likes, shares – one of the key metrics to get an idea of how your audience is engaging with your posts

5. Develop a Long-Term Content Strategy

Some blog posts perform well, while others might not. And this is why you need a strong content strategy in place. Monitoring the performance of your posts and organizing your workload in an editorial calendar can give you important insight into the direction your blog should go.

You can also improve low-performing posts and get a general idea of what your audience is looking for.

Metrics to measure your content performance:

(Video) How to Use SocialBee to Manage Your Social Media Profiles

  • Web traffic – how many people have read your blog posts and how well they’re performing in terms of unique visits
  • Sales/conversions – how many sales you generate through the content you’re posting, especially if you want to boost your sales

Free Editorial Calendar Template!

Download the editorial calendar template to plan your content strategy across multiple marketing channels, including social media.

(Video) How to Use SocialBee for Social Media Management

6. Generate Leads and Sales (Revenue)

Not every interaction with a customer will necessarily become a sale, and there are always going to be potential customers. That is why keeping in touch with them is crucial.

Generating leads includes information that will make your interaction with social media users easier. These pieces of information include emails, names, or any other fields the users might fill in.

Metrics to evaluate your leads:

  • Bounce rates – how many users click on your links but end up leaving the page without taking action
  • Social media conversion rates – how many conversions you’ve obtained from social media
  • Conversion rate – how many visitors take action on your page, divide by the number of total visitors

7. Build a Community

Customer conversations are a vital part of your social media marketing goals. That is because building a community also gives your brand a voice. Community building can also bring you more visibility and thus, better social media engagement with your audience.

Metrics to assess your community engagement:

  • Daily/Weekly/Monthly Users – insight into how many unique visitors your community has had over a specific timeframe
  • Number of mentions – insight into how many times your brand has been mentioned on different platforms
  • Session length – how much time users spend on your page during their unique visit

8. Provide Great Social Media Customer Service

Effective social media customer service can improve your customer satisfaction score and even boost your revenue. Also, customer service can give you an advantage in front of your competitors.

Metrics to evaluate your social media customer service:

  • Response time – this metric will tell you how fast you’re replying to your customer inquiries
  • Customer satisfaction testimonials/surveys – these will give you insight into the positive sentiment of your customers and are great for customer loyalty too

9. Perform Social Listening

Social listening gives you a better understanding of your audience, as you can easily track the mentions or keywords they’re using to talk about your business.

Social listening allows social media marketers to come up with better ways to ensure customer engagement and also create more value.

Metrics to reckon social listening:

  • Feedback – the number of suggestions your customers have made through social media
  • Share of voice – how many conversations people in your area are having about your brand or product, in comparison to your competitors

If you’re looking for a short pro-tip, we’ve got you covered. Not sure what social listening tools to use? Get started with tools like Brand Mentions and Brand24.

10. Get in Front of Your Target Audience

Last but not least, it’s all about bringing your content in front of your audience. You can achieve that by running ads. Social media ads can help you get in front of your target audience, based on elements such as demographics, interests, location, or occupation. Not sure where to start? You can check out Elementor’s Facebook ads library.

Metrics to measure your reach:

  • Conversions– used for tracking the actions set for your goal. You can use Google Analytics to track all the conversions.
  • Clicks – how many people have clicked on a link and visited your website or profile

Reach Your Goals with These 3 Social Platforms

1. SocialBee – Publishing Platform

With SocialBee you can preview in real-time your posts—while you edit and customize for each social network.

(Video) #1 Visibility Strategy to Free Up Time and Automate Your Social Media | SocialBee.io&VisibilityVixen

Start a 14-day free to schedule your posts like a pro!

Top features:

  • Content categories for a solid mix of content
  • Recycle evergreen posts or expire time-sensitive content
  • Canva integration inside SocialBee’s editor
  • Customize the posts for each platform
  • Real-time preview of your upcoming posts
  • Set up a posting schedule for all your profiles
  • Use the URL shorteners to track your links
  • Analyze the performance of your accounts
  • Have multiple workspaces and team collaboration features

Get started: 14-day free trial, no credit card required, 30-day money guarantee.

Pricing: Starting at $19/Mo.

2. BrandMentions – Listening Platform

10 Social Media Goals (with KPIs) You Can Set for Your Business - SocialBee (2)

Top features:

  • Mentions feed to discover what people say about your business
  • Discussion volume chart to maximize your advertising strategy
  • Alerts to monitor the volume of discussion of your business

Get started: 14-day free trial, no hidden fees, no credit card required.

Pricing: Starting at $49/Mo.

3. Brandwatch – Competitive Analysis Platform

10 Social Media Goals (with KPIs) You Can Set for Your Business - SocialBee (3)

Top features:

  • Discover new trends and stay ahead of your competitors
  • Find the newest market opportunities and grow your business
  • Get better ROI and produce measurable results

Get started: Book a demo and speak to the Brandwatch experts.

Pricing: Book a demo and speak to the Brandwatch experts.

BONUS: Social Media Goals by Platform

We’ve put together a list of how your social media goals can look like based on the platform:

Facebook

Goal example for Facebook: “Boost sales on social media during Black Friday.”

10 Social Media Goals (with KPIs) You Can Set for Your Business - SocialBee (4)

(Video) How to Use SocialBee's Social Media Analytics | Demo Webinar | June 8

LinkedIn

Goal example for LinkedIn: “Increase the number of monthly leads by using our affiliate program.”

10 Social Media Goals (with KPIs) You Can Set for Your Business - SocialBee (5)

Twitter

Goal example for Twitter: “Bring traffic to all the blog articles by sharing weekly, evergreen articles.”

10 Social Media Goals (with KPIs) You Can Set for Your Business - SocialBee (6)

Instagram

Goal example for Instagram: “Develop SocialBee’s employer branding on a platform where our ideal employee spends time to get entertained.”

10 Social Media Goals (with KPIs) You Can Set for Your Business - SocialBee (7)

Pinterest

Goal example for Pinterest: “Power up SocialBee’s branding by adding bee-themed content to Pinterest.”

10 Social Media Goals (with KPIs) You Can Set for Your Business - SocialBee (8)

Google Business Profile

Goal example for Google Business Profile: “Improve our local marketing efforts by sharing the latest updates on Google Business Profile.”

10 Social Media Goals (with KPIs) You Can Set for Your Business - SocialBee (9)

Bonus: Embed Your Social Media Feed On Your Website

You can opt to embed your social media feeds on your website and introduce your visitors to your social media pages.

Here are two metrics you can use to evaluate the effectiveness of adding a social media feed to your pages and posts.

  • Website traffic: people tend to visit websites that are appealing to them, and social media feeds
    help in this case.
  • Increases views on social media content: as more people get to see the content, you can
    evaluate the success by analyzing the views you received on your social media posts.

What Are Your Social Media Goals?

Social media goals should stand at the core of your social media marketing plan. That’s because they offer you the chance to make the best out of your strategy and create content that will reach your targeted audience.

Is your goal to increase brand awareness? Or are you more interested in lead generation? Regardless of what your business goals are, having a set of social media goals can take you a long way.

So, are you ready to start working on your social media goals? Start by posting and managing your account with a top-notch social media management tool: SocialBee.

(Video) How to Use the Power of Animated Videos for Social Media

FAQs

What are KPI examples for social media? ›

The top KPIs for modern social media teams to track:
  • Likes.
  • Engagement.
  • Followers growth.
  • Traffic conversions.
  • Social interactions.
  • Social sentiment.
  • Social shares.
  • Web visitors by channel source.

What are good social media goals to set? ›

What are 3 main goals of these social media companies? ›

3 common social media goals and strategies to achieve them
  • Goal #1: generate more leads on social media.
  • Goal #2: improve engagement of current follower base.
  • Goal #3: build your brand awareness on social media.
7 Jan 2021

What do you think the three most important social media KPIs are and why? ›

Social engagement, social referral traffic, and social following are common KPIs to track on social media. Other social media metrics may be more specific to a company's industry or goals, but these three give a quick overview of how a social marketing campaign is performing at any given moment.

What is a social goal example? ›

You likely already know what your broader social goals are. You may want to make more friends, act less shy around people, have your conversations go more smoothly, or generally feel more confident.

How do I set social media goals for my business? ›

  1. 9 social media goals for your team (and how to track them) ...
  2. Increase brand awareness. ...
  3. Drive traffic to your website. ...
  4. Generate new leads. ...
  5. Grow revenue (by increasing signups or sales) ...
  6. Boost brand engagement. ...
  7. Build a community around your business. ...
  8. Effective social customer service.

What is the main goal of social media? ›

Ultimately all these objectives aim at customer satisfaction and emphasize user experience. Therefore, we can easily derive that the most important objective of social media is to aim at Better Customer Experience. And to better customer experience, social media helps to capture customer feedback and opinions.

What are the main goals for social media marketing? ›

Your primary business goal is to engage your target audience and interact with every loyal or potential customer to grow a substantial following. The most crucial aspect of any social media strategy is to set S.M.A.R.T. (Specific, Measureable, Achievable, Realistic, and Timely) social media marketing goals.

What are examples of smart goals? ›

5. SMART goal example for increasing sales
  • Specific: I will learn new sales techniques to increase sales at work.
  • Measurable: My goal is to double my sales in four months.
  • Attainable: I've been a sales associate for two years now. ...
  • Relevant: I want to feel more confident at my job and learn new skills.
5 Aug 2022

What is the best KPI for social media? ›

The 7 best social media KPIs your small business can track
  1. Growth of connections. ...
  2. Activity per week. ...
  3. Engagement rate per post. ...
  4. Coverage: Organic reach among your connections. ...
  5. Impressions per post. ...
  6. Impressions per week. ...
  7. Cost per impression.
18 May 2022

What are the three types of KPIs for digital media? ›

Here are three types of reach KPIs.
  • Total Reach: Total number of unique users who have seen your piece of content. ...
  • Total Impressions: Total number of times your social media content from your page is displayed (clicked or not). ...
  • Share of Voice (SOV): Number of times your brand is mentioned on social media vs.

What is your KPI answer? ›

Key performance indicators (KPIs) are targets that help you measure progress against your most strategic objectives. While organizations can have many types of metrics, KPIs are targets that are “key” to the success of your business.

What are the 4 main KPIs? ›

Anyway, the four KPIs that always come out of these workshops are:
  • Customer Satisfaction,
  • Internal Process Quality,
  • Employee Satisfaction, and.
  • Financial Performance Index.
25 Sept 2013

What are the 3 types of KPIs? ›

Types of KPIs include: Quantitative indicators that can be presented with a number. Qualitative indicators that can't be presented as a number. Leading indicators that can predict the outcome of a process.

How do you set goals for KPIs? ›

Setting SMART KPIs

Specific: be clear about what each KPI will measure, and why it's important. Measurable: the KPI must be measurable to a defined standard. Achievable: you must be able to deliver on the KPI. Relevant: your KPI must measure something that matters and improves performance.

What are social goals for a business? ›

ADVERTISEMENTS: Social objectives of business refer to the obligations of business towards customers, employees, investors, suppliers, government and the general public. The profits of business represent government and the general public.

What are the 7 social and economic goals? ›

Social Studies

Analyze how each type of system answers the three economic questions and meets the broad social and economic goals of freedom, security, equity, growth, efficiency, price stability, full employment, and sustainability.

What are professional goals examples? ›

10 Examples of Professional Goals For Work 2022
  • Take a course to sharpen your skills.
  • Learn a new tool (or 5)
  • Improve your public speaking and presentations.
  • Research other departments.
  • Improve team collaboration and communication skills.
  • Build your network.
  • Research a competitor.
  • Get better at time management.
6 May 2022

How do you measure success on social media? ›

Monitor such information as: traffic volume metrics, such as the number of visits, page views and fans. engagement metrics, such as the number of comments, liked posts or favourited/shared tweets versus your page's total number of fans. competitive position (compare your engagement metrics to your competition's)

Why are KPIs so important? ›

KPIs are more than the numbers and metrics you report out weekly - they enable you to understand the performance and health of your business so that you can make critical adjustments in your execution to achieve your strategic goals. Knowing and measuring the right KPIs will help you achieve results faster.

How do you measure impact of social media marketing? ›

Add up all the resources you've invested in your social-media content — tools, memberships, manhours, ads, etc. Then, calculate total sales that have come from social-media visitors. Divide "sales" by "investment" and multiply that by 100. This equation gives you the social-media ROI as a percentage.

What is a good marketing goal? ›

A marketing goal is a specific and measurable objective that helps you meet your broader business goals. It can be anything from generating high-quality leads and raising brand awareness to increasing customer value and improving your referral rate.

How do you set a goal? ›

  1. Decide. Think of something you want to do or work towards. ...
  2. Write it down. Carefully. ...
  3. Tell someone. Telling someone we know about our goals also seems to increase the likelihood that we will stick at them.
  4. Break your goal down. This is especially important for big goals. ...
  5. Plan your first step. ...
  6. Keep going. ...
  7. Celebrate.

What is a good smart goal? ›

Measurable: The goal should be quantifiable, and progress should be easy to track. Achievable: The goal should be attainable — not outlandish or unrealistic. Relevant: The goal should contribute to your broader, overarching goals. Time-bound: The goal should have a defined start and end date.

How do you write goals and objectives examples? ›

Tips for writing good goals and objectives

Tie your goals and objectives directly to your need statement. Include all relevant groups and individuals in your target population. Always allow plenty of time to accomplish the objectives. Do not confuse your outcome objectives for methods.

What is KPI in online marketing? ›

Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era of digital disruption, it's more important ever to plan your short-term and long-term KPIs.

What are the top 3 social media marketing metrics to track in 2022? ›

Social media scheduling tool

Track the total number of followers. Discover different engagement metrics, including Facebook engagement metrics. Measure the click-through rate of your social posts. Track social traffic.

What KPIs are key evaluating performance metrics for social media influencers? ›

There are many KPIs that serve a purpose for different elements of your strategy, but when it comes to influencer marketing, the five essential ones to focus on are conversion rates, reach and awareness, referral traffic, audience growth and engagement.

What is a good personal KPI? ›

Developing personal KPIs allows you to focus on your goal and to measure progress by outcomes, not by hours spent on the task. To be successful with KPIs, use the SMART model (Specific, Measurable, Attainable, Relevant, and Time-Bound).

What is the best KPI? ›

The 5 Most Important Financial KPIs That Drive Business Strategy
  • Sales Growth Rate. Performance Indicators.
  • Revenue Concentration. Performance Indicators.
  • Net Profit Margin. Performance Indicators.
  • Accounts Receivable Turnover. Performance Indicators.
  • Working Capital.

What is a good KPI? ›

Good KPIs:

Provide objective evidence of progress towards achieving a desired result. Measure what is intended to be measured to help inform better decision making. Offer a comparison that gauges the degree of performance change over time.

Why is it important to measure your performance on social media? ›

Through measurement, you can determine whether your social media initiatives have led to positive results. Furthermore, if they haven't, measurement can help understand what adjustments are needed. Based on your findings you can then reassess your goals depending on what you are aiming to achieve with your campaign.

What are KPIs for marketing? ›

Key Performance Indicators, or KPIs, are simply the metrics your business tracks in order to help determine the overall relative effectiveness of your business's marketing and sales efforts.

Why are KPIs important in digital marketing? ›

Marketing KPIs exist to give you benchmarks of success. You can measure the effectiveness of certain campaigns, see where your strategy is lacking and devise data-driven strategies for improvement. It puts numbers to each of your efforts so you can make informed decisions moving forward.

What are the three types of KPIs for digital media? ›

Here are three types of reach KPIs.
  • Total Reach: Total number of unique users who have seen your piece of content. ...
  • Total Impressions: Total number of times your social media content from your page is displayed (clicked or not). ...
  • Share of Voice (SOV): Number of times your brand is mentioned on social media vs.

What is a media KPI? ›

What are social media KPIs? KPI stands for key performance indicators. Businesses use KPIs to determine performance over time, see if goals are being met and analyze whether changes need to be made. Social media KPIs are the metrics used to determine if a business's social media marketing strategy is effective.

How is social media performance measured? ›

The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance.

What are the 4 main KPIs? ›

Anyway, the four KPIs that always come out of these workshops are:
  • Customer Satisfaction,
  • Internal Process Quality,
  • Employee Satisfaction, and.
  • Financial Performance Index.
25 Sept 2013

What is your KPI answer? ›

A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their progress and success at reaching targets. In simple terms, a KPI is a goal that you work towards achieving.

How do you set KPIs for yourself? ›

5 Steps to Setting & Tracking Key Performance Indicators
  1. Define Your Goals. Before you can even think about setting KPIs, you need to have a clear understanding of what your goals are. ...
  2. Understand Leading vs. Lagging Indicators. ...
  3. Decide What KPIs to Set. ...
  4. Only Choose a Few KPIs. ...
  5. Put It All Together. ...
  6. Conclusion.
9 May 2017

How can social media improve KPI? ›

Use a combination of KPIs to match up with the goals you established. For example, when you know how many comments, shares and likes your posts are generating, you'll be able to track your overall post engagement rate. This number will increase over time as you use strategies that target engagement.

How do you hit KPI targets? ›

Here's a process for setting actionable KPI targets:
  1. Review business objectives.
  2. Analyze your current performance.
  3. Set short and long term KPI targets.
  4. Review targets with your team.
  5. Review progress and readjust.
5 Jul 2017

What is an example of a digital KPI? ›

An example: Your boss asks for 20 conversions with a spend of £500 but your target keywords cost £5 a click and the site has a 4% conversion rate. In this situation, you would set a KPI of around 4 conversions for this spend and then explain what you can do to bring the cost-per-click down and the conversion rate up.

What are 4 KPIs for social media? ›

That being said, there are four main areas your social media KPIs should be focusing on: engagement, reach, leads, and customers.

What KPIs should you be tracking? ›

Common things Key Performance Indicators might track are: Revenue (including average profits, total revenue, and new customers) Employment statistics (Including employee turnover, employee performance, and vacancies) Customer service (Including average call time, efficiency and customer satisfaction)

Why are KPIs so important? ›

KPIs are more than the numbers and metrics you report out weekly - they enable you to understand the performance and health of your business so that you can make critical adjustments in your execution to achieve your strategic goals. Knowing and measuring the right KPIs will help you achieve results faster.

How do businesses measure social media performance? ›

How to Measure Social Media Performance
  1. STEP 1: Assess Each Channel. ...
  2. STEP 2: Identify Your Core Channel. ...
  3. STEP 3: Look at Your Content. ...
  4. STEP 4: Review Your Social Media Goals. ...
  5. STEP 5: Analyze Your Listening Strategy. ...
  6. STEP 6: Go Deep Into Competitive Analysis. ...
  7. STEP 7: Make Sure Your Metrics Still Matter.
7 Jan 2019

How do you measure a successful social media campaign? ›

How to measure your social media campaigns - 5 essential steps
  1. Set your social media goals.
  2. Choose the right social media measurement tools for you.
  3. Determine what KPI's you'll measure. Follower's growth. Engagement metrics. Reach. ...
  4. Benchmarking: check how your campaigns stack up.
  5. Create social media performance reports.
21 Sept 2021

How do you measure social media marketing success for your business? ›

Monitor such information as: traffic volume metrics, such as the number of visits, page views and fans. engagement metrics, such as the number of comments, liked posts or favourited/shared tweets versus your page's total number of fans. competitive position (compare your engagement metrics to your competition's)

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